The document outlines a marketing campaign to promote SAGAS LPG Gas kits in Sri Lanka. The campaign aims to educate three-wheeler drivers about the financial benefits of converting to LPG to increase sales for Alliance Finance. Elements of the integrated campaign include print, outdoor, and radio advertising using imagery and language that three-wheeler drivers can relate to in order to generate interest and sales. The goal is for the campaign to create high demand for the SAGAS kits.

1. A Promise of a better lifestyle for the Three-wheeler folks..!
It’s Good for the Pocket,
It’s best for the environment..!
Copyright © 2011 SideFX / Jay Abeyratne

2. Copyright © 2011 SideFX / Jay Abeyratne
Preamble
Today, “Tuk Tuks” or the Three-wheelers have evolved to become an efficient,
cost-effective and complete solution to the transportation needs
of many Sri Lankans. These little vehicles are also the breadwinners
of millions of Sri Lankans.
SAGAS Autotech, India’s leading 3-wheeler GAS Kit manufacturing
Company has joined hands with one of Sri Lanka’s
most trusted financial giants – Alliance Finance
Company PLC in introducing the world-class
SAGAS LPG Gas kits in Sri Lanka.

3. Copyright © 2011 SideFX / Jay Abeyratne
Our Brief
Our job is to take SAGAS to the public and create a buzz that should see a
greater proportion of the target populous embracing the concept of SAGAS.
Our focus is to bring people in harmony with SAGAS.

4. Copyright © 2011 SideFX / Jay Abeyratne
Our Challenge
Our job is to educate the target populous by showing
the enormous benefits of SAGAS and in return
get the numbers ticking for Alliance Finance.

5. Copyright © 2011 SideFX / Jay Abeyratne
The Communications Platform
We need to speak in a language 3-wheeler folks understand. We must first
get them interested and then seek to educate them, opening their eyes to
SAGAS as a genuine profit maker.
The look and feel of our campaign should create empathy in the minds
of all 3-wheeler folks.
It should have instant appeal and
make the prospect want more.

6. Copyright © 2011 SideFX / Jay Abeyratne
Integrated print campaigns
to run in tandem
Campaign kicks off at two fronts, combining to form
one powerful communication.

7. For visual purpose only
Teaser Campaign 1 /
Poster Campaign 1

8. For visual purpose only
Teaser Campaign 1 /
Poster Campaign 1

9. For visual purpose only
Teaser Campaign 1 /
Poster Campaign 1

10. For visual purpose only
Teaser Campaign 2

11. For visual purpose only
Teaser Campaign 2

12. For visual purpose only
Teaser Campaign 2

13. For visual purpose only
Poster Campaign 2

14. For visual purpose only
Poster Campaign 2

15. For visual purpose only
Poster Campaign 2

16. Full Page Launch Ads For visual purpose only

17. Copyright © 2011 SideFX / Jay Abeyratne
SAGAS
in
Full Swing
BTL
Campaign
3D Hoardings
with an actual
front face
of a 3-wheeler
fixed onto the
hoarding

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Banner

19. Pennant
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20. Copyright © 2011 SideFX / Jay Abeyratne
Leaflet

21. Road Signs
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22. Road Signs (Cont.)
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23. Road Signs (Cont.)
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24. Road signs / pennants
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25. Copyright © 2011 SideFX / Jay Abeyratne
3-wheeler Sticker

26. Copyright © 2011 SideFX / Jay Abeyratne
3-wheeler Sticker

27. Caps / T-Shirts
for the SAGAS Team
Copyright © 2011 SideFX / Jay Abeyratne

28. Copyright © 2011 SideFX / Jay Abeyratne
More Great Ideas
• Special Radio promotion featuring SAGAS along with
Interviews with senior Officials from Alliance Finance
educating the people about the incredible potential of the
product.
• Guaranteed coverage in print and electronic media
spread over the duration of the launch. This is the perfect
opportunity for us to create novelty and a unique market
position for SAGAS through media coverage.

29. Copyright © 2011 SideFX / Jay Abeyratne
The Campaign Mix
• Print Media – with a language mix of S/T at
80% and 20% respectively.
• Outdoor, POS and special promotional ideas
• Radio promotion
• Soft launch/press conference
• Free publicity and PR activities

30. Copyright © 2011 SideFX / Jay Abeyratne
We’ve got a Winner..!
We believe that our agency is fully geared to handle
the SAGAS Launch having mustered the requirements
involved in executing such a product.
We like to wish you all the best and are confident that
the campaign would not just take SAGAS
to the public but create a massive demand
for the future.