The document discusses best practices for instructors to create a strong online presence and build a learning community. It recommends that instructors provide frequent updates, announcements, and feedback using video to make the online experience more personal. A qualitative study asked students about using video in their online class. Students found video feedback, live lectures, and discussions helpful to feel more connected to their instructor and classmates and less isolated. While some students were anxious about live video, most felt it helped build rapport and made the online experience feel more like a traditional classroom.