Zeitgeist Weekly Report 16-22 Sept 2013


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We take real time information from multiple social media sites and analyse it into positive and negative sentiment. We do this on a wide variety of business sectors and this gives our overall chart on how Ireland is feeling. Maybe now we can finally decide on whether the Irish really are a positive nation or not!

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Zeitgeist Weekly Report 16-22 Sept 2013

  1. 1. Zeitgeist Consumer Index #Zindex Weekly Update 16 - 22 September 2013
  2. 2. Contents  Introduction  How is Ireland Feeling?  What Day is Ireland Happiest?  What is Ireland Talking About?  Sector Tracker
  3. 3. Introduction Zeitgeist Consumer Index is a joint initiative with Amárach Research and Cloud90 which analyses real-time consumer trend information from Irish Twitter users, specifically following the Industry sectors: • Beverages • Clothing • Energy • Food • Fuel • Insurance • Property • Telecoms • Transport Weekly updates and monthly analysis and more information can be found on Cloud90.ie.
  4. 4. About Cloud90 Cloud90 monitors public online domains and social media networks 24/7 using something much more advanced than just web crawlers or software packages; people. Based in Dublin and Galway, Cloud90 has over 70 agents who are experts in social media listening and analysis. About Amárach Amárach are an Irish-owned market research organisation dedicated to understanding social media and delivering those insights to our clients
  5. 5. How is Ireland Feeling? For the week September 16th to 22nd September 2013 the overall mood of the nation according to Zeitgeist Consumer Index was 75% negative and 25% positive.
  6. 6. What Day is Ireland Happiest? For the week September 16th to 22nd September 2013, Irish Twitter users were happiest on Tuesday and least happy on Sunday.
  7. 7. What is Ireland Talking About? Top 3 industry sectors discussed during for the week September 16th to 22nd 2013, are Telecoms, Food and Transport.
  8. 8. Sector Tracker The most positive topics for the basis of consumer tweets during the week September 16th to 22nd 2013 are Energy, Insurance and Fuel. The most negative topics are Beverages, Clothing and Transport.
  9. 9. Get in Touch If you would like to hear more about Zeitgeist Consumer Index get in touch with Cloud90 or Amárach Research on the contact details below: Cloud90 Email: info@cloud90.ie Telephone: +353 1 2568642 Twitter: https://twitter.com/Cloud90HQ Facebook: https://www.facebook.com/Cloud90HQ Web: http://cloud90.ie/ Amárach Research Email: info@amarach.com Telephone: +353 1 4105200 Twitter: https://twitter.com/amarachresearch Web: http://www.amarach.com