A Brand Launch Strategy for an Experimental Marketing Agency

1. More
Brand Fans.
More Fun.
Copyright © 2011 SideFX / Jay Abeyratne
Get Connected to LIME
Corporate Launch Strategy for LIME –
An Experimental Marketing Agency
We are a Live / Interactive brand experience agency that creates sensory experiences to strengthen
relationships between brands and consumers, while helping our clients become “The most” talked-about
experience brands. Simply add us to your brand and feel the difference.
The 5 Fundamentals of LIME
1. Deliver on Brand promise via experiences
2. Create People's Brands “Brand2everyone”
3. Project authenticity and the 3R's – Real, Relevant, Right
4. Invite and engage participation
5. Invent new Brand experiences

2. More
Brand Fans.
More Fun.
Copyright © 2011 SideFX / Jay Abeyratne
Here’s How it all Works - The 5E Model Get Connected to LIME

3. More
Brand Fans.
More Fun.
Copyright © 2011 SideFX / Jay Abeyratne
The Ambient Launch of LIME Get Connected to LIME
A strategic activation campaign by displaying
LIME brand visibility in all Cargills and Keells
supermarkets in Colombo and suburbs, inviting
Sri Lankans to get connected with us by visiting our
Facebook page and becoming our fans.

4. More
Brand Fans.
More Fun.
Copyright © 2011 SideFX / Jay Abeyratne
Get Connected to LIME
LIME on Facebook
and Twitter

5. More
Brand Fans.
More Fun.
Copyright © 2011 SideFX / Jay Abeyratne
Get Connected to LIME
ACTION
Tell us what you want to achieve. Whether it's a successful
1 product launch, re-launch, increase brand awareness, move into a
new market, drive sales or just a good old fashion party.
Our approach 2 Give us a budget
on Experimental 3 Let us develop a plan for you to fall in love with
Marketing 4 Fall in love with it
We implement it whilst you sit back reap the rewards
5 and your target audience will Experience,
Love and Trust your Brand.

6. More
Brand Fans.
More Fun.
Copyright © 2011 SideFX / Jay Abeyratne
Get Connected to LIME
Our Key Service Offerings:
Product Sampling Get your product into the hands of Promotional Staff We provide the best promotional and stunt
your customers, make your product stand out, by using more staff for publicity stunts, product launches, advertising,
creative distribution methods. demonstrations, roadshow hosts, leafleting, brand awareness, youth
Buzz Marketing Buzz Marketing aims to get people talking marketing, exhibitions, merchandising, private parties and modelling
about your product through their peers, trend-setters or various shoots.
technology mediums. Experiential Marketing Strategy & Planning
Guerrilla Marketing Traditionally guerilla marketing With carefully considered strategy and planning a good campaign
generates results by using time, energy and imagination to sell becomes a great one and experiences become more powerful and more
your brand. sensational – to the benefit of all.
Live Experiences Customer participation and direct Exhibitions Stand out from the crowd, do something a little
consumer interaction will create demand for your brand and different to make a big impact.
understanding of your message. Ambient Advertising A simple, eye-catching and elegant
Stunt Performers Sometimes you just need that extra advertising solution in the right place at the right time will have a
special performance to add the 'wow' factor to your activities. massive impact.
High Profile PR Stunts Talk is powerful. Talk is influential.
We will get everyone talking about you and your product.

7. More
Brand Fans.
More Fun.
Copyright © 2011 SideFX / Jay Abeyratne
Experimental Marketing @ work Get Connected to LIME

8. More
Brand Fans.
More Fun.
Copyright © 2011 SideFX / Jay Abeyratne
Get Connected to LIME
We then AMPLIFY the Brand activity
on Press, Radio & Social Networks

9. More
Brand Fans.
More Fun.
Copyright © 2011 SideFX / Jay Abeyratne
Get Connected to LIME
The key
measure
of success
is simple:
We Turn
consumers
into vibrant
Brand
Evangelists