ZIndex Report for April 2014

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Our monthly analysis of the social conversation among Irish consumers about brands, products and categories. Powered by Cloud90.

We track the ZIndex score for 9 categories - food, beverages, fuel, energy, transport, clothing, telecoms, insurance and property - analysing thousands of social media comments by Irish consumers every day.

Published in: Social Media, Technology, Business
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ZIndex Report for April 2014

  1. 1. April 2014 © Cloud90/Amárach Research 2014 An Amárach Research Report In partnership with Cloud90 ZIndex the emotional conversation April 2014 Report © Cloud90/Amárach Research 2014
  2. 2. April 2014 © Cloud90/Amárach Research 2014 ZIndex is the result of a unique research collaboration between Amárach & Cloud90 ZIndex equips Irish marketers and planners with real time insights into Irish consumers About ZIndex Register for weekly updates – link on last page
  3. 3. April 2014 © Cloud90/Amárach Research 2014 Z = P - NZeitgeist Consumer Index (ZIndex) = balance of positive and negative sentiment about products, services, brands, sectors, categories & competitors
  4. 4. April 2014 © Cloud90/Amárach Research 2014 ZIndex
  5. 5. April 2014 © Cloud90/Amárach Research 2014 food beverages insurance fuel clothing energy property telecoms transport ZIndex Sectors
  6. 6. April 2014 © Cloud90/Amárach Research 2014 Welcome to the April 2014 edition of ZIndex – our monthly look at the social conversation about brands and sectors The month started better than it ended for some sectors, Clothing, Insurance and Telecoms saw drops in ZIndex scores The ZIndex for Beverages continues to rise nearing positive scores, while Food and Energy both recovered slightly What’s the Buzz? The cost of goods / services across sectors having a serious impact on ZIndex scores in April, particularly in Clothing
  7. 7. April 2014 © Cloud90/Amárach Research 2014 -80.0 -60.0 -40.0 -20.0 0.0 20.0 40.0 Week2-Sept-13 Week9-Sept-13 Week16-Sept-13 Week23-Sept-13 Week30-Sept-13 Week7-Oct-13 Week14-Oct-13 Week21-Oct-13 Week28-Oct-13 Week4-Nov-13 Week11-Nov-13 Week18-Nov-13 Week25-Nov-13 Week2-Dec-13 Week9-Dec-13 Week16-Dec-13 Week23-Dec-13 Week30-Dec-13 Week6-Jan-14 Week13-Jan-14 Week20-Jan-14 Week27-Jan-14 Week3-Feb-14 Week10-Feb-14 Week17-Feb-14 Week24-Feb-14 Week3March2014 Week10March2014 Week17March2014 Week24March2014 Week7thApril2014 Week14thApril2014 Week21stapril2014 Weekly ZIndex Sept-Apr 2014
  8. 8. April 2014 © Cloud90/Amárach Research 2014 Share of Buzz Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr -14 Beverages 26% 6% 11% 8% 11% 6% 7% Clothing 5% 8% 13% 7% 6% 5% 12% Energy 7% 7% 4% 8% 13% 7% 10% Food 15% 23% 18% 20% 12% 14% 13% Fuel 12% 8% 11% 10% 8% 13% 11% Insurance 6% 10% 9% 15% 9% 7% 9% Property 5% 6% 4% 9% 6% 9% 20% Telecoms 14% 20% 17% 22% 19% 14% 14% Transport 14% 11% 11% 19% 16% 13% 12%
  9. 9. April 2014 © Cloud90/Amárach Research 2014 ZIndex: Food -46 -26 -43 -48 4 -46 -39 -50 -40 -30 -20 -10 0 10 October December February April “@BeeftroDublin first time last night, absolutely amazing, love the decor and the food was sooooooo good, great price too...” “basically just got 40 quid worth of food from dominos for half price, yes” “@Fit_Iife: Eating healthy may cost more but on average people who live off fast food spend more on food.”
  10. 10. April 2014 © Cloud90/Amárach Research 2014 ZIndex: Beverages -68 -52 -32 -82 -74 -60 -13 -100 -90 -80 -70 -60 -50 -40 -30 -20 -10 0 October November December January February March April “@JakeIsAFail: Why is 'sweet 16' a thing? 16 is the age you stop getting everything half price and you still can't get alcohol” “Just had a fag with a Bulgarian guy who enlightened me, apparently drink is 1/5 the price there + its 30+ degrees in summer. WHY AM I HERE” RT @RAI_ie: Irish craft beer and local produce supports the local community, supports employment and supports the economy
