The document outlines a communications plan to rebrand NYK Logistics and Yusen Air and Sea Service Group as Yusen Logistics. The plan includes launching a new corporate identity with a logo representing the company's global logistics services. Events, advertising, collateral materials, and outdoor displays are proposed to promote awareness and communicate the merger to integrate operations under the new Yusen Logistics brand.

1. The Launch of a Truly Global Logistics Provider
A Corporate Re-branding Strategy by
Copyright © 2011 SideFX / Jay Abeyratne

2. To effectively communicate and create top of mind
awareness of the new corporate merger between
Our Brief NYK Logistics and Yusen Air and Sea Service Group,
integrating all operations globally under Yusen Logistics.
Copyright © 2011 SideFX / Jay Abeyratne

3. The Communications Platform
The Big Idea
Yusen Logistics - a truly global logistics provider
with world-class scope and service quality
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4. New Corporate Identity
The new logo expresses a soaring and vibrant feeling towards tomorrow and a
sense of flight shared by the Group, which provides services on land, sea and air.
The black sumi color is an image representing the vast Earth and the color of the
wing gradually changes from sky blue at its roots to the deep ocean blue of the
boundless ocean at its tip. The Company believes this appropriately expresses the
logistics service and the spread of the business of the new integrated company,
Yusen Logistics, as an integrated logistics provider.
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5. Corporate Collateral / Gifts
Miniature Cargo Trucks
Pens
Note Paper Holders
Letterheads / Business Cards
Caps
Mugs Umbrellas
T-shirts
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6. The Event
Launch of Yusen Logistics
The mechanics
•Evening is best but can happen in the morning if your requirement is a
morning function.
•It doesn’t really matter whether you want to have cocktails, a brunch or
just snacks. Just give us the people and we’ll make it memorable.
•You could make it a low-cost, informal activity and invite
many people as possible.
•Venue can be a small but with great ambience.
•A unique launch concept could be executed to a budget which is as low as
Rs.500,000 in its basic form. We could bring in add-ons depending on your
budget. Entertainment and food too could be prepared to suit your budget
as the location offers us flexibility through creativity.
• A thoughtful gift will add the icing and can be worked to your specifics.
We’d maximize your return on investment through
media publicity for the brand.
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7. The Event Backdrop and Ambience
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8. The table setting and Ambience
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9. ATL – Print Ad Campaign
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15. BTL – Hoardings, Banners, Pennants
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16. Hoarding
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17. Banner
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18. Pennant
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19. Pennant
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20. Let’s do it!
We believe in a constant relationship where the client
and agency work as one team, working in unison with
the same kind of passion that should drive the band to
greater heights. So let’s do it!
Copyright © 2011 SideFX / Jay Abeyratne