June 2014 © Cloud90/Amárach Research 2014
An Amárach Research Report
In partnership with Cloud90
ZIndex
the emotional conv...
June 2014 © Cloud90/Amárach Research 2014
ZIndex is the result of a unique research
collaboration between Amárach & Cloud9...
June 2014 © Cloud90/Amárach Research 2014
Z = P - NZeitgeist Consumer Index (ZIndex) =
balance of positive and negative se...
June 2014 © Cloud90/Amárach Research 2014
ZIndex
June 2014 © Cloud90/Amárach Research 2014
food
beverages
insurance
fuel
clothing energy
property
telecoms
transport
ZIndex...
June 2014 © Cloud90/Amárach Research 2014
Welcome to the June 2014 edition of ZIndex – our monthly
look at the social conv...
June 2014 © Cloud90/Amárach Research 2014
-80.0
-60.0
-40.0
-20.0
0.0
20.0
40.0
Week2-Sept-13
Week9-Sept-13
Week16-Sept-13...
June 2014 © Cloud90/Amárach Research 2014
Share of
Buzz Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr -14 May-14June-14
Be...
June 2014 © Cloud90/Amárach Research 2014
ZIndex: Food
-46
-26
-43
-48
4
-46
-39
-16
-6
-50
-40
-30
-20
-10
0
10
Oct Nov D...
June 2014 © Cloud90/Amárach Research 2014
ZIndex: Beverages
-68
-52
-32
-82
-74
-60
-13
23
-87
-100
-80
-60
-40
-20
0
20
4...
June 2014 © Cloud90/Amárach Research 2014
ZIndex: Clothing
-41
-43
-21
-38
-48
4
-69
-3
-6
-70
-60
-50
-40
-30
-20
-10
0
1...
June 2014 © Cloud90/Amárach Research 2014
ZIndex: Energy
-76
-49
-68
-50
-19
-74
-30
-13
-61
-80
-70
-60
-50
-40
-30
-20
-...
June 2014 © Cloud90/Amárach Research 2014
ZIndex: Fuel
-45
-36
-55
0
-72
-61
-76
-57
-62
-80
-70
-60
-50
-40
-30
-20
-10
0...
June 2014 © Cloud90/Amárach Research 2014
ZIndex: Transport “What is the incentive to use
public transport when it's
proba...
June 2014 © Cloud90/Amárach Research 2014
ZIndex: Telecoms “Ireland's digital economy could be
worth €22 billion by 2020”
...
June 2014 © Cloud90/Amárach Research 2014
ZIndex: Insurance
-35
-79
8
2
-57
-36
-60
-43
-40
-100
-80
-60
-40
-20
0
20
Oct ...
June 2014 © Cloud90/Amárach Research 2014
-17
-24
-13
18
25
-20 -19 -20
-68
-80
-60
-40
-20
0
20
40
Oct Dec Feb Apr June
Z...
June 2014 © Cloud90/Amárach Research 2014
Talk to Cloud90 about your social media
monitoring needs in 2014
Talk to Amárach...
June 2014 © Cloud90/Amárach Research 2014
cloud90.ie/cloud90-blog/zeitgeist
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ZIndex Report for June 2014

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Our monthly analysis of the social conversation among Irish consumers about brands, products and categories. Powered by Cloud90.

We track the ZIndex score for 9 categories - food, beverages, fuel, energy, transport, clothing, telecoms, insurance and property - analysing thousands of social media comments by Irish consumers every day.

