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Success



@ManuKumar)from)@K9Ventures)at)#MH2012
The Myth of
       Overnight
          Success



2                   @ManuKumar)from)@K9Ventures)at)#MH2012
“Oh, that guy / company just got lucky”




3                                @ManuKumar)from)@K9Ventures)at)#MH2012
“Oh, that guy / company just got lucky”




3                                @ManuKumar)from)@K9Ventures)at)#MH2012
Success leads to the creation of
    a revisionist history.




4                             @ManuKumar)from)@K9Ventures)at)#MH2012
Success leads to the creation of
    a revisionist history.



    Founders



4                             @ManuKumar)from)@K9Ventures)at)#MH2012
Success leads to the creation of
    a revisionist history.



    Founders                  Press



4                             @ManuKumar)from)@K9Ventures)at)#MH2012
Reality
      is Different



5            @ManuKumar)from)@K9Ventures)at)#MH2012
6   @ManuKumar)from)@K9Ventures)at)#MH2012
6   @ManuKumar)from)@K9Ventures)at)#MH2012
Even GREAT companies have had NEAR-DEATH
    experiences.


     “Jack, what does it take to have a great company?” And he said, “It takes major setbacks
     and overcoming those.”
     I hesitated for a minute, and I said, “Well, we did that in ’93 and then we did it again in ’97
     with the Asian financial crisis.” And he said, “No, John. I mean a near-death experience.” I
     didn’t understand exactly what he meant.
     Then, in 2001, we had a near-death experience. We went from the most valuable company
     in the world to a company where they questioned the leadership. And in 2003, he called
     me up and said, “John, you now have a great company.” I said, “Jack, it doesn’t feel like it.”
     But he was right.


     From: http://www.nytimes.com/2009/08/02/business/02corner.html



7                                                                              @ManuKumar)from)@K9Ventures)at)#MH2012
“Timing, perseverance, and ten
    years of trying will eventually
    make you look like an overnight
    success.”

         @Biz Stone, Twitter
         http://www.bizstone.com/2010/09/timing-lessons.html




8                                      @ManuKumar)from)@K9Ventures)at)#MH2012
9   @ManuKumar)from)@K9Ventures)at)#MH2012
9   @ManuKumar)from)@K9Ventures)at)#MH2012
10,000-Hour Rule



     “the key to success in any
     field is, to a large extent,
     a matter of practicing
     for a total of around
     10,000 hours.”




10                 @ManuKumar)from)@K9Ventures)at)#MH2012
Delayed Gratification:
     Stanford Marshmallow Experiment


         “how long each child
         resisted the temptation of
         eating the marshmallow,
         and whether or not doing
         so was correlated with
         future success”


              http://en.wikipedia.org/wiki/
           Stanford_marshmallow_experiment




11                      @ManuKumar)from)@K9Ventures)at)#MH2012
What works?



12             @ManuKumar)from)@K9Ventures)at)#MH2012
Spiral Model
     Proposed by Barry Boehm in 1986


                     ANALYZE
                     DESIGN
                      BUILD
                      TEST

                   and REPEAT.


     http://en.wikipedia.org/wiki/Spiral_model




13                    @ManuKumar)from)@K9Ventures)at)#MH2012
Analyze:
                Problem
                User
                Business
                Product




14                         @ManuKumar)from)@K9Ventures)at)#MH2012
Design
1de·sign   verb di-ˈzīn

Definition of DESIGN

transitive verb

1 : to create, fashion, execute, or construct according to plan
  : devise, contrive
Design
1de·sign   verb di-ˈzīn

Definition of DESIGN

transitive verb

1 : to create, fashion, execute, or construct according to plan
  : devise, contrive



2 a : to conceive and plan out in the mind <he designed the perfect crime>
  b : to have as a purpose : intend <she designed to excel in her studies>
  c : to devise for a specific function or end <a book designed primarily as a
college textbook>

3 archaic : to indicate with a distinctive mark, sign, or name

4 a : to make a drawing, pattern, or sketch of
  b : to draw the plans for <design a building>
Design:
               Anything that has been
               thought about, or
               considered, has been
               DESIGNed.




16                               @ManuKumar)from)@K9Ventures)at)#MH2012
Design:
               Visual
               Product
               Interaction / Experience
               Concept / Idea
               Team / Culture
               Revenue Model




17                             @ManuKumar)from)@K9Ventures)at)#MH2012
Build:
              Scope
              Timeline




18                       @ManuKumar)from)@K9Ventures)at)#MH2012
TEST:
             Does it work?
             Why? Why not?
             What can be improved?

             & back to ANALYSIS.




