Be the first to like this
Imagine a successful budget brand, with limited available investments, whose target group is way over 50 years old, trying to rejuvenate their customers portfolio. How to do that? With brand rejuvenation? Media selection? Redefinition of key touch points? Clear differentiation in communication? Find out, how Sava, leading budget brand in Goodyear's brand portfolio is successfully targeting new customers in a modern and effective way.