1. ZARA in Vending Machines
After the Realization
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Increase of the profits.
More brands started using the Vending Machine marketing idea.
Entered into other target group.
Increase of the awareness of the brand.
Increase of the Profits
• It was almost a sure result as ZARA is a well known brand.
• It was the easiest and fastest solution of moments of desperation, when nothing was
available (the main inspiration-idea behind).
More brands started using the Vending Machine Marketing Idea
• After seeing that is marketing idea that works, more and more brands have started
adopting this idea.
• In that way ZARA takes more visibility.
Entered into other Target Group
• Is the business people's option after work.
• Wealthy people might have never tried ZARA, but in the evening they need something
(e.g new pair of heels because her Jimmy Choo ones are destroyed).
Increase of the Awareness of the Brand
• Seeing ZARA in every corner will make it more recognisable.
• People will talk about ZARA and will make it an interesting brand to search about.