SlideShare a Scribd company logo
FruitBowl Starting
Yellow Slide
This is a self playing presentation so
sit back and enjoy !!
ABOUT FRUITBOWL DIGITAL &
DELLA ADVENTURE
We at FruitBowl Digital believe in the “Survival of the freshest” we always
strive to bring out the freshest and most innovative techniques for our
clients, that is why we won’t pull out our laurels and achievements from
long back and rather give you what is fresh and happening
Della Adventure is India’s largest recreational and adventure sport resort
in India, spread over 100 acres setup 3 years ago in the lush green
mountains of Lonavala aiming to provide the adventure enthusiasts an
unmatched thrilling experience with special caution and care taken
towards safety. Della Adventure provides over 86 adventure activities
including sports like Rappelling, ATV rides, Paragliding , Paintball, Zorbing
etc.
What We Started with?
• Social Media presence : None
• SEO : Existed but ineffective
• PPC : None
• Website: Existed but shabby
• Traffic: Approximately 2800 visitors
• Online to Offline Lead Conversion: None
Flaws
• Website lacks aesthetic sense
• Content organization is very
poor
• Gives out a very blocky and
patchy look
• No Social Media Integration
• Website Lacks Interactivity
• Just does not give out either
“CORPORATE” or “ADVENTURE
PARK” image
Della Adventure Website before we took over the
Website Renovation Project
NEW WEBSITE
• Fun yet Corporate Look is
retained
• Blockings-ness is now
gone
• Adventure Central :
Social Media Activity
• Catchy Images &
Testimonials to lure
customers
• Thoroughly Interactive
NOW THEY CAN CLAIM IT
AS INDIA’s LARGEST
ADVENTURE PARK
Della Adventure’s Website post the WEBSITE RENOVATION.
350 page website built in JOOMLA CMS within 1.5 mnths
TRAFFIC STATS AS BEFORE THE
PROJECT WAS HANDLED (Jan 2011)
Traffic on the 3 year old site before FRUITBOWL DIGITAL
handled the project was approx. 2800 Visitors
TRAFFIC RECORDED AS OF MAY 2011
In 4 months Unique Visitor Traffic noticed a 1150% increase
Page Views of the website Increased by 10 folds !!
TRAFFIC GROWTH GRAPHICAL
REPRESENTATION
Traffic
Bounce Rate
0
50,000
100,000
150,000
200,000
Traffic
Page Views
Bounce Rate
SOCIAL MEDIA ACTIVITY
(Started on February 2011)
Facebook : 18000+ Active Fans
Transition to the New TIMELINE
Twitter: 1185 Followers
FourSquare: Active Campaigns going
on for people who check in
Youtube: 63,566 Views as of now
Flickr: for Photo-sharing
& Much more…
In a short time we took Della Adventure Social Media activity
from scratch to 18,000+ Active fans
RESULTS
• Increased the organic reach of the brand by 732%
• Ranking on all the search strings on 1st page of google for all related keywords like
• Adventure India
• Adventure Park India
• Weekend Gateaway Mumbai/Pune
• Rappeling
• Zorbing
• And 150 more..
• Established a easy to update and manage CMS website which helps in lead generation
• Established resided brand recognition as India’s largest adventure park
• A parallel revenue stream was added to the pre-existing business
• Daily 200+ Email Enquiries are sent to Della Adventure through our Marketing Efforts.
FruitBowl Digital had only been working with Della adventure for 4 months,
impressed with the quality and output of our efforts Della group handed us three
one year contracts for internet marketing of all the companies under the Della
umbrella.
We have been handling Della Tecnica, Della Enclave along with Della Adventure
for last 3 years.
MONETARY PROFITS TO DELLA
ADVENTURE
ANOTHER MISSION ACCOPLISHED
 Della Adventure

More Related Content

Similar to Della Adventure

Smo presentation
Smo presentationSmo presentation
Smo presentation
Jessy Smith
 
Intranets 2016 - Getting Social on the Intranet - HBF's journey
Intranets 2016 - Getting Social on the Intranet - HBF's journeyIntranets 2016 - Getting Social on the Intranet - HBF's journey
Intranets 2016 - Getting Social on the Intranet - HBF's journey
Ti Lian-Siew
 
