The document proposes a mobile app called Zenity that uses gamification and social support to encourage healthy behaviors. It has three levels of engagement - beneficial, fun, and personalized. Users can join small social teams and communities compete through anonymous reporting. The app aims to empower healthcare providers by enabling customizable health studies. It collects useful wellness data through check-ins and delivers new challenges and recommendations based on multiple data sources. This advanced data could help track trends and create public health campaigns.

1. Zenity
“Building Healthy Communities”
Submission for RWJF Games to Generate Data Challenge

2. Three Levels of Engagement
• Beneficial - to wellness of individual users
• Fun – drives goal achievement using gamification concepts
User Focused •
•
Personalized – tailors challenges to user’s current level
Encouraging – using latest concepts from positive psychology
• Simple - Easy to use, quick, and non-intrusive
Social • Belonging - Users can build small 3-9 member teams by
inviting friends and family to join. Small teams are shown to
Support discourage defecting.
• Positive -Teams encourage members through guided positive
Teams reinforcement
• Competition - Communities compete with each other through
Community anonymous reporting of scores and achievements
• Rewards - Community level rewards for top scores and best
trends
Competition • Data – Makes use of existing RWJF data and drives
cusomizable insight to benefit all users and communities

3. Application Core Concepts
Encourage
Engage Users community
by providing a wide wellness
useful, positive, through
motivating App competition
and rewards
Empower Health
Care Providers
by enabling
customizable
health studies

4. Application Concept
WELCOME SCREEN CHECKING IN
Friendly, Check-in
encouraging allows
“Agent” collection of
useful
Visible , wellness data
wearable based on
rewards user goals
and
Progress Healthcare
metrics Provider
Data
Capaigns

5. Application Concept
SOCIAL ENCOURAGEMENT PROGRESS
Individual
progress
based on
“Agent” user
suggests challenges
positive
feedback to View social
delivered to feedback
other users from friends
within social
circle
Monitor
community
competitions

6. Data Collection and Use
• User Challenges are Dynamic based on:
• User profile and health goals (s/a weight loss,
User Current
diabetes control, etc) HCP
Profile &
• Campaigns initiated by Health Care Providers Campaign
Goals
• Monitor community health trends
• Probe into emerging trends
• Ex: Spread of flu symptoms
Check-in
questionnaire
• “Check In’s” collect data
• Algorithmically pick check in questions
• Unobtrusive to the user (3-4 questions) RWJF Other
Data Data
• Automatic collection of geoloc, date/time, etc
• Delivery of new challenges and New user
recommendations “challenges” and
• Based on RWJF and other data sources recommendations

7. Advanced Data for Public Health
• Track trends by location
• Chronic disease warning signs
• pre-diabetes
• heart disease
• obesity
• Weight and BMI
• Drug and alcohol use
• Fitness
• Creation of “Campaigns” for tailored research
• Customized survey questions allows health care researchers to
customize the data collected and create campaigns targeted to
answer specific questions
• Dashboard style web portal for analyzing data

8. Web Portal Concept
Data Campaigns Collected Data Easily
Initiated through Web Viewable Through
Portal Dashboard Views

9. About Us
• Zenity Health
• Founded in 2012
• Extension of Successful Product Development Business
• Founder: Dennis Merrill
• Bachelor Science Electrical Engineering
• Masters in Business Administration
• University of Wisconsin
• Massachusetts Institute of Technology (MIT)
• 16 Years of Product Development Experience
• > 15 combined Hardware/Software Products to Market
• Android / iOS / Full Stack Website Development
• Growing team of 3 rock star developers
• Passionate about pushing mHealth “Forward”