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Make
change
easier!




     Silvester van Koten – www.ProfessionalPresentations.tk
Presentation based on
“Switch” by Chip and
Dan Heath
www.heathbrothers.com




                Silvester van Koten – www.ProfessionalPresentations.tk
Silvester van Koten – www.ProfessionalPresentations.tk
Silvester van Koten – www.ProfessionalPresentations.tk
RATIO



     EMOTION


ENVIRONMENT



         Silvester van Koten – www.ProfessionalPresentations.tk
Silvester van Koten – www.ProfessionalPresentations.tk
Silvester van Koten – www.ProfessionalPresentations.tk
Not tempted                       19 minutes
(cookies)



Tempted                           8 minutes
(radish)




           Silvester van Koten – www.ProfessionalPresentations.tk
1.RIDER        Direct
     • Find the bright spots




           Silvester van Koten – www.ProfessionalPresentations.tk
Silvester van Koten – www.ProfessionalPresentations.tk
–   Poverty
–   Poor sanitation
–   Ignorance about nutrition




           Silvester van Koten – www.ProfessionalPresentations.tk
LOOK FOR THE BRIGHT SPOTS!




       Silvester van Koten – www.ProfessionalPresentations.tk
– Added sweet potato greens
– Gave them a meal 4x a day
– Actively (hand-)fed them.




          Silvester van Koten – www.ProfessionalPresentations.tk
DIRECT THE RIDER
– Look for bright spots
– Weed out atypical cases




          Silvester van Koten – www.ProfessionalPresentations.tk
• ENGLISH WORDS FOR EMOTIONS




        Silvester van Koten – www.ProfessionalPresentations.tk
A-F of www.english-at-home.com
•   Angry                                   •   Confident
•   Annoyed                                 •   Delighted
•   Appalled                                •   Ecstatic
•   Apprehensive                            •   Excited
•   Ashamed
•   Bewildered
•   Betrayed
•   Confused
•   Cheated
•   Cross
•   Depressed
•   Disappointed
•   Envious
•   Embarrassed
•   Furious
•   Frightened

    16                                               4
         Silvester van Koten – www.ProfessionalPresentations.tk
Silvester van Koten – www.ProfessionalPresentations.tk
1.RIDER             Direct the Rider
   • Find the bright spots

   • Script the critical moves




               Silvester van Koten – www.ProfessionalPresentations.tk
1 new treatment                            47 %




2 new treatments                           28%




         Silvester van Koten – www.ProfessionalPresentations.tk
Silvester van Koten – www.ProfessionalPresentations.tk
Silvester van Koten – www.ProfessionalPresentations.tk
Critical move for doctor:
- Use invasive surgery only as a last resort




             Silvester van Koten – www.ProfessionalPresentations.tk
1.RIDER             Direct
   • Find the bright spots
   • Script the critical moves

   • Point to the destination




               Silvester van Koten – www.ProfessionalPresentations.tk
Big
      Hairy
               Audacious
                                                  GOAL!



          Silvester van Koten – www.ProfessionalPresentations.tk
BY THE END OF THIS SCHOOL
 YEAR YOU ARE GOING TO BE
       A 3RD GRADER!




      Silvester van Koten – www.ProfessionalPresentations.tk
• With respect to reading for the school
  year, I administered three diagnostics:
  CWT, Assessment of Comprehension, and
  Monster Test.
  – Using the CWT, I identified my classes'
    average as grade level 1.5 in September. My
    goal is to increase my students' word
    identification so as to ensure a class average
    of 3.0.
  – Etc..
  – Etc…

             Silvester van Koten – www.ProfessionalPresentations.tk
1.RIDER             Direct
   • Find the bright spots
   • Script the critical moves
   • Point to the destination




               Silvester van Koten – www.ProfessionalPresentations.tk
Silvester van Koten – www.ProfessionalPresentations.tk
1.RIDER              Direct
    • Find the bright spots
    • Script the critical moves
    • Point to the destination


2.ELEPHANT Motivate
    • Find the feeling




                Silvester van Koten – www.ProfessionalPresentations.tk
Silvester van Koten – www.ProfessionalPresentations.tk
Silvester van Koten – www.ProfessionalPresentations.tk
Silvester van Koten – www.ProfessionalPresentations.tk
Silvester van Koten – www.ProfessionalPresentations.tk
ANALYZE             THINK                           CHANGE




