Zodiac Linen Collection is launching a new line of ultra lightweight suits and trousers made from super 140s and higher quality fabrics. Through digital marketing campaigns on AdWords and Facebook, Zodiac aims to compete with top brands, reach the right target audience, and increase sales revenue without discounts. The 2016 campaign resulted in over 20 million impressions, 200,000 clicks, and a 50% increase in sales compared to 2015.

1. Zodiac Linen Collection
Launch 2016

2. 61 YEARS ON,
THE PASSION
HASN'T EBBED. through our smm activities
Suiting Up Today’s World
March-August, 2016 – FruitBowl DIgital

3. ZODIAC
LINEN COLLECTION
OVERVIEW
Zodiac has evolved into a leader in men’s fine clothing and
accessories. Today, the name represents an international symbol of
modern style, and time-honored standards. creativity and dedication.
Zodiac has pursued excellence in all its forms. A quality of life defined
in tradition and innovation.
The company’s continuous embrace of the human touch and the
power of the imagination have resulted in innovative fabrics that
create cool effects. Ultra fine pure fibers to create new lighter fabrics,
reinventing classics as feather-weight luxuries. All in all, a new idea of
the luxurious life, very sophisticated, pausing only for opportunity, or
indulgence.
WE ARE
CRAFTING
WITH INVISIBLE
21 STITCHES
PER INCH

4. ZODIAC
LINEN COLLECTION
INCREASE
SALES
EXPAND
REACH &
VISIBILITY
HIGHLIGHT
BRAND
FEATURES
%
TO
HELPED
WE
OBJECTIVES

5. ZODIAC
LINEN COLLECTION
Zodiac has a long and intensive sartorial heritage, developing a keen sense of
how fine tailoring works for men. Articulating a contemporary approach to
design, by artfully marrying Super 140s and higher fabrics with modern styling in
a line of ultra light weight Suits & Trousers Making men look good, and more
importantly, making it seem easy to do so.
DIGITAL
FASHION
ENVIRONMENT
.
ABOUT

6. ZODIAC
LINEN COLLECTION
CHALLENGES
THINGS
WE
KEPT IN
MIND
1
Compete against the top national and international
brands
2
Reach out to the right target group
3
Increase sales revenue without using offers or
discounts.

7. ZODIAC
LINEN COLLECTION
EXECUTION
Extensive keyword research
Right display placements
Adword optimization
Accurate bidding for best ROI
WE DID IT
RIGHT !

8. WE UNDERSTAND
RETAIL ALL RIGHT. IN
FACT, WE STAKE OUR
REPUTATION ON IT.

9. ZODIAC
LINEN COLLECTION
REACH
DID YOU
MISS OUT
ON THE
NUMBER OF
REACH?

10. ZODIAC
LINEN COLLECTION
REACH
CHECK
AGAIN !

11. ZODIAC
LINEN COLLECTION
RESULTS
REACH
2015
2016
2015
2016
2016
2015
7,604,1691,912,912
IMPRESSION CLICKS
3,525,605 20,456,317 218,456 207,124

12. ZODIAC
LINEN COLLECTION
RESULTS
SESSION
2015
344,410
USERS
2016
405,638

13. ZODIAC
LINEN COLLECTION
RESULTS
USERS
2015
2016
PAGE VIEWS
2015
2016
V
S
254,670 286,843
1,121,476 1,173,951

14. 2016
NOW
THAT’S
JUST
NUMBERSThe buzz created on the Facebook page led customers to stores,
which resulted in an overall success of 50% sales growth as
compared to last year’s numbers. Statistics determined that
majority of the growth was a result of online traffic and orders.
1360
Total Orders

15. THANKS FOR
YOUR ATTENTION
www.fruitbowldigital.com