Digital Professional Institute 2015 - Maximize Your LinkedIn Potential - Forw...
Digital Professional Institute 2015 - Maximize Your LinkedIn Potential - Forw...Digital Professional Institute 2015 - Maximize Your LinkedIn Potential - Forw...
Digital Professional Institute 2015 - Maximize Your LinkedIn Potential - Forw...
Social Jack
 
Social Media it's not Sex but it Sure Does Sell
Social Media it's not Sex but it Sure Does SellSocial Media it's not Sex but it Sure Does Sell
Social Media it's not Sex but it Sure Does Sell
Rich Benjamin
 
Get ahead online in 2011
Get ahead online in 2011Get ahead online in 2011
Get ahead online in 2011
Adido
 
Beautiplan
BeautiplanBeautiplan
Beautiplan
Sanny Gaddafi
 
How to Triple Conversion Rate in 3 Weeks
How to Triple Conversion Rate in 3 WeeksHow to Triple Conversion Rate in 3 Weeks
How to Triple Conversion Rate in 3 Weeks
Puneet Yamparala
 
Iabc 2
Iabc 2Iabc 2
Internet Marketing Seminar - Why it's now easier than ever to reach your targ...
Internet Marketing Seminar - Why it's now easier than ever to reach your targ...Internet Marketing Seminar - Why it's now easier than ever to reach your targ...
Internet Marketing Seminar - Why it's now easier than ever to reach your targ...
Media Matters
 
Cosmetic Practices - How to Add Up tp $ 1.057M in New Business with FB & Mob...
Cosmetic Practices - How to Add Up  tp $ 1.057M in New Business with FB & Mob...Cosmetic Practices - How to Add Up  tp $ 1.057M in New Business with FB & Mob...
Cosmetic Practices - How to Add Up tp $ 1.057M in New Business with FB & Mob...
Investment Capital Group
 
Uucava2yr revsteward030712
Uucava2yr revsteward030712Uucava2yr revsteward030712
Uucava2yr revsteward030712
June Herold
 
Digima 15 minute power point
Digima 15 minute power pointDigima 15 minute power point
Digima 15 minute power point
Mark Paroli
 
Why YOU should join Wingify!
Why YOU should join Wingify!Why YOU should join Wingify!
Why YOU should join Wingify!
Paras Chopra
 
Evolero #Techsytalk Deck - Liz King Events
Evolero #Techsytalk Deck - Liz King EventsEvolero #Techsytalk Deck - Liz King Events
Evolero #Techsytalk Deck - Liz King Events
Evolero
 
Social Catalyzers India Credentials
Social Catalyzers India CredentialsSocial Catalyzers India Credentials
Social Catalyzers India Credentials
Kalyan Kumar
 
Zeitgeist Floatway Systems 2015
Zeitgeist Floatway Systems 2015Zeitgeist Floatway Systems 2015
Zeitgeist Floatway Systems 2015
Anton Dewantoro
 
BriefKase Case Studies
BriefKase Case StudiesBriefKase Case Studies
BriefKase Case Studies
Briefkase Digital Communications
 
Benefits, opportunities & challenges of being a connected business slide sh...
Benefits, opportunities & challenges of being a connected business   slide sh...Benefits, opportunities & challenges of being a connected business   slide sh...
Benefits, opportunities & challenges of being a connected business slide sh...
Regional Development Australia (RDA) Illawarra
 
London Business School Lecture 2016
London Business School Lecture 2016London Business School Lecture 2016
London Business School Lecture 2016
Hanna Mepstead
 
Having 6.5 years Experience as SEO Team Lead
Having 6.5 years Experience as SEO Team LeadHaving 6.5 years Experience as SEO Team Lead
Having 6.5 years Experience as SEO Team Lead
Sadiq Sabu
 

Similar to Della Adventure (20)

Smo presentation
Smo presentationSmo presentation
Smo presentation
 
Intranets 2016 - Getting Social on the Intranet - HBF's journey
Intranets 2016 - Getting Social on the Intranet - HBF's journeyIntranets 2016 - Getting Social on the Intranet - HBF's journey
Intranets 2016 - Getting Social on the Intranet - HBF's journey
 
Digital Professional Institute 2015 - Maximize Your LinkedIn Potential - Forw...
Digital Professional Institute 2015 - Maximize Your LinkedIn Potential - Forw...Digital Professional Institute 2015 - Maximize Your LinkedIn Potential - Forw...
Digital Professional Institute 2015 - Maximize Your LinkedIn Potential - Forw...
 