          Silvester van Koten – www.ProfessionalPresentations.tk
ANALYZE               THINK                            CHANGE


 SEE              FEEL                            CHANGE




          Silvester van Koten – www.ProfessionalPresentations.tk
Silvester van Koten – www.ProfessionalPresentations.tk
Silvester van Koten – www.ProfessionalPresentations.tk
Silvester van Koten – www.ProfessionalPresentations.tk
1.RIDER              Direct
    • Find the bright spots
    • Script the critical moves
    • Point to the destination


2.ELEPHANT Motivate
    • Find the feeling

    • Shrink the change




                Silvester van Koten – www.ProfessionalPresentations.tk
GIVE A HEAD START

                                                           19%
   8




                                                           34%
++
  Silvester van Koten – www.ProfessionalPresentations.tk
LOWER THE BAR




 Silvester van Koten – www.ProfessionalPresentations.tk
1.RIDER              Direct
    • Find the bright spots
    • Script the critical moves
    • Point to the destination


2.ELEPHANT Motivate
    • Find the feeling
    • Shrink the change

    • Grow your people




                Silvester van Koten – www.ProfessionalPresentations.tk
Silvester van Koten – www.ProfessionalPresentations.tk
Silvester van Koten – www.ProfessionalPresentations.tk
Confidence


        Hope



Start



                 Insight
               Silvester van Koten – www.ProfessionalPresentations.tk
1.RIDER              Direct
    • Find the bright spots
    • Script the critical moves
    • Point to the destination


2.ELEPHANT Motivate
    • Find the feeling
    • Shrink the change
    • Grow your people




                Silvester van Koten – www.ProfessionalPresentations.tk
Silvester van Koten – www.ProfessionalPresentations.tk
1.RIDER              Direct
    • Find the bright spots
    • Script the critical moves
    • Point to the destination


2.ELEPHANT Motivate
    • Find the feeling
    • Shrink the change
    • Grow your people


3.PATH       Shape
    • Tweak the environment

                Silvester van Koten – www.ProfessionalPresentations.tk
http://www.brianwansink.com/
Journal of Nutrition, Education, and Behavior, 2005.




                 Silvester van Koten – www.ProfessionalPresentations.tk
LARGE BUCKET


 Stale, 14-days
                                    33% more
  old popcorn

      Fresh,
                                      45% more
  tasty popcorn


Wansink & Kim (2005): “large packages
and containers can lead to overeating”
          Silvester van Koten – www.ProfessionalPresentations.tk
Silvester van Koten – www.ProfessionalPresentations.tk
Silvester van Koten – www.ProfessionalPresentations.tk
1.RIDER              Direct
    • Find the bright spots
    • Script the critical moves
    • Point to the destination


3.ELEPHANT Motivate
    • Find the feeling
    • Shrink the change
    • Grow your people


.3PATH               Shape
    • Tweak the environment

    • Build habits
                Silvester van Koten – www.ProfessionalPresentations.tk
Hand in paper on the 26th

Without action
                                           33%
    trigger


  With action
    trigger                                 75%




         Silvester van Koten – www.ProfessionalPresentations.tk
1.RIDER              Direct
    • Find the bright spots
    • Script the critical moves
    • Point to the destination


2.ELEPHANT Motivate
    • Find the feeling
    • Shrink the change
    • Grow your people


3.PATH               Shape
    • Tweak the environment
    • Build habits

    • Rally the herd
                Silvester van Koten – www.ProfessionalPresentations.tk
Report the smoke


1 subject                               75%



3 subjects                               38%




      Silvester van Koten – www.ProfessionalPresentations.tk
Silvester van Koten – www.ProfessionalPresentations.tk
1.RIDER              Direct
    • Find the bright spots
    • Script the critical moves
    • Point to the destination


2.ELEPHANT Motivate
    • Find the feeling
    • Shrink the change
    • Grow your people


3.PATH               Shape
    • Tweak the environment
    • Build habits
    • Rally the herd

                Silvester van Koten – www.ProfessionalPresentations.tk
Silvester van Koten – www.ProfessionalPresentations.tk
Silvester van Koten – www.ProfessionalPresentations.tk
Silvester van Koten – www.ProfessionalPresentations.tk
Direct the Rider




           Silvester van Koten – www.ProfessionalPresentations.tk

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Make change easier!

