This presentation explains the process I followed. It's a quick read. I look to forward to hearing what you think. /Bart

1. Word mark for the
Zero Aggression Project
Because the organization is: An identifying mark ought
• Anti-euphemism to reflect this vision of the
• Anti-coercion organization.
• Anti-state
• Anti-statism
• Anti-partisan
• Anti-politician
• Pro-government

2. The prohibited sign is a highly recognized icon, and illustrates the
organization’s emphasis on being anti.
Additionally, another possibility is a sign residing within the
name of the organization itself.

3. 0
There are a number of typographic variations of the numeral
zero. Shown above is one of them. In some typefaces, a slash
has been added to differentiate the zero from the letter ‘o’. The
diagonal slash brings to mind the prohibited sign.

4. An idea is only as effective as how well it can be executed. In this
case, I felt the symbol ought to be more timeless, with classic
styling to appeal to the broadest audience, and simplicity for
reproducibility.
Eventually, a solution evolves to include elements of the
numeral, the prohibited sign, and the organization’s initial.

5. Including the initial aids in mental recall of the organization’s
name.
There should also be a solution with the name included. The
letters of the name should be designed to match the boldness of
the organization’s communication style.

6. The letters have been custom designed. A font can be developed
from this design, which can help the organization to have a
strong and unique brand.

7. A possibility for the current website.