10. How to Use AI in
Sales (AI-Based
Applications)
11. The Importance of Using AI
• 61% of high-growth companies use AI-
powered sales prospecting tools
(Gartner).
• 65% of customers say they will trust a
business using AI (Forbes).
• 75% of prospects are more likely to
engage if they receive hyper
personalized content (Demand Gen
Report).
Source: Forbes
13. Prospecting
• Sales prospecting is the process of
researching and finding potential ICPs.
• This process tries to find leads who are
in the buying process or are willing to
buy.
• AI analyzes vast amounts of data to
identify intent, interest, signals and
more.
14. LinkedIn Sales Navigator
• Premium membership have generative
capabilities around posts and content.
• Sales Nav rolled out Account IQ.
Source: LinkedIn
15. Apollo.io
• Lead database with sales features.
• It provides deep insights on leads
including firmographic, demographic,
signals, intent, technographic and more.
• AI integrated features for intent, AI email
copy, and more
• Powerful browser extension with
LinkedIn.
Source: Apollo.io
16. ZoomInfo
• ZoomInfo is a sales prospecting
software that identifies and reaches
ideal customers.
• It determines the ready-to-buy
companies using data-driven insights
and buying signals.
• It helps create your ideal customer
profiles and reach decision makers
using the largest B2B contact database.
Source: ZoomInfo
17. Outreach
• Once prospects are identified, the next
step is to engage with them.
• You can communicate with leads
through various channels such as
emails, SMS, phone calls, social media
or in-person meetings.
• The purpose is to identify if your solution
is the right fit and push them to the
closing phase.
18. Gemini
• Gemini for Google is an AI-Powered
content generation.
• Sales teams use this tool to generate
email outreach copies, proposals,
landing pages, case studies and sales
scripts for videos.
• Gemini optimizes daily tasks by creating
catchy presentations, proposals via
Google docs and sales reports in
Google Sheets.
Source: devoteam
19. ChatGPT
• ChatGPT supports sales teams by
generating pitch content and
summarizing sales insights.
• Custom GPTs that are specialized in
sales.
• OpenAI’s API’s is already powering
most marketing and sales applications.
Source: skylead
20. Sendspark
• Sendspark creates highly personalized
videos for sales sequences, LinkedIn
and email outreach campaigns.
• It has deep integrations with 3rd party
platforms like VBOUT and Apollo.
• Dynamic Videos with AI is a great tool to
personalize at scale.
Source: Sendspark
21. VBOUT Automations
• VBOUT generates sales copies for your
email campaigns, SMS, and social
media posts.
• Outreach email sequence can be done
through the automation with ease.
• VBOUT’s AI Chatbot helps with the
qualifications and responses to sales
questions.
Source: VBOUT
22. Air.ai
• Air.ai conducts long phone conversations (10-
40 mins) for sales and support,
indistinguishable from humans.
• Available 24/7 with infinite memory and perfect
recall, enhancing customer interactions.
• This app integrates with over 5000 apps for
autonomous action-taking, streamlining sales
workflows.
• Air.ai is suitable for businesses of all sizes
aiming to enhance sales outcomes.
Source: Air.ai
23. Closing
• The closing stage is the closing stage
• It involves negotiations, addressing any
remaining concerns, and driving
prospects to make a purchase or sign a
contract.
• AI helps sales teams stay organized
and determine the areas for
improvement, facilitating more effective
deal closures.
24. Gong.io
• Gong is a tool for closing deals and
improving sales skills.
• It analyzes and optimizes calls,
meetings, and prospect interactions.
• This app generates transcripts and
extracts keywords crucial for lead
conversion.
• It analyzes objections and discussed
points, providing actionable data to
move deals throughout the funnel.
Source: Synthesia
25. Zoom IQ
• Zoom IQ for sales analyzes calls to offer insights
on performance, customer sentiments and
competitive mentions.
• It assists sales reps in real-time pitch and
strategy improvement.
• It provides real-time transcription and translation,
for enhanced communication and record-
keeping.
• It generates summaries and identifies critical
points from sales discussions for effective follow-
up.
Source: Zoom
26. AI in CRM
• Analyze deals to focus on the data that matters.
