This document provides instructions for several graphic design homework tasks focusing on typography and lettering. It includes:
1. Developing work through studying other artists, experimentation, and documentation through sketches, notes, and photos.
2. Completing a spider diagram brainstorming text and image ideas related to illustration, typography, advertising, and packaging.
3. Designing a creative letter inspired by patterns and mark-making using initials with research and sketchbook work.
4. Researching the work of various graphic designers like Sean McCabe and Evelin Kasikov through images, facts, and opinions in a sketchbook page.
61213 1112 AMHow to Write an Art Review « Art Biz BlogP.docxalinainglis
6/12/13 11:12 AMHow to Write an Art Review « Art Biz Blog
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! Artists’ Ideas <- Deep Thought Thursday @abstanfield Tweekly "
How to Write an Art Review
Ever thought about writing an art review for your blog or local paper?
Writing art reviews is a great way to meet people and build your credentials. It also provides good practice for honing your eye. You can’t help learning when you look
closely and critically at lots of art.
For a number of years I wrote art reviews for various local publications and even a couple of national publications. I’m a little rusty, but here are some tips on writing about
art exhibits in galleries, art centers, and museums.
1. Make sure there’s something you will like at the exhibit. It’s hard to write about art that doesn’t spark something in you. The artist’s story may come into play, but
your focus for a review is on the art, not the artist.
2. Visit the exhibit at a good time. You don’t want to go when there are tours or sketching sessions in the galleries. You want the space mostly to yourself. You want
quiet. Call the venue and ask them to suggest the best time to come. If the person answering the phone doesn’t seem to know much, ask to speak to the education office,
curator, or public relations officer.
Plan on spending at least an hour in the galleries.
3. Bring a pen, notepad, and voice recorder–depending on how you work best. I used to travel up to an hour to review an exhibit. It was nice to have the recorder to help
me process my ideas on the ride home.
Check with the venue ahead of time and see if it’s okay to take photos.
Muffy Clark Gill and Nuch Owen Exhibit
4. Scan the galleries and get a feel for the installation (how the work is hung or installed). Are the works in chronological order? Grouped by subject matter or by artist?
How has the curator made sense of the large grouping? Use this information to give your reader a sense of being there.
5. Select three or four artworks or artists to highlight in your article. These are pieces you will describe and talk about by title. Spend most of your time with these
works. Sit in front of each one for long periods of time. Write down every detail so you can describe it for your reader.
Note the correct attributions for the art: artist’s name, title, media, date, size (if available). Pick up a list of works on view or copy the text from the labels. Double check your
spelling.
6. Select one thing to criticize. If you like everything, your readers will get suspicious. But you don’t have to be as critical as you might think.
I have been known to harp about lighting, display cases, installation, traffic flow, label text, and label styling. I’ve also knocked the way a show was organized (e.g. the juror
was anonymous). You might find fault with an artist’s technique, matting (boy, don’t get me started on poor matting!), framing, artistic choices and clichés, or craftsmanship.
It makes .
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
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You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
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Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
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3. AO1 Develop: studying work by other artists or
designers
AO2 Refine: doing experiments to find out what
works best for your ideas
AO3 Recording: making sketchbook drawings,
notes, photographs and presentations
AO4 Present: offering a final outcome
How will my work be marked?
4. Some important Typography Vocabulary
TypeLettering
lowercase
Character
Character
SansSans
SerifSerif
SerifSerif
Font
… begin to fill in your Graphics Vocabulary sheet
5. Task 1
Spider Diagram
Home Learning: Due Wednesday 11th
September
Complete Spider Diagram
Create a ‘Spider Diagram’
page in your sketchbook
FULL of ideas for all the
possibilities to do with ‘Text
and Image’.
You may choose to stick in
examples that you have
found to enhance your written
ideas.
6. On your Spider Diagram put these four sub-headings
Illustration
Typography
Advertising
Packaging
7. Brief: Creative Letter
Write up the Design Brief in your sketchbook (you may choose to
type it). It should have the title: ‘Brief: Creative letter’ and be well presented
Home Learning: Due Wednesday 18th
September
Task 2
Design Brief
a letter inspired by
patterns and mark- making.
You should use one of your
initials. You should research
and develop an original
design to represent your
chosen letter. This task will
take inspirations from
Designers and your
environment to create
sketchbook work and a
professional outcome.
8. Look around you… there are
patterns everywhere! ….your
school tie, plants, your pencil
case... Use objects to create
intricate patterns and marks
using a fine liner.
Task 3 Mark -Making
Home Learning: Due
Wednesday 25th
September
Complete at least a double page of mark-
making in your sketchbook. This should
include the title ‘Mark-making’ and have
annotations showing where the patterns
have been drawn from.
For extra marks you could take a few
photographs!
10. •
All Artists and Designers will
research the work of others to
gather INSPIRATION.
•
Create a page of Artist
research on ONE of the
following Designers:
•
Sean McCabe (designs as
Seanwes)
•
Craig Ward
•
Evelin Kasikov
•
Ooli Mos
•
David Smith
Task 4: Research
Home Learning:
Due Wednesday 2nd
October
Complete at least a double page of Artist
Research. This must include: a title, good
quality images, a transcription and facts
and opinions (using the ‘How to write about
Artists’ sheet)
12. “I was inspired by such simple and ordinary things as mosses and lichens. Maybe
they are not as magnificent and beautiful as trees and flowers, but they are really
old and they have so many different and interesting forms! I think they have
something from animal nature.”
‘Mossy alphabet’ by Ooli Mos
13. Craig Ward is a British born designer
and art director currently based in
New York. Occasional artist,
sometime author and a contributor to
several industry journals, he is
known primarily for his pioneering
typographic works.
•
http://wordsarepictures.co.ukCraig Ward
14. Evelin Kasikov is a graphic designer and author
of CMYK embroidery. She spent a decade
working in advertising before completing an MA
in Communication Design at Central Saint
Martins
Her approach to craft is analytical and firmly
rooted in her graphic design background. She
uses typography, grid systems and design
techniques to challenge the preconceptions of
embroidery.
Her embroidered illustrations have been
commissioned by the likes of The Guardian,
WIRED and The New York Times, as well as
published in design books and magazines
worldwide.
http://evelinkasikov.com/About-Evelin-
Kasikov-contact
Evelin Kasikov
15. David Smith
David Smith is inspired by
Victorian lettering and he is a
name that has become well
known in sign-writing circles with
high quality, hand crafted
reverse glass signs and
decorative mirrors. It is fair to
say that now-a-days this is the
main thrust of his work. There is,
however, more to his story.
16. 1.Choose a letter from your initials
2.Trace the boxes from the
worksheet into your sketchbook
and draw your chosen letter a
hundred different ways in the
boxes.
3.Add the title ‘Initial Letter Designs’
Task 5: Initial Letter Designs
Home Learning:
Due Friday 11th
October
Complete Initial lettering in your
sketchbook
18. Create at least two final design ideas in your sketchbook.
You should write notes next to your designs which EXPLAIN
your thinking.
Create at least a double page of photographs. These
photographs should be close ups that have inspired your
mark-making and pattern
Task 6: Sketchbook Designs
Home Learning:
Due Wednesday 6th
November
Complete two sketchbook designs and photographs
19. Present your completedPresent your completed
letter design on a sheet ofletter design on a sheet of
A3 paper (mounted on blackA3 paper (mounted on black
card). Your letter shouldcard). Your letter should
measure 18cm in height andmeasure 18cm in height and
be presented using a blackbe presented using a black
fine liner.fine liner.
Task 7: Final Design
Home Learning: Tbc
