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Tips, tricks and hacks for Video SEO

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Creating a great video is a tough task. But making it reach more people is tougher! Here are some of the proven tricks given by SEO expert Vaibhav Kakkar, Co-founder of Rankwatch to help you grab more eyeballs for your YouTube videos.

The tips will not only help you make your videos SEO friendly, but also ensure that you reach the right audience for your videos.

What you will learn from this :

- How to drive more traffic to your youtube videos
- How to drive traffic to your website from your youtube videos
- How to hijack someone else's Youtube traffic
- How to prevent leakage of your traffic to other videos on youtube

Published in: Marketing
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Tips, tricks and hacks for Video SEO

  1. 1. THE ART OF VIDEO SEO. Hacks, Tips and Tricks to help you optimize your Video content on YouTube www.rankwatch.com
  2. 2. VAIBHAV KAKKAR Founder,Digital Next - DigitalMarketingAgencysoldto OnlineMediaGroup, a listedcompanybasedout of Sweden - OfficesinLondon,Manchester,Melbourne,Dublin,Parisand Stockholm Co-Founder& ChiefGrowth Officer, Rankwatch - SEOsoftware usedby 100s of brandsand agenciesincludingFlipkart,PayTM, WebpageFXand Naukri Co-Founder& ChiefGrowth Officer, Notify Fox - Webpush notificationssoftware www.rankwatch.com
  3. 3. Conquer the 2nd largest search engine! • How to drive more traffic to your YouTube videos • How to direct traffic to your website from your YouTube videos • How to hijack someone else's YouTube traffic • How to prevent leakage of your traffic to other videos on YouTube • And a lot of awesome tricks... www.rankwatch.com
  4. 4. Google is a SUPERMARKET! www.rankwatch.com
  5. 5. YouTube is a LIBRARY! www.rankwatch.com
  6. 6. Clear Difference in Intent. Google • Direct Purchase Intent YouTube • Brand awareness • Solving problems for your customers • Building conversations around your Brand www.rankwatch.com
  7. 7. WHAT IF YOU COULD GET THE SAME PURCHASE INTENT ON YOUTUBE AS YOU HAVE ON GOOGLE !?! www.rankwatch.com
  8. 8. IF WE LOOK AT A TIMELINE OF GOOGLE UPDATES…. Let’s quickly visit - https://www.rankwatch.com/google- timeline.html www.rankwatch.com
  9. 9. BUT WHAT DOES THIS MEAN FOR YOU? You can actually divert the traffic of the Big G to your YouTube videos! www.rankwatch.com
  10. 10. Google Answer Box Video Results Top Search Results www.rankwatch.com
  11. 11. www.rankwatch.com
  12. 12. YOU CAN HIJACK OTHER PEOPLE’S YOUTUBE TRAFFIC! Kill 3 birds with a single stone! www.rankwatch.com
  13. 13. And Eat Your Competitors’ Meals! www.rankwatch.com
  14. 14. BY SIMPLY OPTIMIZING YOUR VIDEOS Let’s see how… www.rankwatch.com
  15. 15. TIP 1: UPLOAD YOUR VIDEOS IN HD www.rankwatch.com
  16. 16. TIP 2: CHOOSE THE RIGHT SET OF KEYWORDS www.rankwatch.com
  17. 17. Use Keyword Planner by Google AdWords www.rankwatch.com
  18. 18. Or, use Keyword Suggestion by Rankwatch. www.rankwatch.com
  19. 19. TIP 3: AND THEN CHANGE THE FILE NAME OF YOUR VIDEO TO YOUR MOST IMPORTANT KEYWORD www.rankwatch.com
  20. 20. TIP 4: FIND OUT KEYWORDS FOR WHICH GOOGLE DOES NOT SHOW VIDEOS. This can be done by either manually searching each of your keywords, or, By using Rankwatch’s Dashboard www.rankwatch.com
  21. 21. Search for Keywords on Rankwatch’s dashboard www.rankwatch.com
  22. 22. TIP 5: USE THE KEYWORDS IN THE TITLE, DESCRIPTION AND TAGS OF YOUR VIDEO www.rankwatch.com
  23. 23. Description should be 300 words www.rankwatch.com
  24. 24. SO, HOW CAN YOU HIJACK THE TRAFFIC OF OTHER VIDEOS? www.rankwatch.com
  25. 25. TIP 1: USE THE EXACT SAME TAGS USED BY YOUR COMPETITORS Initially, YouTube uses tags and then when it gains intelligence on viewing patterns it bases related video results on engagement and viewing patterns www.rankwatch.com
  26. 26. Tags are just meta keywords of the video page which you can check by going to the page source of the video Or, you can use a plugin like VidIQ. www.rankwatch.com
  27. 27. HOW CAN YOU PROTECT OTHER PEOPLE FROM STEALING YOUR TRAFFIC? www.rankwatch.com
  28. 28. TIP 1: PUT YOUR VIDEO IN SERIES PLAYLIST SO THE NEXT VIDEO IS ALWAYS YOURS This also helps promote your playlists. www.rankwatch.com
  29. 29. When you embed videoson your site,YouTube showsother videoson your websiteonceyour videois over! To prevent thisfrom happening,add ?rel=0 after theYouTube linkin the embed code: www.rankwatch.com
  30. 30. LET’S JUMP BACK TO VIDEO OPTIMIZATION… www.rankwatch.com
  31. 31. HOW TO UPLOAD A CAPTIONAND SUBTITLES FILE? Open Video Manager > Edit the Video you want to add captions to (Remember YouTube creates automatic captions, you need to create your own) > Click Add Caption > Caption file extension can be .srt or .sbv > Text with Timestamps can be created using software like Camtasia www.rankwatch.com
  32. 32. www.rankwatch.com