  • 1. Make change easier! Silvester van Koten – www.ProfessionalPresentations.tk
  • 2. Presentation based on “Switch” by Chip and Dan Heath www.heathbrothers.com Silvester van Koten – www.ProfessionalPresentations.tk
  • 3. Silvester van Koten – www.ProfessionalPresentations.tk
  • 4. Silvester van Koten – www.ProfessionalPresentations.tk
  • 5. RATIO EMOTION ENVIRONMENT Silvester van Koten – www.ProfessionalPresentations.tk
  • 6. Silvester van Koten – www.ProfessionalPresentations.tk
  • 7. Silvester van Koten – www.ProfessionalPresentations.tk
  • 8. Not tempted 19 minutes (cookies) Tempted 8 minutes (radish) Silvester van Koten – www.ProfessionalPresentations.tk
  • 9. 1.RIDER Direct • Find the bright spots Silvester van Koten – www.ProfessionalPresentations.tk
  • 10. Silvester van Koten – www.ProfessionalPresentations.tk
  • 11. Poverty – Poor sanitation – Ignorance about nutrition Silvester van Koten – www.ProfessionalPresentations.tk
  • 12. LOOK FOR THE BRIGHT SPOTS! Silvester van Koten – www.ProfessionalPresentations.tk
  • 13. – Added sweet potato greens – Gave them a meal 4x a day – Actively (hand-)fed them. Silvester van Koten – www.ProfessionalPresentations.tk
  • 14. DIRECT THE RIDER – Look for bright spots – Weed out atypical cases Silvester van Koten – www.ProfessionalPresentations.tk
  • 15. • ENGLISH WORDS FOR EMOTIONS Silvester van Koten – www.ProfessionalPresentations.tk
  • 16. A-F of www.english-at-home.com • Angry • Confident • Annoyed • Delighted • Appalled • Ecstatic • Apprehensive • Excited • Ashamed • Bewildered • Betrayed • Confused • Cheated • Cross • Depressed • Disappointed • Envious • Embarrassed • Furious • Frightened 16 4 Silvester van Koten – www.ProfessionalPresentations.tk
  • 17. Silvester van Koten – www.ProfessionalPresentations.tk
  • 18. 1.RIDER Direct the Rider • Find the bright spots • Script the critical moves Silvester van Koten – www.ProfessionalPresentations.tk
  • 19. 1 new treatment 47 % 2 new treatments 28% Silvester van Koten – www.ProfessionalPresentations.tk
  • 20. Silvester van Koten – www.ProfessionalPresentations.tk
  • 21. Silvester van Koten – www.ProfessionalPresentations.tk
  • 22. Critical move for doctor: - Use invasive surgery only as a last resort Silvester van Koten – www.ProfessionalPresentations.tk
  • 23. 1.RIDER Direct • Find the bright spots • Script the critical moves • Point to the destination Silvester van Koten – www.ProfessionalPresentations.tk
  • 24. Big Hairy Audacious GOAL! Silvester van Koten – www.ProfessionalPresentations.tk
  • 25. BY THE END OF THIS SCHOOL YEAR YOU ARE GOING TO BE A 3RD GRADER! Silvester van Koten – www.ProfessionalPresentations.tk
  • 26. • With respect to reading for the school year, I administered three diagnostics: CWT, Assessment of Comprehension, and Monster Test. – Using the CWT, I identified my classes' average as grade level 1.5 in September. My goal is to increase my students' word identification so as to ensure a class average of 3.0. – Etc.. – Etc… Silvester van Koten – www.ProfessionalPresentations.tk
  • 27. 1.RIDER Direct • Find the bright spots • Script the critical moves • Point to the destination Silvester van Koten – www.ProfessionalPresentations.tk
  • 28. Silvester van Koten – www.ProfessionalPresentations.tk
  • 29. 1.RIDER Direct • Find the bright spots • Script the critical moves • Point to the destination 2.ELEPHANT Motivate • Find the feeling Silvester van Koten – www.ProfessionalPresentations.tk
  • 30. Silvester van Koten – www.ProfessionalPresentations.tk
  • 31. Silvester van Koten – www.ProfessionalPresentations.tk
  • 32. Silvester van Koten – www.ProfessionalPresentations.tk
  • 33. Silvester van Koten – www.ProfessionalPresentations.tk
