LinkedIn Profile Optimization - Mike Weiss

© 2020 Client Engagement Academy LLC
HOW
Update your
LinkedIn Proﬁle
WHAT
Add Value
Everywhere
WHO
Target the
right people
BE A
ROCKSTAR
ON LINKEDIN
18 Steps
to Convert Your
LinkedIn Profile
to the
Ultimate Lead
Generator

Proﬁle Section
Get to All-Star!

Title
The short bio

1. Cover the Basics
Lay the foundation
Make sure your LinkedIn Profile has a professional profile photo,
and that all sections are filled.
Research keywords that cover whatever it is you want to found for.
Write in the first-person voice.
Use recommendations where you can and as needed.
Make sure you list any media appearances.
2. Your Headline
Create an attention-grabbing hl
You headline or title should be a value statement.
Use relevant keywords.
Include your services.
Make it client-centric.
Make full use of all 120 characters.
Make it compelling so people click.

Your Cover Photo
Make a bang with your cover photo
LinkedIn proﬁles with customized cover photos get more views.
The banner provides more space to showcase your accomplishments and
pull people in.
You may choose to show yourself being a regular person and thus appear
more relatable, or doing work in your industry, e.g., speaking at an industry
event.
Cover Photo Content
Options of what to include
Your elevator pitch in 1 or 2 lines.
Your website.
Your portfolio of clients (a collection of their logos).
Yourself at work.
3.
4.

Your Profile URL
Look more professional
A custom LinkedIn profile looks tons more professional than a string of
random numbers.
Your Headshot
But show some attitude
A LinkedIn profile image that sees you smiling shows authenticity and
improves the chance of people reaching out to you.
Wear clothes you like (that are professional), and have a solid color
background.
5.
6.

About Section
The long bio

Your Proﬁle URL
Basics of a good summary
Use relevant keywords.
Say who you are - include background, credentials, achievements, and be
speciﬁc with numbers.
Say what you do - detail, in simple terms, the results you bring for clients.
Say how you do it - summarize the methods you use to help clients achieve
success.
Say for who it is. - address your target market.
Say why you do it - purpose shows authenticity.
Include a call to action.
7.

Featured Section
Stay active here!

Experiences
Showcase your
multiple job
functions

Your Work Experience
Sell yourself
The magic formula here is to use 35% common words, 35% hard & soft skills,
15% action/power words, and 15% measurable results.
Add links and media to each role you list.
Under each role, include projects, awards, case studies, and other
accomplishments.
Use keywords here, too!
8.

Skills and
Endorsements
Showcase your
multiple job
functions

Your Skills
Be a keyword king/queen
Proﬁles that include at least 5 skills get more views.
Skills are searchable keywords.
Get endorsements for your skills.
Cover Photo Content
Options of what to include
Ask leaders you've worked with for a recommendation or endorsement.
Make sure to return the favor.
9.
10.

Recommendations

Accomplishments

Your Accomplishments
Add more value
This makes your profile strong.
List all your certifications.
List all qualifications and courses.
Your Relevance
Stay current
Make sure you keep your profile updated. People will ignore a profile that
speaks of work done two years ago!
12.
11.

Have at least 50+ connections
Have at least 5 skills
Have at least three positions
Have a complete LinkedIn summary
Keep your Industry and Location up to date
Create a custom LinkedIn URL
Have a quality proﬁle photo
Include your Education
Have a customized headline with keywords and experience
Your Strength Meter
Be in the top bracket
A full strength meter means much more visibility.
13.

Your Groups
Increase your reach
By joining groups, both those related and unrelated to your industry, you
boost your reach and increase the chances of gaining leads.
Your Posts
Be regular
Nothing beats increasing engagement like posting consistently and being
active on LinkedIn.
15.
14.
Use what works
People are most drawn towards media, so have at least an image in each post.
Videos show authenticity, authority, and are your best bet for being seen as a
thought leader.

Your Script
Be ready
While you want to sound natural, having a script prepared for every type of
interaction you encounter keeps you ﬂowing more easily on LinkedIn.
Create a script for new connections, comments responses, cold outreach,
and warm leads.
16.

Your Blueprint
Be organized
Besides a script, you're going to want to know exactly how to respond to
each lead.
You might want to send a video to messages, link to a particular page of your
website for commenters, or link to your homepage for cold leads.
Know what you plan to do so you'll more easily pick up on what works and
what needs to improve.
Your App
Respond to leads
You can easily lose a lead if you don't take action immediately. People lose
interest fast.
Whether it's from a comment or a message, having the app is a great way to
follow up on new leads.
18.
17.

CLICK HERE TO VIEW TESTIMONIALS
Mike Weiss
Founder/CEO
Mike Weiss
After years of frustration and wasted money on Facebook Ads...Mike Weiss heard Gary Vaynerchuck speak. He claimed, “if you are not crushing it on LinkedIn
you’re a fool.” Mike committed 100% of the company's marketing resources to LinkedIn Lead Generation Domination. On November 5, Mike Weiss crossed
1,000,000 views of his posts and videos for 2020 with only 9,000 connections. Today, 100% of Mike’s company sales come from LinkedIn. After COVID-19 hit, many
people struggled with lead generation. NOT ANYMORE!
The Done-for-you “LinkedIn Content Marketing Lead Generation Program” gets you leads and sales. The way you can work with Mike is through his LinkedIn
Leadership Lead Generation done-for-you program where he helps you get more leads and sales from LinkedIn. Additionally, you can utilize Mike’s company to
write your online course curriculum and build your e-learning website. Mike’s company has developed proprietary software to run your coaching, consulting and
mastermind programs. And finally, you have have his team develop your own digital badge strategy. With over 15 years in the digital marketing industry and five
years in the e-learning space, Mike’s made every mistake. He knows what works and what doesn't. His done-for-you philosophy ensures your success. Mike is a
leader in the utilization of digital badges and an e-learning innovator and software developer.
Mike was the 2012 finalist (top 4 out of 400) Infusionsoft's Internet Marketer of the Year. Mike is frequently asked,
“Who is the LinkedIn Program for?” LinkedIn is the place for you if you, sell to the affluent, professional or business community,
sell consulting or services, are an agency, sell $1,000's to eight figure products or sell enterprise solutions to the corporate world.
Mike has helped over forty professionals crush it on LinkedIn. To date, Mike and his team have consulted, designed, built and
managed more than 60 cutting edge EdTech platforms for global businesses and thought leaders, including
Digital Marketer - Ryan Deiss, Agora Financial, GKIC - Dan Kennedy, Matt Bacak, AdvantageForbes Media,
Profit First, and many others. A natural-born entrepreneur, Mike Weiss, enjoys the challenges that come with
genuinely promoting change. When he's not working, Mike spends time with his soulmate, Carolyne, their son
Joshua and dog Lottie. They have a powerful spiritual practice and volunteer, helping others learn to treat all
elationships with human dignity.

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HOW
Update your
LinkedIn Profile
WHAT
Add Value
Everywhere
WHO
Target the
right people
BE A
ROCKSTAR
ON LINKEDIN
18 Steps
to Convert Your
LinkedIn Profile
to the
Ultimate Lead
Generator

LinkedIn Profile Optimization - Mike Weiss

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