ZIndex Report for November 2013

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Our monthly analysis of the social conversation among Irish consumers about brands, products and categories. Powered by Cloud90.

We track the ZIndex score for 9 categories - food, beverages, fuel, energy, transport, clothing, telecoms, insurance and property - analysing thousands of social media comments by Irish consumers every day.

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ZIndex Report for November 2013

  1. 1. ZIndex: November 2013 the emotional conversation An Amárach Research Report In partnership with Cloud90 December 2013 © Cloud90/Amárach Research 2013
  2. 2. What’s the Buzz? Welcome to the November edition of ZIndex – our monthly look at the social conversation around brands and sectors In November we became a nation of foodies: not only did it make up a quarter of the comments, our ZIndex for Food turned less negative The ZIndex for Beverages, Energy, Fuel, Transport & Telecoms all turned more positive in November However, the ZIndex for Insurance plunged to its lowest level so far, while the ZIndex for Property weakened December 2013 © Cloud90/Amárach Research 2013
  3. 3. About ZIndex Turning social media into marketing insight Linking online opinion to offline spending Identifying turning points & opportunities Zeitgeist: the emotional conversation December 2013 © Cloud90/Amárach Research 2013
  4. 4. ZIndex December 2013 © Cloud90/Amárach Research 2013
  5. 5. Z=P-N Zeitgeist Consumer Index (ZIndex) = balance of positive and negative sentiment about products, services, brands, sectors, categories & competitors December 2013 © Cloud90/Amárach Research 2013
  6. 6. 0.0 -20.0 December 2013 Week 29-July-13 Week 22-July-13 Week 15-July-13 Week 25-Nov-13 Week 18-Nov-13 Week 11-Nov-13 Week 4-Nov-13 Week 28-Oct-13 Week 21-Oct-13 20.0 Week 14-Oct-13 40.0 Week 7 -Oct-13 Week 30 -Sept-13 Week 23-Sept-13 Week 16-Sept-13 Week 9-Sept-13 Week 2-Sept-13 Week 26-August-13 Week 19-August-13 Week 12-August-13 Week 5-August-13 -40.0 Week 8-July-13 Week 1-July-13 60.0 Weekly ZIndex July-Nov 2013 -60.0 -80.0 -100.0 © Cloud90/Amárach Research 2013
  7. 7. food beverages clothing December 2013 insurance property fuel telecoms energy transport © Cloud90/Amárach Research 2013
  8. 8. Share of Buzz Beverages Clothing Energy Food Fuel Insurance Property Telecoms Transport December 2013 Jul-13 13% 11% 4% 14% 9% 9% 3% 15% 22% Aug-13 10% 10% 4% 13% 14% 9% 11% 17% 12% Sep-13 11% 9% 7% 14% 12% 4% 8% 21% 14% Oct-13 26% 5% 7% 15% 12% 6% 5% 14% 11% Nov-13 6% 8% 7% 23% 8% 10% 6% 20% 11% © Cloud90/Amárach Research 2013
  9. 9. “40% off Dominoes, so much food, so little cost” 0 -5 -9 -10 -15 ZIndex: Food -20 -25 -30 -26 -30 -35 -40 -41 -45 -46 -50 July August December 2013 September October November “My favourite part about staying in the RadissonBlu hotel is quality sleep, great price, excellent food & Service” “Uglyducklingdub seriously the best food at the best price in Dublin City Centre! The two lads who own are a bit of craic!” © Cloud90/Amárach Research 2013
  10. 10. 0 -10 -20 ZIndex: Beverages -30 -40 -50 -52 -58 -60 -70 -67 “Lidl Riesling with the bird on the label is really yummy especially if you usually drink Marlborough Sauv Blanc like me. Half the price” -68 -76 -80 -90 -100 July August December 2013 September October November “Absolutely Heartbroken, They’re putting the price of drink up in the offy’s” © Cloud90/Amárach Research 2013
  11. 11. 0 “All clothes on the internet have gone up in price for Christmas” -10 -20 -30 -40 -37 -38 -41 -50 -43 -50 “@Officeshoes Thanks for the tipoff, got 2 pairs of vans today ½ price Xmas shopping for nieces done” -60 -70 ZIndex: Clothing “Found a pair on hooligan clothing, hefty delivery price” -80 July August December 2013 September October November © Cloud90/Amárach Research 2013
  12. 12. 0 “Lights left on again, my electricity bill will cost me a small fortune” -10 ZIndex: Energy -20 -30 -40 -50 -49 -53 -60 -64 -70 -76 -80 “Ireland 2nd most expensive base price for electricity to consumers” -90 -100 -100 July August December 2013 September October November © Cloud90/Amárach Research 2013
  13. 13. 0 -10 ZIndex: Fuel -20 -30 -36 “@GillenFuels Why is the price of fuel so expensive in the republic compared to the north...i'm in killea &so fecked off having to lug drums” -40 -45 -45 -50 “WOW! @ClonmelChamber the first in the country to offer price reductions on fuel and energy for their members” -50 -60 -70 -74 -80 July August December 2013 September October November © Cloud90/Amárach Research 2013
  14. 14. 0 -10 ZIndex: Transport -20 -30 -31 -40 “F*** everyone who gives out about Ryanair their always on time quick moving and flights a third of the price !” -40 -48 -50 -55 -60 -70 -68 -80 July August December 2013 September October “Dear @Ryanair, your insane price hike on Christmas flights since last week means I now have no money to live off. Yayy thanks” November “Flights home for Christmas just cost me an arm and a leg” © Cloud90/Amárach Research 2013
  15. 15. 0 -5 -10 -20 -25 “@Meteor_Mobile ye are are the worst service in the world I went on the internet for 5 minutes and it cost me 16 euro. Fools” -30 -33 -33 -40 -48 -50 ZIndex: Telecoms -60 July August December 2013 September October “I really wish that instead of ‘priority moments’, O2 would actually price match competitors for phone handsets. Is that not a priority?” November © Cloud90/Amárach Research 2013
  16. 16. 0 “The car insurance ads on tv drive me mad, they're all price based on a 1 litre car, who wants to drive a f***** 1 litre!” -9 -10 -20 -30 -35 -35 -40 -50 -50 -60 -70 ZIndex: Insurance -79 -80 “Handy tips for driving down the cost of car insurance from @CWeston_Indo talking to @cooper_m http://t.co/UGSwCuBRQt” -90 July August December 2013 September October November © Cloud90/Amárach Research 2013
  17. 17. ZIndex: Property “Prediction: government will do little or nothing to take heat out of property price increases because it's good for bank balance sheets.” 40 31 20 0 -17 -20 -24 -33 -40 “81 shares/hr: Dublin property prices up 15 per cent as rest of country shows some positive signs http://t.co/9ZtQeU5cU8” -60 -67 -80 July August December 2013 September October November “A mistake in the property tax legislation will cost the government €3m http://t.co/l1P9WO2n3M” © Cloud90/Amárach Research 2013
  18. 18. Weekly and monthly updates New sectors and categories – and countries Data fusion to identify turning points & opportunities for marketers December 2013 © Cloud90/Amárach Research 2013
  19. 19. cloud90.ie/cloud90-blog/zeitgeist December 2013 © Cloud90/Amárach Research 2013

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