We take real time information from multiple social media sites and analyse it into positive and negative sentiment. We do this on a wide variety of business sectors and this gives our overall chart on how Ireland is feeling. Maybe now we can finally decide on whether the Irish really are a positive nation or not!

1. Zeitgeist
Consumer Index
#Zindex
Weekly Update
16 - 22 September 2013

2. Contents
 Introduction
 How is Ireland Feeling?
 What Day is Ireland Happiest?
 What is Ireland Talking About?
 Sector Tracker

3. Introduction
Zeitgeist Consumer Index is a joint initiative with Amárach Research and Cloud90 which
analyses real-time consumer trend information from Irish Twitter users, specifically
following the Industry sectors:
• Beverages
• Clothing
• Energy
• Food
• Fuel
• Insurance
• Property
• Telecoms
• Transport
Weekly updates and monthly analysis and more information can be found on
Cloud90.ie.

4. About Cloud90
Cloud90 monitors public online domains and social media networks 24/7 using
something much more advanced than just web crawlers or software packages; people.
Based in Dublin and Galway, Cloud90 has over 70 agents who are experts in social
media listening and analysis.
About Amárach
Amárach are an Irish-owned market research organisation dedicated to understanding
social media and delivering those insights to our clients

5. How is Ireland Feeling?
For the week September 16th to 22nd September 2013 the overall mood of the nation
according to Zeitgeist Consumer Index was 75% negative and 25% positive.

6. What Day is Ireland Happiest?
For the week September 16th to 22nd September 2013, Irish Twitter users were happiest
on Tuesday and least happy on Sunday.

7. What is Ireland Talking About?
Top 3 industry sectors discussed during for the week September 16th to 22nd 2013, are
Telecoms, Food and Transport.

8. Sector Tracker
The most positive topics for the basis of consumer tweets during the week September
16th to 22nd 2013 are Energy, Insurance and Fuel. The most negative topics are
Beverages, Clothing and Transport.

9. Get in Touch
If you would like to hear more about Zeitgeist Consumer Index get in touch with Cloud90
or Amárach Research on the contact details below:
Cloud90
Email: info@cloud90.ie
Telephone: +353 1 2568642
Twitter: https://twitter.com/Cloud90HQ
Facebook: https://www.facebook.com/Cloud90HQ
Web: http://cloud90.ie/
Amárach Research
Email: info@amarach.com
Telephone: +353 1 4105200
Twitter: https://twitter.com/amarachresearch
Web: http://www.amarach.com