SlideShare a Scribd company logo
LAUNCHINGONLINE
the line of
APPAREL
of the most celebrated
CAPTAINOF INDIA
ACCESSORIES
&
Amanwhoneedsnointroduction, M.S.Dhoni isoneofthemostacclaimed
Indiancricketers andapioneerinmanyways. Beingthebrandambassador
forSEVENisjust oneofhisenormous contributions totheworld ofIndian
sports.
“Young logon mein kyadikhta hain pata hai?
Sirf India ka futurenahin
IndiakiTakat nazaraati hai
seven
With theintention ofbringingdemocracytofitness,
Wedidn’tonlywant togain maximumvisibility,
ButalsomatchuptoDhoni’s shining reputation,
Allthewhile gainingacceptancewith themassaudience.
CHALLENGE
ACCEPTED
seven
AND IT DOESN’TSTOP
THERE!
Versatilesports-wearlaunch
Scopeforsocialimpact
Massiveuser-base
AndoffcoursethemagicofMahi
MAJOR BUZZ
+
=
WEDIDTHEMATH
seven WE STUDIED THE DEFINITION
The Change
Capable
The Change
Dreamer
#CHANGEMAKER
adj: [cheynj-mey-ker]
A unique hybrid
of the averageperson
who can, with the type
of person who wishesto
make possible,
the element of Change.
seven
A BIG ONE
WE FOCUSEDON EDUCATING
THEPEOPLE
THAT SMALL CHANGES LEAD TO
seven
FRENZY
WEB
ThroughtheMicro-sitethe
alreadyenthralledfans
wereensured thatthere
wasmoretocome
seven
PUT WRITINGS
ON THE WALL
THE PEOPLE,
ONE AND ALL,
seven
Contests on social mediasites
receiveda whopping response
as people shared their
notions of how they
would try to bea
#Changemaker
TO THE VICTORSWENT THE
SPOILS
seven
THE HAPPENINGSTHE HAPPENINGS
Facebook witnessed the ‘Today I
Will’ campaign which garnered
tremendous attention
Thecopy driven micro-site
displayed a countdown to launch
timerwhich enticed the audience
tosubscribe in orderto beamong
the first to find out more
PRE
Thecampaign was kickedoff with
a tweet from Mahi himself and
#Changemakertrended the
nation
Thepopulation joined in sharing
their individual ideas of change
which was displayed on a ‘Live
Twitter Wall’ at the launch event
showeing just how enormous the
LAUNCH
The message was delivered with
the hammerright on the head.
Fromcelebstocommonpeople,
Everybodyhoppedontocelebrate
the#Changemaker
POST
seven
739,606
REACH
4million+
IMPRESSIONS
OF
CHANGE
THE
NUMBERS
112,522
TOTAL VIEWS
46,642
ENGAGEMENT
v
t
Y
Change brings opportunity and often creates
greatness.
T H E B R A N D G A R N E R E D A L O T O F A T T E N T I O N I N
V I E W S , F O L L O W I N G A N D C O N V E R S A T I O N S ,
E C H O I N G T H E F A C T T H A T T H E B R A N D V I S I O N H A D
A N I N T E G R A L C O N N E C T W I T H T H E A U D I E N C E
THE #CHANGEMAKER CAMPAIGN
ESTABLISHED HOW DYNAMIC
SEVEN COULD TRULY BE
seven
Contact Us
6thFloor,B-2Wing,
ShubhamCenter,
CardinalGraciousRoad,
AndheriEast,
Mumbai-400093.
hello@fruitbowldigital.com
+91-22-4215-1819
t
v
ADDRESS PHONE & EMAIL SOCIALMEDIA
Twitter.com/fruitbowldigi
Facebook.com/fruitbowldigital
www.fruitbowldigital.com

More Related Content

Similar to Seven

CM/KM/GM Conference - Austin, Texas, September 2014
CM/KM/GM Conference - Austin, Texas, September 2014CM/KM/GM Conference - Austin, Texas, September 2014
CM/KM/GM Conference - Austin, Texas, September 2014
Tim League
 
Success Factors in Web & Mobile Product Development: Why We Say 'No' and Why ...
Success Factors in Web & Mobile Product Development: Why We Say 'No' and Why ...Success Factors in Web & Mobile Product Development: Why We Say 'No' and Why ...
Success Factors in Web & Mobile Product Development: Why We Say 'No' and Why ...
Dolphin Micro, Inc.
 
