The document discusses best practices for using social media for organizations. It recommends that social media should be used as a supplement to other communication tools, not as a replacement. Organizations should choose the social media platforms that best fit their audiences and determine internal policies and staff roles for managing accounts before launching a presence. Once active, social media accounts should focus on creating conversations by sharing content, asking questions, and maintaining a casual tone to continue engaging audiences over time.

1. Beinspired.
MORPC Social MediaConference
June18, 2014

2. Social MediaToday
• Continually growing tools
• Facebook, Twitter, LinkedIn, Pinterest, etc.
• Can have exponential power (for good or bad)
• Just one type of tool
• Don’t use in place of, use in tandem with

3. Social Media: Not the“BeAll End All”
• Use in conjunction w/other communications tools
• Many opportunities to communicate
• Reporter stories, partner promotions, pictures
• Still a niche, albeit a growing one

4. Don’t Wing It
• What social media tool(s) to integrate
• Know audiences for each; choose wisely
• One account for city or separate by department?
• Allow external postings on your pages?
• Best way to manage chosen tools

5. Determine
• Who will update? One person? Multiple staff?
• Policy
• For city leadership
• For staff
• For external users
• Training

6. CreateConversations
• Anything going on inside city
• Promote partner accomplishments
• Pictures increase impact
• Ask questions
• Be informal

7. Keeping theMomentum
• Free…but not really
• FEED THE BEAST
• Don’t be afraid to make mistakes; be honest
• Set realistic expectations

8. Questions?
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