Social Media it's not Sex but it Sure Does Sell
Social Media it's not Sex but it Sure Does SellSocial Media it's not Sex but it Sure Does Sell
Social Media it's not Sex but it Sure Does Sell
 
Get ahead online in 2011
Get ahead online in 2011Get ahead online in 2011
Get ahead online in 2011
 
Beautiplan
BeautiplanBeautiplan
Beautiplan
 
How to Triple Conversion Rate in 3 Weeks
How to Triple Conversion Rate in 3 WeeksHow to Triple Conversion Rate in 3 Weeks
How to Triple Conversion Rate in 3 Weeks
 
Iabc 2
Iabc 2Iabc 2
Iabc 2
 
Internet Marketing Seminar - Why it's now easier than ever to reach your targ...
Internet Marketing Seminar - Why it's now easier than ever to reach your targ...Internet Marketing Seminar - Why it's now easier than ever to reach your targ...
Internet Marketing Seminar - Why it's now easier than ever to reach your targ...
 
Cosmetic Practices - How to Add Up tp $ 1.057M in New Business with FB & Mob...
Cosmetic Practices - How to Add Up  tp $ 1.057M in New Business with FB & Mob...Cosmetic Practices - How to Add Up  tp $ 1.057M in New Business with FB & Mob...
Cosmetic Practices - How to Add Up tp $ 1.057M in New Business with FB & Mob...
 
Uucava2yr revsteward030712
Uucava2yr revsteward030712Uucava2yr revsteward030712
Uucava2yr revsteward030712
 
Digima 15 minute power point
Digima 15 minute power pointDigima 15 minute power point
Digima 15 minute power point
 
Why YOU should join Wingify!
Why YOU should join Wingify!Why YOU should join Wingify!
Why YOU should join Wingify!
 
Evolero #Techsytalk Deck - Liz King Events
Evolero #Techsytalk Deck - Liz King EventsEvolero #Techsytalk Deck - Liz King Events
Evolero #Techsytalk Deck - Liz King Events
 
Social Catalyzers India Credentials
Social Catalyzers India CredentialsSocial Catalyzers India Credentials
Social Catalyzers India Credentials
 
Zeitgeist Floatway Systems 2015
Zeitgeist Floatway Systems 2015Zeitgeist Floatway Systems 2015
Zeitgeist Floatway Systems 2015
 
BriefKase Case Studies
BriefKase Case StudiesBriefKase Case Studies
BriefKase Case Studies
 
Benefits, opportunities & challenges of being a connected business slide sh...
Benefits, opportunities & challenges of being a connected business   slide sh...Benefits, opportunities & challenges of being a connected business   slide sh...
Benefits, opportunities & challenges of being a connected business slide sh...
 
London Business School Lecture 2016
London Business School Lecture 2016London Business School Lecture 2016
London Business School Lecture 2016
 
Having 6.5 years Experience as SEO Team Lead
Having 6.5 years Experience as SEO Team LeadHaving 6.5 years Experience as SEO Team Lead
Having 6.5 years Experience as SEO Team Lead
 

More from Faisal Amin

Lithos
Lithos Lithos
Lithos
Faisal Amin
 
Chic Factor
Chic Factor Chic Factor
Chic Factor
Faisal Amin
 
Chal rang de
Chal rang de Chal rang de
Chal rang de
Faisal Amin
 
Yazoo park
Yazoo parkYazoo park
Yazoo park
Faisal Amin
 
Zodiac
Zodiac Zodiac
Zodiac
Faisal Amin
 
Zodiac case study 2016
Zodiac case study 2016Zodiac case study 2016
Zodiac case study 2016
Faisal Amin
 
Seven
Seven Seven
Seven
Faisal Amin
 
RCF case study
RCF case studyRCF case study
RCF case study
Faisal Amin
 

More from Faisal Amin (8)