Infographic: London-based advertising agency on procurement departments
Infographic: London-based advertising agency on procurement departmentsInfographic: London-based advertising agency on procurement departments
Infographic: London-based advertising agency on procurement departments
The Agency Works
 
SalesJam 4.0 KEYNOTE: Brad Brinegar of McKinney
SalesJam 4.0 KEYNOTE: Brad Brinegar of McKinneySalesJam 4.0 KEYNOTE: Brad Brinegar of McKinney
SalesJam 4.0 KEYNOTE: Brad Brinegar of McKinney
ExitEvent
 
Alexander Agencies.pptx
Alexander Agencies.pptxAlexander Agencies.pptx
Alexander Agencies.pptx
ottowalikwa
 
30183-creative-agency-1.pptx
30183-creative-agency-1.pptx30183-creative-agency-1.pptx
30183-creative-agency-1.pptx
Duy Nguyễn
 
RetailOasis Big Breakfast 2017: Presentation
RetailOasis Big Breakfast 2017: PresentationRetailOasis Big Breakfast 2017: Presentation
RetailOasis Big Breakfast 2017: Presentation
RetailOasis
 
Create IMC Work By Asking The Right Questions
Create IMC Work By Asking The Right QuestionsCreate IMC Work By Asking The Right Questions
Create IMC Work By Asking The Right Questions
Gino Borromeo
 
Rethink your Thinking
Rethink your ThinkingRethink your Thinking
Rethink your Thinking
Edo van Dijk
 
Future of work - l'entreprise employee centric
Future of work - l'entreprise employee centricFuture of work - l'entreprise employee centric
Future of work - l'entreprise employee centric
Marjolaine Grondin
 
BRP 2022 Corporate Presentation
BRP 2022 Corporate PresentationBRP 2022 Corporate Presentation
BRP 2022 Corporate Presentation
BRP
 
Unscripted -improv leadership workshop for all summit 2020--final final
Unscripted -improv leadership workshop for all summit 2020--final finalUnscripted -improv leadership workshop for all summit 2020--final final
Unscripted -improv leadership workshop for all summit 2020--final final
Kam Kazemi
 
Practical use of managing change and innovation
Practical use of managing change and innovationPractical use of managing change and innovation
Practical use of managing change and innovation
Anif Nawaz
 
Bfreepp
BfreeppBfreepp
RossSmithMindshelfMarketingBreakFree
RossSmithMindshelfMarketingBreakFreeRossSmithMindshelfMarketingBreakFree
RossSmithMindshelfMarketingBreakFree
Martin Allison
 
Why I am here to change your life.pdf
Why I am here to change your life.pdfWhy I am here to change your life.pdf
Why I am here to change your life.pdf
Niki Skene
 
Agency business smarts: What agencies need to know, Digiday Agency Summit, Oc...
Agency business smarts: What agencies need to know, Digiday Agency Summit, Oc...Agency business smarts: What agencies need to know, Digiday Agency Summit, Oc...
Agency business smarts: What agencies need to know, Digiday Agency Summit, Oc...
Digiday
 
Small businesses
Small businessesSmall businesses
Small businesses
aymstrong
 
The Team Templates.pptx
The Team Templates.pptxThe Team Templates.pptx
The Team Templates.pptx
AbdulRehman378540
 
Agile that matters by Rasmus Runberg
Agile that matters by Rasmus RunbergAgile that matters by Rasmus Runberg
Agile that matters by Rasmus Runberg
Agile ME
 

Similar to Seven (20)

CM/KM/GM Conference - Austin, Texas, September 2014
CM/KM/GM Conference - Austin, Texas, September 2014CM/KM/GM Conference - Austin, Texas, September 2014
CM/KM/GM Conference - Austin, Texas, September 2014
 
Success Factors in Web & Mobile Product Development: Why We Say 'No' and Why ...
Success Factors in Web & Mobile Product Development: Why We Say 'No' and Why ...Success Factors in Web & Mobile Product Development: Why We Say 'No' and Why ...
Success Factors in Web & Mobile Product Development: Why We Say 'No' and Why ...
 
