Extreme experimental zone! Always wanted to experiment with your ideas for public space? Or do you just live or work near Strijp-S and want to adjust something? Join in on Zone-S. We are living in an age of radical change. Biology is re-engineering life forms. Physics is redefining elementary particles. Robots are mining Mars while social media forever alter the dynamics of friendship. At the same time, long established social-economic foundations are being eroded, and no new frameworks are available to replace them. The public realm is under attack, and private interests trump shared concerns. The winds of the fully-connected 21st century hyper-competitive global economy are circulating the globe, and everyone is feeling the pressure. ZONE-S asks: How can architecture and design respond to these challenging circumstances? What kind of new initiatives and models of shared responsibilities can be developed? ZONE-S suggests a radical approach to radical times. ZONE-S is a temporary experimental zone, created to allow for grass roots urban experiments. ZONE-S is an urban situated temporary social contract, not unlike a game, in which participants create a dedicated test zone for the temporary pursuit of a specific goal. Rapid prototyping as urban design. ZONE-S responds to the need for ‘new contracts’ between all stakeholders in society. No one knows what these new contracts will actually be. But ZONE-S is one place where they will be negotiated in practice. ZONE-S initiatives are initiated online and implemented in the physical world by groups of people with particular interests in new urban dynamics. ZONE-S, located in an old factory in Eindhoven, is a place and a set of circumstances that foster experimentation. Need a top notch IT infrastructure embedded in an urban fabric to test your mobile apps? Want to evaluate a new approach to urban farming? Want to test how to organize waste management for kindergartens? Want to understand how pedestrians might respond to a new anti-smog mask? ZONE-S is your destination. ZONE-S understands that conflict in cities is inevitable, and ZONE-S seeks to use conflict between stakeholders as inspiration. Zone-S seeks not only to be a hub for social urban experiments but also a document in progress and a living repository on urban experiments. The ZONE-S museum maintains documentation on ZONE-S experiments. It offers lessons learned to individuals for free and to commercial entities for a fee. Failures are inevitable, but success will occur. ZONE-S is a concept developed by: Ellen Holleman Marc Bohlen Sander Baumann Thomas Laureyssens Lara Simons Panos Mavros Nicole Martin Guided by: Julius Huijnk Huib van Kraaijeveld The concept is comissioned by Housing Corporation Trudo: Jack Hock Nicole van Kempen

1. LIVING LAB
VIRTUAL MEDIA
CROSSOVER
PHYSICAL SPACE

2. # ASSIGNMENT BY TRUDO
How can new media contribute to the
urban atmosphere of Strijp-S?
# CONDITIONS:
• Connect with DNA of the area
• Increase experience
• Inspire people
• Interactive

3. ZONE-S
GOING TO
EXTREMES

5. # TRUDO’S AMBITION
A new creative cultural heart of
Eindhoven.
• High density
• Mixed activities
• Vibrancy 24/7
• Attractive facilities

6. # BUILDING COMMUNITY
EVENTS
THE REST
OF THE YEAR
VISITORS >
JAN FEB MAR APR MAY JUN JUL AUG SEP OKT NOV DEC MONTHS >
CURRENT AREA VISITORS MAKE THE AREA MATTER MORE

7. PRESENT AMBITION
NO PEOPLE SOCIAL CITY
LIVING LAB INVOLVED
TEMP.
SOCIAL EXPERIMENTAL ZONE

8. ENTER
GAME ZONE

9. SOCIAL
ENGAGEMENT

10. ZONE-S
propose
negotiate Participate
get support build
assist establish social capital
benefit
O
PR
participants grow as trustworthy community members

11. Projects Calendar Community Resources Stories My-S
EVENT CALENDAR
deadline deadline deadline
FESTIVALS ART-TECT
DDW
STRP
ONLINE
Trash 2 Fuel
Build My Bike
Project #3
Project #4
concept
support
prepare
realisation
clean-up

14. # CASE 1

15. Projects Calendar Community Resources Stories My-S
BUILD MY BIKE
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GOALS
1.
2.
3...
TIMING
- setup time
- duration
- date
RESOURCES NEEDED
attend assist - money
- people
- expertise
support me! - materials

16. # CREATED @ ZONE-S

17. Projects Calendar Community Resources Stories My-S
TRASH 2 FUEL
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tur adipisicing elit, sed do eiusmod Tweeting now:
tempor incididunt ut labore et dolore
magna aliqua. Ut enim ad minim
veniam, quis nostrud exercitation
ullamco laboris nisi ut aliquip ex ea
commodo consequat. Duis aute irure
dolor in reprehenderit in voluptate velit
esse cillum dolore eu fugiat nulla
GOALS
1.
2.
3...
TIMING
- setup time
- duration
- date
RESOURCES NEEDED
attend assist - money
- people
- expertise
support me! - materials

18. # TRASH 2 FUEL

19. # CONDITIONS
COMMUNITY PLAYERS
RULES
GAME MASTER
RESOURCES

20. ALL RIGHTS RESERVED
COPYRIGHT 2012 Team #3 ScoT12
FOR TRUDO — EINDHOVEN
Concept by Team #3
Member Website Expertise
Ellen Holleman http://islant.nl Urbanism, Concept development, Process management
Lara Simons http://larasimons.nl Urbanism, Social innovation, Geography, Digital Media
Thomas Laureyssens http://thomaslaureyssens.be Art, Interaction design, Cartography, Gamification
Nicole Martin Social media, Urbanism, Architecture, Design
Marc Böhlen http://realtechsupport.org/research Art, Engineering, Public Computational Media
Sander Baumann http://designworkplan.com/nl Urbanism, Information systems, Navigation, Design
Panos Mavros http://panosmavros.com Architecture, Digital media, Urbanism, Design