ZIndex Report for May 2014

May 2014 © Cloud90/Amárach Research 2014
An Amárach Research Report
In partnership with Cloud90
ZIndex
the emotional conversation
May 2014 Report
© Cloud90/Amárach Research 2014

ZIndex is the result of a unique research
collaboration between Amárach & Cloud90
ZIndex equips Irish marketers and planners
with real time insights into Irish consumers
About ZIndex
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Z = P - NZeitgeist Consumer Index (ZIndex) =
balance of positive and negative sentiment about products,
services, brands, sectors, categories & competitors

ZIndex

food
beverages
insurance
fuel
clothing energy
property
telecoms
transport
ZIndex Sectors

Welcome to the May 2014 edition of ZIndex – our monthly
look at the social conversation about brands and sectors
Overall we’re seeing a steady improvement in the ZIndex
score suggesting a better outlook for consumer spending
The ZIndex for Beverages turned positive for the first time,
providing a seasonal fillip to the drinks sector no doubt
What’s the Buzz?
Most of the social conversation remains focused on
Property and Telecoms as in the previous month

-80.0
-60.0
-40.0
-20.0
0.0
20.0
40.0
Week2-Sept-13
Week9-Sept-13
Week16-Sept-13
Week23-Sept-13
Week30-Sept-13
Week7-Oct-13
Week14-Oct-13
Week21-Oct-13
Week28-Oct-13
Week4-Nov-13
Week11-Nov-13
Week18-Nov-13
Week25-Nov-13
Week2-Dec-13
Week9-Dec-13
Week16-Dec-13
Week23-Dec-13
Week30-Dec-13
Week6-Jan-14
Week13-Jan-14
Week20-Jan-14
Week27-Jan-14
Week3-Feb-14
Week10-Feb-14
Week17-Feb-14
Week24-Feb-14
Week3March2014
Week10March2014
Week17March2014
Week24March2014
Week7thApril2014
Week14thApril2014
Week21stapril2014
Week5thMay2014
Week12thMay2014
Week19thMay2014
Weekly ZIndex
Sept-May 2014

Share of
Buzz Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr -14 May-14
Beverages 26% 6% 11% 8% 11% 6% 7% 5%
Clothing 5% 8% 13% 7% 6% 5% 12% 8%
Energy 7% 7% 4% 8% 13% 7% 10% 3%
Food 15% 23% 18% 20% 12% 14% 13% 10%
Fuel 12% 8% 11% 10% 8% 13% 11% 7%
Insurance 6% 10% 9% 15% 9% 7% 9% 4%
Property 5% 6% 4% 9% 6% 9% 20% 16%
Telecoms 14% 20% 17% 22% 19% 14% 14% 11%
Transport 14% 11% 11% 19% 16% 13% 12% 9%

ZIndex: Food
-46
-26
-43
-48
4
-46
-39
-16
-50
-40
-30
-20
-10
0
10
Oct Nov Dec Jan Feb Mar Apr May
“Had a bite to eat here last night
with Queen Bee. Great food,
warm welcome & very
reasonable price. We'll be back!”
“Price reductions and food shops
bring retail sales to 10-year
high”
“Decade-high jump in retail
sales, driven by weather, Easter
and food price discounting... “

ZIndex: Beverages
-68
-52
-32
-82
-74
-60
-13
23
-100
-80
-60
-40
-20
0
20
40
“Still time to pick up a half
price Frappuccino at Starbucks,
Nutgrove Shopping Centre,
'Happy Hour' offer from...”
“Drinking tonnes of water and
still dehydrated...drink the
juice pay the price”
“RT @MCReport: The Labour
health blueprint inc: Minimum
alcohol price to stop
‘pre-loading’ by young
drinkers”

ZIndex: Clothing
“RT @_SecondHandRose: All
#vintage clothes are now half price
in the shop! Any dealers interested
in wholesale amounts get in
touch!”
“Newlook kids clothes are
awesome, always half the price!!
Yup get the weird looks to! Not
our fault kids now are big”
“RT @unreIiabIe: im so jealous of
babies they have clear skin and
their clothes cost like $2”
-41 -43
-21
-38
-48
4
-69
-3
-80
-70
-60
-50
-40
-30
-20
-10
0
10

ZIndex: Energy
-76
-49
-68
-50
-19
-74
-30
-13
-100
-90
-80
-70
-60
-50
-40
-30
-20
-10
0
“Visit Stillorgan Decor and learn how
we can help you save up to 90% on
the cost of your electricity bill...”
“RT @SEAI_ie: Power imported
through new east-west
interconnector has reduced cost of
electricity by 9%”
“RT @CANWindEnergy: Wind energy
is our lowest-cost renewable resource
for new electricity generation
#windworks “

ZIndex: Fuel
-45
-36
-55
0
-72
-61
-76
-57
-80
-70
-60
-50
-40
-30
-20
-10
0
“RT @govindajeggy: I'm
standing in a petrol forecourt.
The price of diesel is SO LOW
here it's actually making me
quite emotional.”
“Irish Car+Travel Magazine:
Cost of fuel now lower than in
Q1 2013 #SIMI”
“Switch to Local Wood Fuel
Puts €2.4 Million Back in the
Irish Economy”

ZIndex: Transport
“How is it that one way flights
are twice the price of an entire
return trip? :/ ”
“Isn’t it mad how the price of
flights go up when there is a
sale on. #waitforthesaletoend”
“I suspect the cost of flights
would negate any potential
sales to me.”
-40
-31
-64
-46
-7
-41
-44
-50
-70
-60
-50
-40
-30
-20
-10
0

ZIndex: Telecoms “Touch and go? BlackBerry
launches low-cost phone in bid to
revive sales “
“I have returned to the haven of my
own bed and mobile internet that
doesn't cost me an arm and a leg”
“@internet_org Goal of new
Coalition is “to cut the cost of
providing mobile Internet services
to 1% of its current level in 5 to 10
years"-33
-25
-23
-3
3
-24
-33
-14
-35
-30
-25
-20
-15
-10
-5
0
5
10

ZIndex: Insurance
-35
-79
8
2
-57
-36
-60
-43
-100
-80
-60
-40
-20
0
20
“#PracticeNetNews Insurance
market booms as economy
improves, says FBD”
“Electronic cigarettes can halve
the cost of your life insurance. “
“So so good, my car insurance is
now half the price because I’m 18
now and have been driving a
year :D”

-17
-24
-13
18
25
-20 -19 -20
-80
-60
-40
-20
0
20
40
ZIndex: Property
“RT @JWKnightFrank: Luxury property
price growth weakens in global
markets. Jakarta and Dublin boast the
biggest increases”
“I will stick a further €1 on price of
cigarettes, investigate property prices
and build more outdoor toilets.
Vote for me :)”
“I hate hearing people refer to
"property price recovery" - as though
house prices ought to be insanely high”

Talk to Cloud90 about your social media
monitoring needs in 2014
Talk to Amárach about your social media
strategy and research in 2014
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ZIndex Report for May 2014

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