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ZIndex Report for June 2014

  1. 1. June 2014 © Cloud90/Amárach Research 2014 An Amárach Research Report In partnership with Cloud90 ZIndex the emotional conversation June 2014 Report © Cloud90/Amárach Research 2014
  2. 2. June 2014 © Cloud90/Amárach Research 2014 ZIndex is the result of a unique research collaboration between Amárach & Cloud90 ZIndex equips Irish marketers and planners with real time insights into Irish consumers About ZIndex Register for weekly updates – link on last page
  3. 3. June 2014 © Cloud90/Amárach Research 2014 Z = P - NZeitgeist Consumer Index (ZIndex) = balance of positive and negative sentiment about products, services, brands, sectors, categories & competitors
  4. 4. June 2014 © Cloud90/Amárach Research 2014 ZIndex
  5. 5. June 2014 © Cloud90/Amárach Research 2014 food beverages insurance fuel clothing energy property telecoms transport ZIndex Sectors
  6. 6. June 2014 © Cloud90/Amárach Research 2014 Welcome to the June 2014 edition of ZIndex – our monthly look at the social conversation about brands and sectors The month started better than it ended for some sectors, Food, Insurance and Telecoms saw drops in ZIndex scores The ZIndex for Beverages plummeted in June after media picked up on pricing comparisons with other European countries What’s the Buzz? The cost of goods / services across sectors having a serious impact on ZIndex scores in June, particularly in Clothing
  7. 7. June 2014 © Cloud90/Amárach Research 2014 -80.0 -60.0 -40.0 -20.0 0.0 20.0 40.0 Week2-Sept-13 Week9-Sept-13 Week16-Sept-13 Week23-Sept-13 Week30-Sept-13 Week7-Oct-13 Week14-Oct-13 Week21-Oct-13 Week28-Oct-13 Week4-Nov-13 Week11-Nov-13 Week18-Nov-13 Week25-Nov-13 Week2-Dec-13 Week9-Dec-13 Week16-Dec-13 Week23-Dec-13 Week30-Dec-13 Week6-Jan-14 Week13-Jan-14 Week20-Jan-14 Week27-Jan-14 Week3-Feb-14 Week10-Feb-14 Week17-Feb-14 Week24-Feb-14 Week3March2014 Week10March2014 Week17March2014 Week24March2014 Week7thApril2014 Week14thApril2014 Week21stapril2014 Week5thMay2014 Week12thMay2014 Week19thMay2014 Week2ndJune2014 Week9thJune2014 Week16thJune2014 Week23rdJune2014 Weekly ZIndex Sept-June 2014
  8. 8. June 2014 © Cloud90/Amárach Research 2014 Share of Buzz Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr -14 May-14June-14 Beverages 26% 6% 11% 8% 11% 6% 7% 5% 2% Clothing 5% 8% 13% 7% 6% 5% 12% 8% 1% Energy 7% 7% 4% 8% 13% 7% 10% 3% 2% Food 15% 23% 18% 20% 12% 14% 13% 10% 2% Fuel 12% 8% 11% 10% 8% 13% 11% 7% 2% Insurance 6% 10% 9% 15% 9% 7% 9% 4% 2% Property 5% 6% 4% 9% 6% 9% 20% 16% 2% Telecoms 14% 20% 17% 22% 19% 14% 14% 11% 2% Transport 14% 11% 11% 19% 16% 13% 12% 9% 2%
  9. 9. June 2014 © Cloud90/Amárach Research 2014 ZIndex: Food -46 -26 -43 -48 4 -46 -39 -16 -6 -50 -40 -30 -20 -10 0 10 Oct Nov Dec Jan Feb Mar Apr May June “Price of potatoes drops 26.9%. But overall food prices drop 1.9% over past year” “Want to really appreciate your food? Just pay more for it (it's the price-value #heuristic, people)” “The items in my checkout randomly reduced in price by 5 euros.”
  10. 10. June 2014 © Cloud90/Amárach Research 2014 ZIndex: Beverages -68 -52 -32 -82 -74 -60 -13 23 -87 -100 -80 -60 -40 -20 0 20 40 Oct Nov Dec Jan Feb Mar Apr May June “The #price of #alcohol in #Ireland is 78% higher than any other #country in the EU! “ “We are on with @radiomidwest this morning to talk about the way that taxes are driving the price of alcohol in Ireland.” “Still can't get over how dear my holiday was, didn't even drink and it cost that much imagine if we did drink.”
