Présentation de Nourredine Rouibah, CEO de inZair lors de la conférence First Rezonance "SoLoMo : Placer sa stratégie médias sociaux sur la carte". La communication par SMS, vieille de près de 20 ans, n'est plus adaptée ni aux besoins ni aux smartphones d'aujourd’hui. inZair ré-invente le SMS et le MMS en l'enrichissant de la géolocalisation et du temps pour communiquer plus efficacement.

1. There is something inZair…
SoLoMo in the air…

2. SoLoMo
o Facility
o Marketing
o Product

3. Facility: All you need is an internet access
o Flexible work
o All is in the cloud
• Development tools and platforms
• Marketing
• Product
o Communication

4. Rock Solid
App Engine

5. Marketing: Smart Marketing

6. SoLoMo in Product design and features
o Social
• Interact with friends, family,
colleagues
• Share life and experiences
• All is about sharing and o Mobile
communication • Ubiquity
o Local • Location aware interactions
• Interact with brands and • Surprise each other
products on the way
• Contextualized behaviour
• Real life happens in the
street

7. Stone age
200.000 sent every second
SMS - popular but archaic

8. Re-inventing mobile messaging

9. Three main features
o Rich multi-media content
o Geo-localized triggered messages
o Time scheduled Messages

15. Interact and surprise others

19. ZMS Have fun and share

20. ZMS The right message at the right place…

21. No Solo…
Get back in touch...

23. Social marketing
Catch and attract the right
customer at the right time
and place.
Interact with products and
brands.

24. ZMS Marketing Campaign
Catch and attract
the right customer
at the right place

25. Beta available now

27. Thank You!