  • 34. ANALYZE THINK CHANGE Silvester van Koten – www.ProfessionalPresentations.tk
  • 35. ANALYZE THINK CHANGE SEE FEEL CHANGE Silvester van Koten – www.ProfessionalPresentations.tk
  • 36. Silvester van Koten – www.ProfessionalPresentations.tk
  • 37. Silvester van Koten – www.ProfessionalPresentations.tk
  • 38. Silvester van Koten – www.ProfessionalPresentations.tk
  • 39. 1.RIDER Direct • Find the bright spots • Script the critical moves • Point to the destination 2.ELEPHANT Motivate • Find the feeling • Shrink the change Silvester van Koten – www.ProfessionalPresentations.tk
  • 40. GIVE A HEAD START 19% 8 34% ++ Silvester van Koten – www.ProfessionalPresentations.tk
  • 41. LOWER THE BAR Silvester van Koten – www.ProfessionalPresentations.tk
  • 42. 1.RIDER Direct • Find the bright spots • Script the critical moves • Point to the destination 2.ELEPHANT Motivate • Find the feeling • Shrink the change • Grow your people Silvester van Koten – www.ProfessionalPresentations.tk
  • 43. Silvester van Koten – www.ProfessionalPresentations.tk
  • 44. Silvester van Koten – www.ProfessionalPresentations.tk
  • 45. Confidence Hope Start Insight Silvester van Koten – www.ProfessionalPresentations.tk
  • 46. 1.RIDER Direct • Find the bright spots • Script the critical moves • Point to the destination 2.ELEPHANT Motivate • Find the feeling • Shrink the change • Grow your people Silvester van Koten – www.ProfessionalPresentations.tk
  • 47. Silvester van Koten – www.ProfessionalPresentations.tk
  • 48. 1.RIDER Direct • Find the bright spots • Script the critical moves • Point to the destination 2.ELEPHANT Motivate • Find the feeling • Shrink the change • Grow your people 3.PATH Shape • Tweak the environment Silvester van Koten – www.ProfessionalPresentations.tk
  • 49. http://www.brianwansink.com/ Journal of Nutrition, Education, and Behavior, 2005. Silvester van Koten – www.ProfessionalPresentations.tk
  • 50. LARGE BUCKET Stale, 14-days 33% more old popcorn Fresh, 45% more tasty popcorn Wansink & Kim (2005): “large packages and containers can lead to overeating” Silvester van Koten – www.ProfessionalPresentations.tk
  • 51. Silvester van Koten – www.ProfessionalPresentations.tk
  • 52. Silvester van Koten – www.ProfessionalPresentations.tk
  • 53. 1.RIDER Direct • Find the bright spots • Script the critical moves • Point to the destination 3.ELEPHANT Motivate • Find the feeling • Shrink the change • Grow your people .3PATH Shape • Tweak the environment • Build habits Silvester van Koten – www.ProfessionalPresentations.tk
  • 54. Hand in paper on the 26th Without action 33% trigger With action trigger 75% Silvester van Koten – www.ProfessionalPresentations.tk
  • 55. 1.RIDER Direct • Find the bright spots • Script the critical moves • Point to the destination 2.ELEPHANT Motivate • Find the feeling • Shrink the change • Grow your people 3.PATH Shape • Tweak the environment • Build habits • Rally the herd Silvester van Koten – www.ProfessionalPresentations.tk
  • 56. Report the smoke 1 subject 75% 3 subjects 38% Silvester van Koten – www.ProfessionalPresentations.tk
  • 57. Silvester van Koten – www.ProfessionalPresentations.tk
  • 58. 1.RIDER Direct • Find the bright spots • Script the critical moves • Point to the destination 2.ELEPHANT Motivate • Find the feeling • Shrink the change • Grow your people 3.PATH Shape • Tweak the environment • Build habits • Rally the herd Silvester van Koten – www.ProfessionalPresentations.tk
  • 59. Silvester van Koten – www.ProfessionalPresentations.tk
  • 60. Silvester van Koten – www.ProfessionalPresentations.tk
  • 61. Silvester van Koten – www.ProfessionalPresentations.tk
  • 62. Direct the Rider Silvester van Koten – www.ProfessionalPresentations.tk