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What board members should know about social media

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What board members should know about social media

  1. 1. What Board Members Should Know About Social Media Best Boards March 9, 2017 Lisa M. Chmiola, CFRE @houdatlisa #boardsonsocial
  2. 2. Social media is here to stay ... #boardsonsocial
  3. 3. Social media is tricky, even for those in the know … #boardsonsocial
  4. 4. Overview • What should you know about social media in your nonprofit? • Why should you be engaged? • How should you engage? • How does social media policy fit in? • How is success measured? #boardsonsocial
  5. 5. The Price Is Right! Guess the social media statistic • The closest without going over, wins! #boardsonsocial
  6. 6. The Price Is Right! What percent of all time spent online is spent on social media sites? 28% Source: Global Web Index study of Internet users 16-64, as reported by AdWeek #boardsonsocial
  7. 7. The Price Is Right! Facebook has how many monthly active users? HINT: It’s more than 100 million … 1.71 billion as of 2Q 2016 • 1.57 billion mobile monthly active users = 92% of users Sources: Facebook, Statista #boardsonsocial
  8. 8. The Price Is Right! How many million tweets are sent a day? 500 million • About 6000 tweets per second • 313 million monthly active users • But how many more exist who are inactive? Sources: Internet Live Stats, Twitter #boardsonsocial
  9. 9. What do you know about your organization’s social media presence? #boardsonsocial
  10. 10. What is social media? • Compliment to development & communication plans • Two-way communication with supporters & prospects • NOT an instant way to raise funds • NOT a megaphone (one-sided) #boardsonsocial
  11. 11. Why engage? • Part of your role as an ambassador for organization • Raises organization visibility in community • Identifies connections for organization • Fundraising opportunities #boardsonsocial
  12. 12. How to engage? • Connect with staff managing platforms • Assist with strategy where appropriate • Interact with content generated • List your affiliation with organization • Request platform training if needed #boardsonsocial
  13. 13. What’s the policy? • If organization has policy: please comply • If no policy, work with staff to draft one • Friending staff? • Photo & logo permissions • Be mindful how posts reflect on your role #boardsonsocial
  14. 14. Need a policy? #boardsonsocial Check out PolicyTool by rtraction: http://socialmedia.policytool.net/
  15. 15. Is it successful? • What goals have been set for engagement? • Is staff regularly measuring? • Is this information shared with the board or related committees? #boardsonsocial
  16. 16. Is it successful? #boardsonsocial
  17. 17. Is it successful? #boardsonsocial
  18. 18. What challenges is your organization facing regarding social media? #boardsonsocial
  19. 19. Questions? houdatlisa@gmail.com Lisa M. Chmiola, CFRE @houdatlisa #boardsonsocial

Editor's Notes

  • How many board members in room? Staff? Paired up or on own?
    Large orgs? Small?
  • https://www.youtube.com/watch?v=0eUeL3n7fDs
  • equates to about 1.69 hours each and every day.

  • Avg 6k tweets per second.
    As many as 4 times this amount of accounts exist and inactive, Twitter blocked Twopcharts from reporting this anymore.
  • Take a minute to list out what platforms they are on.
    Are you on these too?
    Do you follow your org?
    Do you interact with posts?
  • Tweet: https://www.501creative.com/candybowl/5-ways-your-board-can-support-your-nonprofits-brand#.WKkXzhIrKt8

    Engagement is important, and how board members can help.
  • Tweet: http://www.firstnonprofitcompanies.com/5-reasons-why-your-nonprofit-board-should-be-active-on-social-media/
  • Tweet: http://www.slideshare.net/cheesycons/linkedin-tips-for-nonprofit-board-members

  • SM policy sets expectations and boundaries. Gives operations guidelines to those using in job, as well as personal use related. Policies are NOT static.
    You have policies for other modes of communication-why not social media?

  • Metrics inside social media platforms
    External sites (e.g. Klout, Storify)
  • Example of internal app metrics
  • Why did this post work? Tags, shares.
    Also note the hide request
  • Open discussion – if time, discuss with neighbor then group sharing

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