  11. 11. June 2014 © Cloud90/Amárach Research 2014 ZIndex: Clothing -41 -43 -21 -38 -48 4 -69 -3 -6 -70 -60 -50 -40 -30 -20 -10 0 10 Oct Nov Dec Jan Feb Mar Apr May June “When you see the clothes you really like, but then you see the price tag.” “I'm sick of paying full price for clothes! Need to get a new student card prompto!” “Just paid €45 for a pair of jeans, price of simple clothing is a joke these days.”
  12. 12. June 2014 © Cloud90/Amárach Research 2014 ZIndex: Energy -76 -49 -68 -50 -19 -74 -30 -13 -61 -80 -70 -60 -50 -40 -30 -20 -10 0 Oct Nov Dec Jan Feb Mar Apr May June “Irish electricity prices are 5th highest in Europe and twice the cost of what Americans pay” “The rising cost of electricity and 50% increase in the PSO Levy will cost real jobs the IDA and others need to speak up” “Byrne asks electricity consumers to email Energy Regulator to object to proposed price rise”
  13. 13. June 2014 © Cloud90/Amárach Research 2014 ZIndex: Fuel -45 -36 -55 0 -72 -61 -76 -57 -62 -80 -70 -60 -50 -40 -30 -20 -10 0 Oct Nov Dec Jan Feb Mar Apr May June "The price of fuel drives farmer decision making now. 10 years ago fuel was not a big issue“ “I'm sick of the price of fuel going up and no petrol stations in the city. The Government needs to fix this. How do they expect me to drive?” “Under corrupt deal with Mossad agents, Egypt sold gas to Israel for one eight of world price”
  14. 14. June 2014 © Cloud90/Amárach Research 2014 ZIndex: Transport “What is the incentive to use public transport when it's probably 60% the price to drive, even factoring in insurance, VED & maintenance?” “This taxi is gonna cost so much :( ugh hate late flights :I” “Only 9% of Irish survey respondents very satisfied with price of public transport” -40 -31 -64 -46 -7 -41 -44 -50 -54 -70 -60 -50 -40 -30 -20 -10 0 Oct Nov Dec Jan Feb Mar Apr May June
  15. 15. June 2014 © Cloud90/Amárach Research 2014 ZIndex: Telecoms “Ireland's digital economy could be worth €22 billion by 2020” “Bonjour to using your phone abroad at no extra cost in 5 new Feel At Home destinations from July 1st including France” “The last two months my phone bill has been the price it's meant to be and I finally feel I'm starting to win at life”-33 -25 -23 -3 3 -24 -33 -14 -8 -35 -30 -25 -20 -15 -10 -5 0 5 10 Oct Nov Dec Jan Feb Mar Apr May June
  16. 16. June 2014 © Cloud90/Amárach Research 2014 ZIndex: Insurance -35 -79 8 2 -57 -36 -60 -43 -40 -100 -80 -60 -40 -20 0 20 Oct Nov Dec Jan Feb Mar Apr May June “Buying a gym membership? Most times, your health insurance company will completely reimburse the cost for you.” “Hey look a group of men whose leg insurance cost more than my house running around with a ball pretending to get hurt, GOAL!!!” “Have to renew my insurance tomorrow and the price between this year and last year has dropped €1700”
  17. 17. June 2014 © Cloud90/Amárach Research 2014 -17 -24 -13 18 25 -20 -19 -20 -68 -80 -60 -40 -20 0 20 40 Oct Dec Feb Apr June ZIndex: Property “Irish economy - House price inflation moves into double-digit territory” “Government doing absolutely nothing to curb rapid house price increases in Dublin. Another unchecked property bubble rapidly takes shape!” “Property price rises described as 'very clear evidence' of housing crisis”
  18. 18. June 2014 © Cloud90/Amárach Research 2014 Talk to Cloud90 about your social media monitoring needs in 2014 Talk to Amárach about your social media strategy and research in 2014 Real Time Help Register for free updates – link on next page
  19. 19. June 2014 © Cloud90/Amárach Research 2014 cloud90.ie/cloud90-blog/zeitgeist

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