Infographic: London-based advertising agency on procurement departments
Infographic: London-based advertising agency on procurement departmentsInfographic: London-based advertising agency on procurement departments
Infographic: London-based advertising agency on procurement departments
 
SalesJam 4.0 KEYNOTE: Brad Brinegar of McKinney
SalesJam 4.0 KEYNOTE: Brad Brinegar of McKinneySalesJam 4.0 KEYNOTE: Brad Brinegar of McKinney
SalesJam 4.0 KEYNOTE: Brad Brinegar of McKinney
 
Alexander Agencies.pptx
Alexander Agencies.pptxAlexander Agencies.pptx
Alexander Agencies.pptx
 
30183-creative-agency-1.pptx
30183-creative-agency-1.pptx30183-creative-agency-1.pptx
30183-creative-agency-1.pptx
 
RetailOasis Big Breakfast 2017: Presentation
RetailOasis Big Breakfast 2017: PresentationRetailOasis Big Breakfast 2017: Presentation
RetailOasis Big Breakfast 2017: Presentation
 
Create IMC Work By Asking The Right Questions
Create IMC Work By Asking The Right QuestionsCreate IMC Work By Asking The Right Questions
Create IMC Work By Asking The Right Questions
 
Rethink your Thinking
Rethink your ThinkingRethink your Thinking
Rethink your Thinking
 
Future of work - l'entreprise employee centric
Future of work - l'entreprise employee centricFuture of work - l'entreprise employee centric
Future of work - l'entreprise employee centric
 
BRP 2022 Corporate Presentation
BRP 2022 Corporate PresentationBRP 2022 Corporate Presentation
BRP 2022 Corporate Presentation
 
Unscripted -improv leadership workshop for all summit 2020--final final
Unscripted -improv leadership workshop for all summit 2020--final finalUnscripted -improv leadership workshop for all summit 2020--final final
Unscripted -improv leadership workshop for all summit 2020--final final
 
Practical use of managing change and innovation
Practical use of managing change and innovationPractical use of managing change and innovation
Practical use of managing change and innovation
 
Bfreepp
BfreeppBfreepp
Bfreepp
 
RossSmithMindshelfMarketingBreakFree
RossSmithMindshelfMarketingBreakFreeRossSmithMindshelfMarketingBreakFree
RossSmithMindshelfMarketingBreakFree
 
Why I am here to change your life.pdf
Why I am here to change your life.pdfWhy I am here to change your life.pdf
Why I am here to change your life.pdf
 
Agency business smarts: What agencies need to know, Digiday Agency Summit, Oc...
Agency business smarts: What agencies need to know, Digiday Agency Summit, Oc...Agency business smarts: What agencies need to know, Digiday Agency Summit, Oc...
Agency business smarts: What agencies need to know, Digiday Agency Summit, Oc...
 
Small businesses
Small businessesSmall businesses
Small businesses
 
The Team Templates.pptx
The Team Templates.pptxThe Team Templates.pptx
The Team Templates.pptx
 
Agile that matters by Rasmus Runberg
Agile that matters by Rasmus RunbergAgile that matters by Rasmus Runberg
Agile that matters by Rasmus Runberg
 

More from Faisal Amin

Lithos
Lithos Lithos
Lithos
Faisal Amin
 
Chic Factor
Chic Factor Chic Factor
Chic Factor
Faisal Amin
 
Chal rang de
Chal rang de Chal rang de
Chal rang de
Faisal Amin
 
Yazoo park
Yazoo parkYazoo park
Yazoo park
Faisal Amin
 
Della Adventure
 Della Adventure Della Adventure
Della Adventure
Faisal Amin
 
Zodiac
Zodiac Zodiac
Zodiac
Faisal Amin
 
Zodiac case study 2016
Zodiac case study 2016Zodiac case study 2016
Zodiac case study 2016
Faisal Amin
 
RCF case study
RCF case studyRCF case study
RCF case study
Faisal Amin
 

More from Faisal Amin (8)