• Revenue forecasting with more accuracies.
• AI insights on existing sales processes.
• Analyzing customer sentiment from
communications, transcripts and replies.
31. Improved Lead Generation
• AI chatbots streamline lead generation.
• Chatbots stimulate interest through
effective dialogue.
• They automate initial interactions and
capture lead information.
• This enables sales teams to focus on
nurturing relationships and closing
deals.
Source: Tidio
32. Lead Qualification and Scoring
• AI categorizes leads based on
conversion and retention likelihood.
• Predictive models inform sales
strategies.
• Real-time prioritization by AI ensures
relevant follow-up actions for sales
teams.
Source: Upollo
33. Enhanced Communication with Customers
• AI chatbots offer instant answers to customer
inquiries.
• This enhances customer engagement and
satisfaction.
• Chatbots manage initial sales stages, qualify leads
and offer personalized recommendations.
Source: VBOUT
34. Reduced Sales Cycle
• AI streamlines the sales process, automating and
optimizing steps from lead generation to lead closure.
• According to Harvard Business Review, AI can reduce
the sales cycle length by up to 40%.
• This facilitates faster revenue generation.
Source: AI bees
35. Automation of Routine Tasks
• AI automates repetitive and time-consuming tasks like
data entry, meeting scheduling, and follow-up emails.
• Chatbots can manage up to 80% of routine questions,
freeing up sales for more complex customer
interactions (Source: IBM).
Source: REVE Chat
36. Data-Driven Decision Making
• AI offers actionable insights and data-driven
recommendations to sales teams.
• This assists companies in making informed decisions
on sales strategies, marketing campaigns and
customer engagement tactics.
• According to MIT, companies employing data-driven
decision-making practices experience a 5–6% boost
in productivity.
Source: beautiful.ai
Editor's Notes
1.7.2013
1.7.2013
1.7.2013
1.7.2013
1.7.2013
1.7.2013
1.7.2013
1.7.2013
Apollo.io
Apollo.io
Apollo.io
https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/sales-navigator/fg/SalesNavFINAL.gif.original.gif.original.gifOutcomes:
- Increased sales efficiency by providing relevant lead recommendations and insights into the best ways to engage with prospects.
- Strengthened relationships with potential clients through personalized engagement strategies.
- Higher conversion rates by focusing on leads more likely to result in successful sales outcomes.
Data enrichment involves extracting information from third-party sources.
Companies use this data along with the first-party data to create a comprehensive understanding of leads.
This reduces user friction, streamlining the data entry process and enhancing sales efficiency.
Personalized communications based on enriched data increase conversion chances by meeting customer preferences and needs.
https://www.apollo.io/product/prospect
AI-based prospecting that offers real-time data enrichment, providing B2B prospecting capabilities that furnish the essential context for every lead, contact, and account. This enables hyper-personalized prospect search and list building, deepens brand engagement, and optimizes ROI.
https://www.youtube.com/watch?v=wIQmyDjDjLM&embeds_referring_euri=https%3A%2F%2Fchromewebstore.google.com%2F&source_ve_path=Mjg2NjY&feature=emb_logo
Some other AI-Powered extensions for prospecting or outreach: https://clearout.io/blog/sales-chrome-extensions/
For example, integrating ChatGPT with VBOUT https://help.vbout.com/knowledge-base/using-chatgpt-plugin-commands-within-the-platform-dashboard/
https://www.air.ai/
AI can assist in identifying patterns and providing insights into what strategies have been most effective, pinpointing areas that need improvement. This can include optimizing deal terms, personalizing customer interactions based on past behavior, and streamlining the sales workflow. By leveraging these insights, sales teams can refine their approach to close deals more effectively.
https://www.youtube.com/watch?v=5M4UxHsPAfk
https://www.youtube.com/watch?v=a_dJzUPyfU0
https://www.youtube.com/watch?v=a_dJzUPyfU0
1.7.2013
1.7.2013
Salesforce Einstein is an AI tool that helps in scoring leads and predicting the next appropriate action to execute with each lead.
https://www.salesforceben.com/salesforce-einstein-ai-products-and-tools/
Tableau, an analytics platform, uses AI to help sales teams visualize data and uncover insights for strategic decision-making.