19                            @ManuKumar)from)@K9Ventures)at)#MH2012
BABY STEPS:
            ANALYZE
            DESIGN
            BUILD
            TEST

            & Repeat



20                     @ManuKumar)from)@K9Ventures)at)#MH2012
The Definition of Entrepreneurship:
          “Insane perseverance in the
          face of complete resistance”


              As learnt from Prof. Jack Thorne
              Blog post: http://k9.vc/k9perseverence




21                                  @ManuKumar)from)@K9Ventures)at)#MH2012
@ManuKumar

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Success mobile health 2012 - launch and iterate in baby steps 1024x768

  • 2. The Myth of Overnight Success 2 @ManuKumar)from)@K9Ventures)at)#MH2012
  • 3. “Oh, that guy / company just got lucky” 3 @ManuKumar)from)@K9Ventures)at)#MH2012
  • 4. “Oh, that guy / company just got lucky” 3 @ManuKumar)from)@K9Ventures)at)#MH2012
  • 5. Success leads to the creation of a revisionist history. 4 @ManuKumar)from)@K9Ventures)at)#MH2012
  • 6. Success leads to the creation of a revisionist history. Founders 4 @ManuKumar)from)@K9Ventures)at)#MH2012
  • 7. Success leads to the creation of a revisionist history. Founders Press 4 @ManuKumar)from)@K9Ventures)at)#MH2012
  • 8. Reality is Different 5 @ManuKumar)from)@K9Ventures)at)#MH2012
  • 9. 6 @ManuKumar)from)@K9Ventures)at)#MH2012
  • 10. 6 @ManuKumar)from)@K9Ventures)at)#MH2012
  • 11. Even GREAT companies have had NEAR-DEATH experiences. “Jack, what does it take to have a great company?” And he said, “It takes major setbacks and overcoming those.” I hesitated for a minute, and I said, “Well, we did that in ’93 and then we did it again in ’97 with the Asian financial crisis.” And he said, “No, John. I mean a near-death experience.” I didn’t understand exactly what he meant. Then, in 2001, we had a near-death experience. We went from the most valuable company in the world to a company where they questioned the leadership. And in 2003, he called me up and said, “John, you now have a great company.” I said, “Jack, it doesn’t feel like it.” But he was right. From: http://www.nytimes.com/2009/08/02/business/02corner.html 7 @ManuKumar)from)@K9Ventures)at)#MH2012
  • 12. “Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.” @Biz Stone, Twitter http://www.bizstone.com/2010/09/timing-lessons.html 8 @ManuKumar)from)@K9Ventures)at)#MH2012
  • 13. 9 @ManuKumar)from)@K9Ventures)at)#MH2012
  • 14. 9 @ManuKumar)from)@K9Ventures)at)#MH2012
  • 15. 10,000-Hour Rule “the key to success in any field is, to a large extent, a matter of practicing for a total of around 10,000 hours.” 10 @ManuKumar)from)@K9Ventures)at)#MH2012
  • 16. Delayed Gratification: Stanford Marshmallow Experiment “how long each child resisted the temptation of eating the marshmallow, and whether or not doing so was correlated with future success” http://en.wikipedia.org/wiki/ Stanford_marshmallow_experiment 11 @ManuKumar)from)@K9Ventures)at)#MH2012
  • 17. What works? 12 @ManuKumar)from)@K9Ventures)at)#MH2012
  • 18. Spiral Model Proposed by Barry Boehm in 1986 ANALYZE DESIGN BUILD TEST and REPEAT. http://en.wikipedia.org/wiki/Spiral_model 13 @ManuKumar)from)@K9Ventures)at)#MH2012
  • 19. Analyze: Problem User Business Product 14 @ManuKumar)from)@K9Ventures)at)#MH2012
  • 20. Design 1de·sign verb di-ˈzīn Definition of DESIGN transitive verb 1 : to create, fashion, execute, or construct according to plan : devise, contrive
  • 21. Design 1de·sign verb di-ˈzīn Definition of DESIGN transitive verb 1 : to create, fashion, execute, or construct according to plan : devise, contrive 2 a : to conceive and plan out in the mind <he designed the perfect crime> b : to have as a purpose : intend <she designed to excel in her studies> c : to devise for a specific function or end <a book designed primarily as a college textbook> 3 archaic : to indicate with a distinctive mark, sign, or name 4 a : to make a drawing, pattern, or sketch of b : to draw the plans for <design a building>
  • 22. Design: Anything that has been thought about, or considered, has been DESIGNed. 16 @ManuKumar)from)@K9Ventures)at)#MH2012
  • 23. Design: Visual Product Interaction / Experience Concept / Idea Team / Culture Revenue Model 17 @ManuKumar)from)@K9Ventures)at)#MH2012
  • 24. Build: Scope Timeline 18 @ManuKumar)from)@K9Ventures)at)#MH2012
  • 25. TEST: Does it work? Why? Why not? What can be improved? & back to ANALYSIS. 19 @ManuKumar)from)@K9Ventures)at)#MH2012
  • 26. BABY STEPS: ANALYZE DESIGN BUILD TEST & Repeat 20 @ManuKumar)from)@K9Ventures)at)#MH2012
  • 27. The Definition of Entrepreneurship: “Insane perseverance in the face of complete resistance” As learnt from Prof. Jack Thorne Blog post: http://k9.vc/k9perseverence 21 @ManuKumar)from)@K9Ventures)at)#MH2012