  33. 33. TIP 6: SUPER SECRET HACK! YOUTUBE LOVES G+ HANGOUTAND LIVE VIDEOS In G+ Hangouts you can only have live videos and cant have screencast or other videos… So, how do you trick YouTube to believe that your normal video is a Live video?? www.rankwatch.com
  34. 34. Step 1: Click Events in Live Streaming Step 2: Create New Event Step 3: In Type, Click Custom www.rankwatch.com
  35. 35. Step 4: Go to Select Your Encoder Step 5: Select Wirecast for YouTube Step 6: Download and Install ‘Wirecast’ www.rankwatch.com
  36. 36. Step 7: Go to Wirecast and Authenticate using your YouTube logins www.rankwatch.com
  37. 37. Step 8: Go to Live Control Room If Status=Good. It’s Working! www.rankwatch.com
  38. 38. www.rankwatch.com
  39. 39. Your Video is ready to go live! www.rankwatch.com
  40. 40. TIP 7: BUILD CUSTOM THUMBNAILS Increase engagement by choosing attractive, self explanatory custom thumbnails www.rankwatch.com
  41. 41. Go to Video Manager > Change Image www.rankwatch.com
  42. 42. Edit title and thumbnails and see the effect in click-through-rates! In traffic sources, see traffic from YouTube suggested videos www.rankwatch.com
  43. 43. TIP 8: USING ANNOTATIONS Annotations did not work on Mobile in the past but new Annotation cards work well on Mobile Devices www.rankwatch.com
  44. 44. Link to associated Websites. You will have to verify your website before you see this. Combine Annotation with Audio Call to Action in video www.rankwatch.com
  45. 45. ANNOTATIONSARE ALSO VERY USEFUL FOR MINOR CHANGES Instead of re-doing your entire video, simply add content bubbles or notes specifying the changes www.rankwatch.com
  46. 46. Subscribe Button Annotations: Use YouTube analytics to see how many subscribers were gained through each video www.rankwatch.com
  47. 47. TIP 9: USING GOOGLEANALYTICS Use Event Tracking to track specific actions on a page – whether someone watched the video, how long was it watched etc. www.rankwatch.com
  48. 48. Engagement is the biggest ranking factor, so measure engagement more than views Check all videos of your channel for engagement www.rankwatch.com
  49. 49. For this video, the Video Head is strong but the Tail is weak. In an idea scenario, the video should be remade to increase retention www.rankwatch.com
  50. 50. Can split by traffic source, to see if one medium is performing better than another More traffic sent to traffic video, the better it will rank. Clicks from Unique Ips and engagement within the first few hours/ days www.rankwatch.com
  51. 51. Higher Ranking Video More traffic sent to the video Clicks from Unique IPs Engagement within the first few hours/ days High number of likes, shares or comments www.rankwatch.com
  52. 52. TIP 10: CREATE PLAYLISTS • Build the right playlists • Put your videos in them • Market playlists through links and annotations within your videos • Make sure your playlists have the right keywords in them www.rankwatch.com
  53. 53. TIP 11: ADD YOUR VIDEO YOUTUBE URLAT THE END OF THE VIDEO DESCRIPTION TO TAKE CARE OF SCRAPPERS Also add keywords to the end. www.rankwatch.com
  54. 54. TIP 12: IN ADVANCED SETTINGS > ADD LOCATION IF YOU WANT THE VIDEO TO RANK BETTER FOR A GIVEN LOCATION www.rankwatch.com
  55. 55. TIP 13: GET THE MAXIMUM POSSIBLE PEOPLE TO WATCH, SHARE, LIKE AND LINK TO YOUR VIDEO Get hold of your social network, your blog subscribers, your networks’ subscribers and share your video far and wide. www.rankwatch.com
  56. 56. BACKLINKS www.rankwatch.com
  57. 57. MOST IMPORTANT RANKING FACTOR. www.rankwatch.com
  58. 58. ONCE A VIDEO GOES VIRAL, PEOPLE WILL AUTOMATICALLY LINK www.rankwatch.com
  59. 59. BUT TO RANK YOU NEED TO HAVE LINKS WITH THE KEYWORDANCHOR TEXTS TO THE VIDEO www.rankwatch.com
  60. 60. Web 2.0 properties and social bookmarks- links to your videos in different guest posts www.rankwatch.com
  61. 61. A semi-spammy multi-level link structure still works like a charm www.rankwatch.com
  62. 62. Add comments on related YouTube links. This works like a charm as you get a do-follow links link to your channel. www.rankwatch.com
  63. 63. TIP 14: CONVERSIONS OF VIDEOS ON YOUR OWN SITE VS. YOUTUBE www.rankwatch.com
  64. 64. Videos on your own website: Make sure you get video rich snippets by implementing markup and using paid, secure video hosting solutions www.rankwatch.com
  65. 65. YOUTUBE IS NOT GOOD FOR CONVERSION VIDEOSAS IT DIRECTS TRAFFIC TO OTHER SIMILAR VIDEOS Annotations and description links work… but then I did some research www.rankwatch.com
  66. 66. VIEWS: 907,055,073 AVERAGE CTR: 0.72% BEST CTR: 4.44% NOT SO IMPRESSIVE :/ For conversion videos, better to upload videos on your site with Schema Markup on your HTML page www.rankwatch.com
  67. 67. Use www.sistrix.com/video-rich-snippets/ to create Schema code Or, Use a video XML sitemap. Submit your video sitemap to Google Webmaster Tools www.developers.google.com/webmasters/videosear ch/sitemaps www.rankwatch.com
  68. 68. QUESTIONS?? www.rankwatch.com

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