Lithos
Lithos Lithos
Lithos
 
Chic Factor
Chic Factor Chic Factor
Chic Factor
 
Chal rang de
Chal rang de Chal rang de
Chal rang de
 
Yazoo park
Yazoo parkYazoo park
Yazoo park
 
Della Adventure
 Della Adventure Della Adventure
Della Adventure
 
Zodiac
Zodiac Zodiac
Zodiac
 
Zodiac case study 2016
Zodiac case study 2016Zodiac case study 2016
Zodiac case study 2016
 
RCF case study
RCF case studyRCF case study
RCF case study
 

Recently uploaded

Capsule Wardrobe Women: A document show
Capsule Wardrobe Women:  A document showCapsule Wardrobe Women:  A document show
Capsule Wardrobe Women: A document show
mustaphaadeyemi08
 
一比一原版塔夫斯大学毕业证Tufts成绩单一模一样
一比一原版塔夫斯大学毕业证Tufts成绩单一模一样一比一原版塔夫斯大学毕业证Tufts成绩单一模一样
一比一原版塔夫斯大学毕业证Tufts成绩单一模一样
stgq9v39
 
Confidence is Key: Fashion for Women Over 50
Confidence is Key: Fashion for Women Over 50Confidence is Key: Fashion for Women Over 50
Confidence is Key: Fashion for Women Over 50
miabarn9
 
Analysis and Assessment of Gateway Process – HemiSync(1).PDF
Analysis and Assessment of Gateway Process – HemiSync(1).PDFAnalysis and Assessment of Gateway Process – HemiSync(1).PDF
Analysis and Assessment of Gateway Process – HemiSync(1).PDF
JoshuaDagama1
 
MISS TEEN LUCKNOW 2024 - WINNER ASIYA 2024
MISS TEEN LUCKNOW 2024 - WINNER ASIYA 2024MISS TEEN LUCKNOW 2024 - WINNER ASIYA 2024
MISS TEEN LUCKNOW 2024 - WINNER ASIYA 2024
DK PAGEANT
 
Biography and career history of Bruno Amezcua
Biography and career history of Bruno AmezcuaBiography and career history of Bruno Amezcua
Biography and career history of Bruno Amezcua
Bruno Amezcua
 
快速办理(加拿大CBU毕业证书)卡普顿大学毕业证毕业完成信一模一样
快速办理(加拿大CBU毕业证书)卡普顿大学毕业证毕业完成信一模一样快速办理(加拿大CBU毕业证书)卡普顿大学毕业证毕业完成信一模一样
快速办理(加拿大CBU毕业证书)卡普顿大学毕业证毕业完成信一模一样
ubopub
 
Insanony: Watch Instagram Stories Secretly - A Complete Guide
Insanony: Watch Instagram Stories Secretly - A Complete GuideInsanony: Watch Instagram Stories Secretly - A Complete Guide
Insanony: Watch Instagram Stories Secretly - A Complete Guide
Trending Blogers
 
Self-Discipline: The Secret Weapon for Certain Victory
Self-Discipline: The Secret Weapon for Certain VictorySelf-Discipline: The Secret Weapon for Certain Victory
Self-Discipline: The Secret Weapon for Certain Victory
bluetroyvictorVinay
 
MISS RAIPUR 2024 - WINNER POONAM BHARTI.
MISS RAIPUR 2024 - WINNER POONAM BHARTI.MISS RAIPUR 2024 - WINNER POONAM BHARTI.
MISS RAIPUR 2024 - WINNER POONAM BHARTI.
DK PAGEANT
 
一比一原版(UoL毕业证)伦敦大学毕业证如何办理
一比一原版(UoL毕业证)伦敦大学毕业证如何办理一比一原版(UoL毕业证)伦敦大学毕业证如何办理
一比一原版(UoL毕业证)伦敦大学毕业证如何办理
qghuhwa
 
Calendario 2024 mensual anual documento A4 multicolor pastel imprimible bla...
Calendario 2024 mensual  anual  documento A4 multicolor pastel imprimible bla...Calendario 2024 mensual  anual  documento A4 multicolor pastel imprimible bla...
Calendario 2024 mensual anual documento A4 multicolor pastel imprimible bla...
ValentinoRueda
 