  11. 11. April 2014 © Cloud90/Amárach Research 2014 ZIndex: Clothing “@clareisainmdumb: My online 'shopping' consists of piling things into my basket, checking the price, proceeding to cry hysterically “ “So much clothes I really want to throw but cost to much ??????” “life is just a horrible cycle of falling in love with clothes, and then seeing the price tag and then realising you had no money anyway...” -41 -43 -21 -38 -48 4 -69 October December February April -80 -70 -60 -50 -40 -30 -20 -10 0 10
  12. 12. April 2014 © Cloud90/Amárach Research 2014 ZIndex: Energy -76 -49 -68 -50 -19 -74 -30 -100 -90 -80 -70 -60 -50 -40 -30 -20 -10 0 October December Febraury April “@tom_burke_47: International #Energy Agency says #wind & #solar can produce up to 30% #electricity needs at little additional cost in th…” “Positive Wind Energy Impacts to Ripple through Irish Economy, New Research Reveals” “@EasyEcoSteps: Electricity price war heats up with €50 offer to switch...”
  13. 13. April 2014 © Cloud90/Amárach Research 2014 ZIndex: Fuel -45 -36 -55 0 -72 -61 -76 -80 -70 -60 -50 -40 -30 -20 -10 0 October NovemberDecember January February March April “@Independent_ie: Russia raises gas price for Ukraine for a second time this week” “@poloconghaile: How much does petrol cost in Dubai? 33c (AED1.72) per litre, that's how much. Sheesh. #mydubai” “@LukeAxten: Only once you have a car do you realise the cost of running one. Petrol, parts, insurance etc. Leaves you broke”
  14. 14. April 2014 © Cloud90/Amárach Research 2014 ZIndex: Transport “The cheapest part of going to London will be the flights! Getting to the Airport is going to cost the most. #soawkward” “@Shane333nffc My travel parking flights hotels all go up in price. It's standard!” “Munster fans won't have a cheap weekend if they follow the team to Marseilles” -40 -31 -64 -46 -7 -41 -44 -70 -60 -50 -40 -30 -20 -10 0 October November December January February March April
  15. 15. April 2014 © Cloud90/Amárach Research 2014 ZIndex: Telecoms “Consumers Win in Cellphone Providers' Price War: Your mobile-phone bill may finally be shrinking.” “Unreal | It Won’t Cost You Extra To Use Your Mobile Phone In Europe From 2015 ” “We have more smartphones than toothbrushes. And, the selling price of your phone is dissapearing” -33 -25 -23 -3 3 -24 -33 -35 -30 -25 -20 -15 -10 -5 0 5 10 October December February April
  16. 16. April 2014 © Cloud90/Amárach Research 2014 ZIndex: Insurance -35 -79 8 2 -57 -36 -60 -100 -80 -60 -40 -20 0 20 October December February April “@IrishMirror: Government unveils plans to introduce Universal Health Insurance but fails to outline how much it will cost” “Cost worries as Universal Health Insurance gets the green light” “Bought laptop in PCworld today. Assistant offered insurance for about half purchase price. I declined & he got really pushy about it..1/2”
  17. 17. April 2014 © Cloud90/Amárach Research 2014 ZIndex: Property -17 -24 -13 18 25 -20 -19 -80 -60 -40 -20 0 20 40 October December February April “Property prices rising at the fastest pace in seven years” “So a rise in tax on savings and pension levy have fuelled the recent property price boom? If communism only worked...” “Irish Property prices down in March a dead cat bounce reality takes effect”
  18. 18. April 2014 © Cloud90/Amárach Research 2014 Talk to Cloud90 about your social media monitoring needs in 2014 Talk to Amárach about your social media strategy and research in 2014 Real Time Help Register for free updates – link on next page
  19. 19. April 2014 © Cloud90/Amárach Research 2014 cloud90.ie/cloud90-blog/zeitgeist

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