Zombieland successfully mixes the horror and comedy genres. It depicts a realistic zombie virus epidemic but adds many comical moments, like when the protagonists hide at Bill Murray's mansion and he pretends to be a zombie to prank them. One message is that organization and self-preservation, like Columbus' survival rules, are important. Betrayal is also shown to be dangerous, like when the girls steal the men's car. Understanding the target age group audience is crucial for a film's success.

1. ZombieLand
Purposes
since the start of its production, zombielands purposewas to mix the horror
genre with the comedy genre. They have achieved this by creating the zombie
virus epidemic (which to mostpeople is a realistic threat) and adding in many
comical moments by humoring the violence and adding Bill Murry. Oneof the
times where the film achieves a comical aspectis where the four protagonists
hide out in Bill Murrays mansion for safety. Whatthey didn’t know was the bill
Murry was alive and he was pretending to be a zombie, so he decided to try and
prank Columbus which didn’t work out as Columbus shothim in the chest. Itwas
an amazing comical moment for fans of Bill however quite sad at the same time
as it wasn’tpleasant seeing Bill Murry die. A horror aspectof the film could be
wherea man is on the toilet and a zombie eats him alive while he is doing his
business. This is a daunting and possibly realist thoughtwhat could haunt the
audience as its also a painful and terrifying way to go.
Messages and values
Some of the messages that zombieland portrays areoften efficient. For instance,
the main protagonistColumbus has created a set of rules that he abides by every
day to ensurethat he survives. This messagebasically says thatyou have to be
quite organized and mainly look out for yourself. And the value of this is that it
can be used in reality and is not justa piece of fiction.
Also, another messagethat is shown a lot in the film is betrayal. Itfirstexplain it
when Columbus and Tallahassee are conned by two girls and are left behind in
the supermarketwith their car and equipment taken. They then go after the two
girls but arebested once again when they are found in the back of their new car
as they stopped to look for them. The messageof this would relate back to
Columbus’s listwhen not trying to be a hero as it can get you killed or in this case,
being held hostagewith your own equipment. And the value could possibly mean
that you can trustanyoneyou don’tknow.

2. Understanding theaudience
When being involved in creating a film, understanding the audience is one of the
most importantaspects as they are the ones you are creating the film for. They
are the ones that will make it successfulor makeit a wasteof time.
In the UK its age rating is 15 and in the US its R rated. This tells the audience what
type of movie it is and that it could contain violence and bad language. Age rating
is not justimportant or the age of people that see it, it’s important that whatage
group you want the target audience to be. If the put the movie at age 18 and their
target audience whereteenagers, they would get anywhereas mostof them
would be able to see it.