Lithos
Lithos Lithos
Lithos
 
Chic Factor
Chic Factor Chic Factor
Chic Factor
 
Chal rang de
Chal rang de Chal rang de
Chal rang de
 
Yazoo park
Yazoo parkYazoo park
Yazoo park
 
Zodiac
Zodiac Zodiac
Zodiac
 
Zodiac case study 2016
Zodiac case study 2016Zodiac case study 2016
Zodiac case study 2016
 
Seven
Seven Seven
Seven
 
RCF case study
RCF case studyRCF case study
RCF case study
 

Recently uploaded

Emcee Profile_ Subbu from Bangalore .pdf
Emcee Profile_ Subbu from Bangalore .pdfEmcee Profile_ Subbu from Bangalore .pdf
Emcee Profile_ Subbu from Bangalore .pdf
subran
 
From Swing Music to Big Band Fame_ 5 Iconic Artists.pptx
From Swing Music to Big Band Fame_ 5 Iconic Artists.pptxFrom Swing Music to Big Band Fame_ 5 Iconic Artists.pptx
From Swing Music to Big Band Fame_ 5 Iconic Artists.pptx
Swing Street Radio
 
The Future of Independent Filmmaking Trends and Job Opportunities
The Future of Independent Filmmaking Trends and Job OpportunitiesThe Future of Independent Filmmaking Trends and Job Opportunities
The Future of Independent Filmmaking Trends and Job Opportunities
LetsFAME
 
Anasuya Sengupta Cannes 2024 Award Winner
Anasuya Sengupta Cannes 2024 Award WinnerAnasuya Sengupta Cannes 2024 Award Winner
Anasuya Sengupta Cannes 2024 Award Winner
Diwitya Bajwa
 
DIGIDEVTV A New area of OTT Distribution
DIGIDEVTV  A New area of OTT DistributionDIGIDEVTV  A New area of OTT Distribution
DIGIDEVTV A New area of OTT Distribution
joeqsm
 
原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样
原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样
原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样
sh8tjqt6
 
定制(mu毕业证书)美国迈阿密大学牛津分校毕业证学历证书原版一模一样
定制(mu毕业证书)美国迈阿密大学牛津分校毕业证学历证书原版一模一样定制(mu毕业证书)美国迈阿密大学牛津分校毕业证学历证书原版一模一样
定制(mu毕业证书)美国迈阿密大学牛津分校毕业证学历证书原版一模一样
x0l4b5ho
 
The Enigmatic Portrait, In the heart of a sleepy town
The Enigmatic Portrait, In the heart of a sleepy townThe Enigmatic Portrait, In the heart of a sleepy town
The Enigmatic Portrait, In the heart of a sleepy town
John Emmett
 
Odia New Web Series at your fingerprint.
Odia New Web Series at your fingerprint.Odia New Web Series at your fingerprint.
Odia New Web Series at your fingerprint.
mikedanoffice
 
Top IPTV UK Providers of A Comprehensive Review.pdf
Top IPTV UK Providers of A Comprehensive Review.pdfTop IPTV UK Providers of A Comprehensive Review.pdf
Top IPTV UK Providers of A Comprehensive Review.pdf
Xtreame HDTV
 
Abraham Laboriel Records ‘The Bass Walk’ at Evergreen Stage
Abraham Laboriel Records ‘The Bass Walk’ at Evergreen StageAbraham Laboriel Records ‘The Bass Walk’ at Evergreen Stage
Abraham Laboriel Records ‘The Bass Walk’ at Evergreen Stage
DiaDan Holdings Ltd
 
Divertidamente SLIDE muito lindo e criativo, pptx
Divertidamente SLIDE muito lindo e criativo, pptxDivertidamente SLIDE muito lindo e criativo, pptx
Divertidamente SLIDE muito lindo e criativo, pptx
lunaemel03
 
Sara Saffari: Turning Underweight into Fitness Success at 23
Sara Saffari: Turning Underweight into Fitness Success at 23Sara Saffari: Turning Underweight into Fitness Success at 23
Sara Saffari: Turning Underweight into Fitness Success at 23
get joys
 
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
greendigital
 
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
Orpah Winfrey Dwayne Johnson: Titans of Influence and InspirationOrpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
greendigital
 
