Scotch & Soda started in 1980 as a men's pop-up shop in the Netherlands that was so successful they opened their first stores. They later expanded to boys, women's, and girls' collections. Today they have over 200 stores and distribute to over 8,000 retailers globally. Their vision is to travel the world for design inspiration, mixing unexpected fabrics and patterns with attention to detail. They aim to create clothing for everyone regardless of demographics. Sustainability is also a focus, with efforts in animal welfare, transparency, and reducing environmental impact.

1. Laura de Wit
AP106

2. GENERAL INFORMATION
Scotch & Soda started as a pop-up shop only carrying their men’s collection in 1980. This ended up being such
a huge success that they decided to open their first store in Utrecht and Amsterdam. After that followed their
extended boys collection. This collection was quite unique in the way they designed the clothes, something
that no one quite did before. They basically shrunk their existing men’s collection and renamed it as their boys
collection. That is why the collection is called shrunk.
After a while, still only carrying men’s clothes, they discovered that a lot of woman came into the store not to
shop for their partners, but to shop for themselves. So, as a result, they hired a designer to design a collection
for woman and released it as a pop-up. It would come as no surprise that it was a huge success again, so that
is when their woman’s collection was born.
So, now there was only one thing missing. Their girls collection. They created this collection for girls who like
to climb threes and jump in to puddles of mud but who also enjoy to wear frills and girly skirts. The perfect mix
was created between though and girly and that’s why they named it R’belle.
Today Scotch & Soda has over 200 stores, and can be found in over 8000 retailers.
VISION
We can identify Scotch & Soda’s vision as that of globetrotters, they travel across the globe with their eyes and
hearts wide open and a never-ending curiosity for undiscovered treasures. Scotch & Soda has a particular way
of designing, they put their treasures into their designs and create signature looks that clash eras, places and
inspiration; mixing unexpected fabrics and patterns. They appreciate the small things in life and put a lot of
effort into all the details of their designs.
TARGET GROUP
One of the key elements in the identity of Scotch & Soda is that there is something for everyone. It doesn’t
matter who you are, how old you are, what you stand for or believe in. They want to create pieces that makes
the personality of their customers shine. So they carry a men, woman and kids collection.
SUSTAINABILITY
One of Scotch & Soda’s main goals is to give the same attention and love to the sustainable production of their
garments, as they do to their design. As of right now, they strive to make fashion a fairer, more sustainable
industry. Their focus lies within, the scotch standard, looking out for animal welfare, a transparant way of wor-
king, choosing sustainable fabrics and lowering the environmental impact.

3. 48
147
83
39
32
17
76
28
22
6 21
PRODUCT GROUPS
Dresses (48 pieces)
Tops & T-shirts (147 pieces)
Blouses & Shirts (83 pieces)
Sweaters & Cardigans (39 pieces)
Jackets & Coats (32 pieces)
Blazers & Gilets (17 pieces)
Trousers (76 pieces)
Jeans (28 pieces)
Skirts (22 pieces)
Jumpsuits (6 pieces)
Shorts (21 pieces)
TOP/BOTTOM RATIO
= 2,4
TOTAL: 519

4. 48 DRESSES
Top fashion items are often made of cotton
or lyocell and contain a lot of details and
eclectic prints, whilst many seasonal items
and basic items are made of polyester and
are simpler and more accessible in terms
of design for most people.
AESTHETICS
12 Basic Items
24 Seasonal Items
And 12 Top Fashion-Items
B S TF
PRICE RANGE
€89,95 - €189,95

5. PRICE STRUCTURE
AVERAGE RETAIL
PRICES
Top Fashion: €144,12
Seasonal: €135,78
Basic: €123,28
This dress is being sold for € 149,95, the cost
price for it is fixed at € 26,99 which means that,
depending on the kind of sale, for every dress
sold Scotch & Soda has a profit of either € 32,99
or € 122,96.
€ 149,95 € 149,95
mark-up
margin
€ 59,98
margin
€ 26,99 € 26,99
cost cost
sale through retailer sale trough own store

6. PROGRESSION
CIRCLES
Waarin kan ik nog
groeien?
reflecteren moodboard
afwerking uitvoering
kritischer
HARD SKILLS
Wat kan ik nu?
Ik kan onderzoek doen, analyses maken,
illustraties maken, in indesign werken, simpele
naaitechnieken toepassen, mijn conclusies goed
formuleren, een technische tekening maken en
een tech pack vormgeven,
Waarin kan ik nog
groeien?
plannen organisatie
timing posiviteit
focus
reflecteren onzekerheid
samenwerken
SOFT SKILLS
Flexibiliteit, Doelmatig werken,
Brainstormen, Professionaliteit,
Creativiteit, keuzes maken,

7. CONCLUSION
Within the dresses product group, top fashion items are more often made of more
sustainable fabrics like cotton or lyocell and they have many designdetails and often
lavish prints. The average price of top fashion items is therefore somewhat higher
but the design stand out and fit the brand’s identity because they use a lot of bold
prints.
The vast majority of dresses are in the seasonal category where the retail price is
somewhat lower and a lot of polyester, prints and trend-sensitive designs are used,
although all the dresses are still accessible and will appeal to more people than
some top fashion dresses.
The basic items all have no print and the material is varies a lot, from viscose to po-
lyester and a little cotton. These dresses are all quite simple in design and therefore
very accessible and timeless.
Thank you