2014 MORPC Social Media Workshop - MORPC
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2014 MORPC Social Media Workshop - MORPC
- 1. Planning & Analyzing Online Campaigns Wednesday, June 18, 2014
- 2. What is Online Communications?
- 3. Why it’s Important People are spending more time online using a variety of devices Source: 2012 Nielsen US Social Media Survey
- 4. Social Media Usage Source: 2012 Nielsen US Social Media Survey Time spent on social media increased 24% and continues to rise
- 5. Mobile 83% of people age 18-29 own a smart phone
- 8. Keeping Track • Setup form for new campaigns Define a goal Determine message to portray • Database for all campaigns • Annual evaluations
- 9. Monitoring Buzz • HootSuite dashboard • TweetReach reports • Google Alerts • bit.ly stats
- 11. Where to Cross-Promote • Websites • Email signatures • Social media sites • Meetings • Events • Flyers • Videos • Presentations • Reports • E-blasts • Event registration • Surveys
- 13. Measuring Growth 2100 2200 2300 2400 2500 2600 2700 2800 2900 2012 Q1 2012 Q2 2012 Q3 2012 Q4 2013 Q1 2013 Q2 2013 Q3 2013 Q4 2014 Q1 MORPC Facebook Followers Facebook Followers
- 14. Measuring Trends 35% 26% 17% 17% 5% Top Facebook Posts Top 10 posts from January 2012–June 2013 based on topic Photos MORPC General MORPC Events Members & Partners Other Links
- 15. Measuring Trends 0 1 2 3 4 5 6 7 8 9 10 2012 2012 2012 2012 2013 2013 Photos MORPC General MORPC Events Members & Partners Other Links Top Facebook Posts Breakdown Top 10 posts for each quarter based on topic
- 17. Responding to Analytics –Website Redesign– • Mobile-responsive design • New user-friendly CMS • Sitemap reorganized • Easy access to most visited pages • Community calendar • Members site
- 18. Responding to Analytics –Content– • Photos or graphics with social media posts • Facebook cover photos • Visualizing messages with graphics
- 19. Responding to Analytics –Content– • Take advantage of increased engagement – positive or negative
- 20. Responding to Analytics –Social Advertising– • February FB promotion for SOTR $39.95 7,262 reached 110 engagements 39 seats registered • April FB promotion for available vanpool seats from Lewis Center to OSU $40.00 10,608 reached 93 engagements 3 phone calls
- 21. SARAH McQUAIDE smcquaide@morpc.org 111 Liberty Street, Suite 100 Columbus, Ohio 43215 Phone: 614.233.4130 www.morpc.org
Editor's Notes
- Trends are showing that people are connecting using these platforms more and more
- Nielsen recently did a survey that showed that people are spending more time online, and using a variety of devices including smart phones and tablets
- People are spending 24% more time on social media
- The way people are connecting is also changing with the rise in mobile usage. Online communication is often the main way people discover and engage with MORPC.
- Lots to share; online platforms are an effective way to fulfill our obligation of informing the public
- Includes goals, policies and procedures for staff, and quarterly analyses
- Top 10 posts based on topic, broken down for each quarter. After third quarter of 2012 – all images.
- Shows how visitors arrived at our website; Facebook is a referral
- Sitemap was previously organized by dept.; new sitemap tailored to visitors
- In one day we gained over 80 followers and took advantage of the attention by posting a positive photo, which got one of our highest engagements