1. 7 Golden Rules of Integrated Marketing Communications Small Business Tips SmallBiz1.com

2. What is Integrated Marketing Communications? Integrated Marketing Communications is a strategic marketing technique that makes sure that all of your messages and communications have been carefully linked with one another towards a common business goal Small Business Tips SmallBiz1.com

3. Integrated Marketing Communications (IMC) At its most fundamental level, integrated marketing communications (IMC) requires the incorporation and combination of all of the advertising tools used within a marketing campaign to make sure that they are working together to maximize the potential – and the success – of that campaign Small Business Tips SmallBiz1.com

4. What it means to your business? When done properly, all of your communications will be working together to provide you with a serious competitive advantage. It provides a much fuller interaction with your current and potential customers so that they will be encouraged along the various stages of the purchasing process Small Business Tips SmallBiz1.com

5. The 7 golden rules of integrated marketing communications Get senior management involved Use different management levels Use a guide – such as a brand book or design manual Concentrate on message clarity Start from scratch and work your way up Small Business Tips SmallBiz1.com

6. Read the entire article at Small Biz 1: http://smallbiz1.com/integrated-marketing-communications.html Small Business Tips SmallBiz1.com