一比一原版(McGill毕业证书)麦吉尔大学毕业证如何办理
一比一原版(McGill毕业证书)麦吉尔大学毕业证如何办理一比一原版(McGill毕业证书)麦吉尔大学毕业证如何办理
一比一原版(McGill毕业证书)麦吉尔大学毕业证如何办理
lyurzi7r
 

Recently uploaded (13)

Capsule Wardrobe Women: A document show
Capsule Wardrobe Women:  A document showCapsule Wardrobe Women:  A document show
Capsule Wardrobe Women: A document show
 
一比一原版塔夫斯大学毕业证Tufts成绩单一模一样
一比一原版塔夫斯大学毕业证Tufts成绩单一模一样一比一原版塔夫斯大学毕业证Tufts成绩单一模一样
一比一原版塔夫斯大学毕业证Tufts成绩单一模一样
 
Confidence is Key: Fashion for Women Over 50
Confidence is Key: Fashion for Women Over 50Confidence is Key: Fashion for Women Over 50
Confidence is Key: Fashion for Women Over 50
 
Analysis and Assessment of Gateway Process – HemiSync(1).PDF
Analysis and Assessment of Gateway Process – HemiSync(1).PDFAnalysis and Assessment of Gateway Process – HemiSync(1).PDF
Analysis and Assessment of Gateway Process – HemiSync(1).PDF
 
MISS TEEN LUCKNOW 2024 - WINNER ASIYA 2024
MISS TEEN LUCKNOW 2024 - WINNER ASIYA 2024MISS TEEN LUCKNOW 2024 - WINNER ASIYA 2024
MISS TEEN LUCKNOW 2024 - WINNER ASIYA 2024
 
Biography and career history of Bruno Amezcua
Biography and career history of Bruno AmezcuaBiography and career history of Bruno Amezcua
Biography and career history of Bruno Amezcua
 
快速办理(加拿大CBU毕业证书)卡普顿大学毕业证毕业完成信一模一样
快速办理(加拿大CBU毕业证书)卡普顿大学毕业证毕业完成信一模一样快速办理(加拿大CBU毕业证书)卡普顿大学毕业证毕业完成信一模一样
快速办理(加拿大CBU毕业证书)卡普顿大学毕业证毕业完成信一模一样
 
Insanony: Watch Instagram Stories Secretly - A Complete Guide
Insanony: Watch Instagram Stories Secretly - A Complete GuideInsanony: Watch Instagram Stories Secretly - A Complete Guide
Insanony: Watch Instagram Stories Secretly - A Complete Guide
 
Self-Discipline: The Secret Weapon for Certain Victory
Self-Discipline: The Secret Weapon for Certain VictorySelf-Discipline: The Secret Weapon for Certain Victory
Self-Discipline: The Secret Weapon for Certain Victory
 
MISS RAIPUR 2024 - WINNER POONAM BHARTI.
MISS RAIPUR 2024 - WINNER POONAM BHARTI.MISS RAIPUR 2024 - WINNER POONAM BHARTI.
MISS RAIPUR 2024 - WINNER POONAM BHARTI.
 
一比一原版(UoL毕业证)伦敦大学毕业证如何办理
一比一原版(UoL毕业证)伦敦大学毕业证如何办理一比一原版(UoL毕业证)伦敦大学毕业证如何办理
一比一原版(UoL毕业证)伦敦大学毕业证如何办理
 
Calendario 2024 mensual anual documento A4 multicolor pastel imprimible bla...
Calendario 2024 mensual  anual  documento A4 multicolor pastel imprimible bla...Calendario 2024 mensual  anual  documento A4 multicolor pastel imprimible bla...
Calendario 2024 mensual anual documento A4 multicolor pastel imprimible bla...
 
一比一原版(McGill毕业证书)麦吉尔大学毕业证如何办理
一比一原版(McGill毕业证书)麦吉尔大学毕业证如何办理一比一原版(McGill毕业证书)麦吉尔大学毕业证如何办理
一比一原版(McGill毕业证书)麦吉尔大学毕业证如何办理
 

Seven