1. Your parents are on Facebook.
Now what do you do?
04.12.2009

7. So why should I listen to this guy?
• Like you, loved hiding from the real world in college
• Head of Interactive for one of the biggest agencies in Ireland
• Has worked with some of the biggest (and smallest) brands in
the world
• Knows what Twitter is

9. http://www.barcelonaschiringuito.com/no-hay-marcha-atras

10. http://www.gapingvoid.com/0712ifyoutalkedtopeople.jpg

11. The Irish Internet User: Patterns and
Behaviours
WARNING: Bar graphs ahead

12. Where my peeps at?

13. It takes all kinds
(to make my job more difficult)
29% Tech Savvy 41% Tech Enthusiasts 24% Mobile Converts 6% Tech Rejectors
TECHNOLOGICAL APTITUDE OF THE IRISH POPULATION
SOURCE: Amas State of the Net Autumn 2009

14. On the Internet no one knows you’re a
tech rejector
68%
AVERAGE
REGULAR INTERNET USAGE IN THE IRISH POPULATION
SOURCE: Amas State of the Net Autumn 2009

15. You’ve got to have friends
• 23% of adults in Ireland use a social networking site regularly
• Doubled since 2008
• Bebo has 850K regular visitors
• Facebook has 800K regular visitors
• YouTube has 1.3M regular visitors
• 2nd largest search engine in the world
SOURCE: TGI 2009

16. I’m a social media guru.
Just like everyone else.

29. Sure I’ll measure every last interaction.
Oh wait. You’re serious?

39. Digital Case Studies
Let’s look at some cool stuff!

44. Sorry. I was busy texting my friend this
whole time. What should I be doing?
• Don’t be stupid (that’s the hard part)
• Listen and engage (grow big ears)
• Target the influencers (and make them evangelists)
• Empower your friends (read: customers)
• Encourage people to speak their minds (then thank or fix)
• Start small (scale smart)
• Be yourself (your usual charming, witty, interesting self)
• Don’t just stand there (learn something new every day!)

45. Thanks!
mark@irishinternational.ie
http://www.twitter.com/irishintl