This document discusses the value of a company's history. It notes that the speaker's organization preserves historical materials from thousands of Swedish companies totaling 70,000 shelf meters. The speaker argues that a company's history provides value through the associations it evokes. Looking to the past can help guide decisions and minimize risk, serving as a "launch pad to the future." A company's history can strengthen its brand and organization.

1. Your history,
the content of your future
Anders Sjöman
1 Sep 2016 @ History Marketing Summit
2016

2. 2
We preserve and
present
the history of
companies

3. 70 000 shelf meters of historical material
from thousands of Swedish companies
3

4. “
”Jeane Kirkpatrick,
American diplomat
History is a better
guide than good
intentions.

5. “
”Özz Nûjen,
comedian and actor
If you don’t know
your history,
you will fear
your future.

6. “
”Malcom Gladwell,
business writer
“The most
efficient organizations
remember which values
brought them here.

7. “
”Tage Danielsson
If you refuse to look
back, and don’t dare
look forward, you’ll
have to watch out.

8. “
”Gustav Mahler
Tradition is not the
worship of ashes,
but the preservation
of fire.

9. The ”Look Back Before You Act” Strategy

10. “
”
George W. Bush
I think we agree,
the past is over.

11. Alright, alright.
But really,
what is the
value of a
company’s
history?

12. What’s the value of these 70,000 shelf meters?
12

13. The value lies in the associations history brings!

14. What comes to mind?

15. Ad for McGraw-Hill in
Business Week 1958,
named one of the year’s
10 best ads.
”Who are you?”

16. 16

17. 17

18. 18

20. And THAT is the value of history.
20

21. History marketing builds your brand.

22. History marketing strengthens your
organization.

23. History marketing minimizes risk.

24. History is your launch pad to the future.

25. Anders Sjöman
anders.sjoman@naringslivshistoria.se