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting SagaThe Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
greendigital
 
一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理
一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理
一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理
etycev
 
The Gallery of Shadows, In the heart of a bustling city
The Gallery of Shadows, In the heart of a bustling cityThe Gallery of Shadows, In the heart of a bustling city
The Gallery of Shadows, In the heart of a bustling city
John Emmett
 
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate PortfolioLeonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
greendigital
 
From Teacher to OnlyFans: Brianna Coppage's Story at 28
From Teacher to OnlyFans: Brianna Coppage's Story at 28From Teacher to OnlyFans: Brianna Coppage's Story at 28
From Teacher to OnlyFans: Brianna Coppage's Story at 28
get joys
 

Recently uploaded (20)

Emcee Profile_ Subbu from Bangalore .pdf
Emcee Profile_ Subbu from Bangalore .pdfEmcee Profile_ Subbu from Bangalore .pdf
Emcee Profile_ Subbu from Bangalore .pdf
 
From Swing Music to Big Band Fame_ 5 Iconic Artists.pptx
From Swing Music to Big Band Fame_ 5 Iconic Artists.pptxFrom Swing Music to Big Band Fame_ 5 Iconic Artists.pptx
From Swing Music to Big Band Fame_ 5 Iconic Artists.pptx
 
The Future of Independent Filmmaking Trends and Job Opportunities
The Future of Independent Filmmaking Trends and Job OpportunitiesThe Future of Independent Filmmaking Trends and Job Opportunities
The Future of Independent Filmmaking Trends and Job Opportunities
 
Anasuya Sengupta Cannes 2024 Award Winner
Anasuya Sengupta Cannes 2024 Award WinnerAnasuya Sengupta Cannes 2024 Award Winner
Anasuya Sengupta Cannes 2024 Award Winner
 
DIGIDEVTV A New area of OTT Distribution
DIGIDEVTV  A New area of OTT DistributionDIGIDEVTV  A New area of OTT Distribution
DIGIDEVTV A New area of OTT Distribution
 
原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样
原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样
原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样
 
定制(mu毕业证书)美国迈阿密大学牛津分校毕业证学历证书原版一模一样
定制(mu毕业证书)美国迈阿密大学牛津分校毕业证学历证书原版一模一样定制(mu毕业证书)美国迈阿密大学牛津分校毕业证学历证书原版一模一样
定制(mu毕业证书)美国迈阿密大学牛津分校毕业证学历证书原版一模一样
 
The Enigmatic Portrait, In the heart of a sleepy town
The Enigmatic Portrait, In the heart of a sleepy townThe Enigmatic Portrait, In the heart of a sleepy town
The Enigmatic Portrait, In the heart of a sleepy town
 
Odia New Web Series at your fingerprint.
Odia New Web Series at your fingerprint.Odia New Web Series at your fingerprint.
Odia New Web Series at your fingerprint.
 
Top IPTV UK Providers of A Comprehensive Review.pdf
Top IPTV UK Providers of A Comprehensive Review.pdfTop IPTV UK Providers of A Comprehensive Review.pdf
Top IPTV UK Providers of A Comprehensive Review.pdf
 
Abraham Laboriel Records ‘The Bass Walk’ at Evergreen Stage
Abraham Laboriel Records ‘The Bass Walk’ at Evergreen StageAbraham Laboriel Records ‘The Bass Walk’ at Evergreen Stage
Abraham Laboriel Records ‘The Bass Walk’ at Evergreen Stage
 
Divertidamente SLIDE muito lindo e criativo, pptx
Divertidamente SLIDE muito lindo e criativo, pptxDivertidamente SLIDE muito lindo e criativo, pptx
Divertidamente SLIDE muito lindo e criativo, pptx
 
Sara Saffari: Turning Underweight into Fitness Success at 23
Sara Saffari: Turning Underweight into Fitness Success at 23Sara Saffari: Turning Underweight into Fitness Success at 23
Sara Saffari: Turning Underweight into Fitness Success at 23
 
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
 
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
Orpah Winfrey Dwayne Johnson: Titans of Influence and InspirationOrpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
 
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting SagaThe Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
 
一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理
一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理
一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理
 
