Your litmus test to marketing success
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The document discusses a "litmus test" for marketing success. It recommends putting yourself in the perspective of prospects and addressing their potential skeptic questions. The litmus test involves answering five key questions - who are you, why should I care, what problems will you solve, what makes you different, and prove it. Applying this litmus test framework to marketing efforts can help get past prospects' barriers and skepticism.
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Your litmus test to marketing success
- 1. Your Litmus Test to Marketing Success www.simplystatedbusiness.com
- 2. Put yourself in your prospect’s shoes www.simplystatedbusiness.com
- 3. Would you give money away? For no good reason? www.simplystatedbusiness.com
- 4. We’re a skeptical species www.simplystatedbusiness.com
- 5. How do you get your marketing efforts past those barriers? www.simplystatedbusiness.com
- 6. Give it the litmus test Before it goes out the door www.simplystatedbusiness.com
- 7. Put on those prospect’s shoes www.simplystatedbusiness.com
- 8. Imagine the skeptic’s questions www.simplystatedbusiness.com
- 9. Then apply the litmus test 1. Who are you? 2. Why should I care? 3. What problems are you going to solve for me? 4. What makes your product or service different from any other? 5. Prove it. www.simpystatedbusiness.com
- 10. Who are you? –Think elevator pitch • Keep it simple • Keep it clear • Keep it uniquely yours –Keep it brief –Right now THEY don’t care about you www.simplystatedbusiness.com
- 11. Why should I care? –You understand their challenges –You have solutions –Your prospect will save time & money www.simplystatedbusiness.com
- 12. What problems? –Describe specific problems/frustrations –Show you understand them –Reveal shared experiences www.simplystatedbusiness.com
- 13. What’s different? –Present your unique offering –Describe what’s different –Focus on benefits to the prospect www.simplystatedbusiness.com
- 14. Prove it –Provide a solution –Disclose your experience –Offer success stories –Stand behind your offer www.simplystatedbusiness.com
- 15. The points may be in a different order and probably will be www.simplystatedbusiness.com
- 16. Starting with your prospect’s challenge www.simplystatedbusiness.com
- 17. After reading your marketing your prospect should have all five answers www.simplystatedbusiness.com
- 18. 1. Who are you? 2. Why should I care? 3. What problems will you solve? 4. What’s different about you? 5. Prove it. www.simplystatedbusiness.com
- 19. www.simplystatedbusiness.com www.simplystatedbusiness.com