The Gallery of Shadows, In the heart of a bustling city
The Gallery of Shadows, In the heart of a bustling cityThe Gallery of Shadows, In the heart of a bustling city
The Gallery of Shadows, In the heart of a bustling city
 
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate PortfolioLeonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
 
From Teacher to OnlyFans: Brianna Coppage's Story at 28
From Teacher to OnlyFans: Brianna Coppage's Story at 28From Teacher to OnlyFans: Brianna Coppage's Story at 28
From Teacher to OnlyFans: Brianna Coppage's Story at 28
 

Della Adventure

  • 2. This is a self playing presentation so sit back and enjoy !!
  • 3. ABOUT FRUITBOWL DIGITAL & DELLA ADVENTURE We at FruitBowl Digital believe in the “Survival of the freshest” we always strive to bring out the freshest and most innovative techniques for our clients, that is why we won’t pull out our laurels and achievements from long back and rather give you what is fresh and happening Della Adventure is India’s largest recreational and adventure sport resort in India, spread over 100 acres setup 3 years ago in the lush green mountains of Lonavala aiming to provide the adventure enthusiasts an unmatched thrilling experience with special caution and care taken towards safety. Della Adventure provides over 86 adventure activities including sports like Rappelling, ATV rides, Paragliding , Paintball, Zorbing etc.
  • 4. What We Started with? • Social Media presence : None • SEO : Existed but ineffective • PPC : None • Website: Existed but shabby • Traffic: Approximately 2800 visitors • Online to Offline Lead Conversion: None
  • 5. Flaws • Website lacks aesthetic sense • Content organization is very poor • Gives out a very blocky and patchy look • No Social Media Integration • Website Lacks Interactivity • Just does not give out either “CORPORATE” or “ADVENTURE PARK” image Della Adventure Website before we took over the Website Renovation Project
  • 6. NEW WEBSITE • Fun yet Corporate Look is retained • Blockings-ness is now gone • Adventure Central : Social Media Activity • Catchy Images & Testimonials to lure customers • Thoroughly Interactive NOW THEY CAN CLAIM IT AS INDIA’s LARGEST ADVENTURE PARK Della Adventure’s Website post the WEBSITE RENOVATION. 350 page website built in JOOMLA CMS within 1.5 mnths
  • 7. TRAFFIC STATS AS BEFORE THE PROJECT WAS HANDLED (Jan 2011) Traffic on the 3 year old site before FRUITBOWL DIGITAL handled the project was approx. 2800 Visitors
  • 8. TRAFFIC RECORDED AS OF MAY 2011 In 4 months Unique Visitor Traffic noticed a 1150% increase Page Views of the website Increased by 10 folds !!
  • 9. TRAFFIC GROWTH GRAPHICAL REPRESENTATION Traffic Bounce Rate 0 50,000 100,000 150,000 200,000 Traffic Page Views Bounce Rate
  • 10. SOCIAL MEDIA ACTIVITY (Started on February 2011) Facebook : 18000+ Active Fans Transition to the New TIMELINE Twitter: 1185 Followers FourSquare: Active Campaigns going on for people who check in Youtube: 63,566 Views as of now Flickr: for Photo-sharing & Much more… In a short time we took Della Adventure Social Media activity from scratch to 18,000+ Active fans
  • 11. RESULTS • Increased the organic reach of the brand by 732% • Ranking on all the search strings on 1st page of google for all related keywords like • Adventure India • Adventure Park India • Weekend Gateaway Mumbai/Pune • Rappeling • Zorbing • And 150 more.. • Established a easy to update and manage CMS website which helps in lead generation • Established resided brand recognition as India’s largest adventure park • A parallel revenue stream was added to the pre-existing business • Daily 200+ Email Enquiries are sent to Della Adventure through our Marketing Efforts.
  • 12. FruitBowl Digital had only been working with Della adventure for 4 months, impressed with the quality and output of our efforts Della group handed us three one year contracts for internet marketing of all the companies under the Della umbrella. We have been handling Della Tecnica, Della Enclave along with Della Adventure for last 3 years. MONETARY PROFITS TO DELLA ADVENTURE

Editor's Notes

  1. Traffic statistics before we undertook the project
  2. From 2k to 23k in 4 months.