Consumer Insights for 2015. Searching for answers to the evolving consumer in 2015? There are some critical shifts happening right now in the way people interact with digital, technology and brands. Find out what makes consumers tick and what type of advertising businesses are investing in this year.

1. YOUR FUTURE CONSUMER
WELCOME TO 2015

2. IN 2015
PEOPLE ARE

3. CRAVING CLICKABLE VIDEOS

4. BUYING GOOD TASTE

5. READING “THEIR OWN” PUBLICATIONS

6. SEEKING PRIVATE MOMENTS

7. MAKING INFORMED CHOICES
Source: Google | TNS | Ogilvy

8. IN 2015
PEOPLE ARE

9. NAVIGATING IN
UNFAMILIAR PLACES

10. ALWAYS ON

11. SEEING DIFFERENTLY

12. MOVING
FASTER
THAN BIG
DATA CAN
ANALYSE
CLICK HERE TO WATCH

13. IN 2015
PEOPLE ARE

14. BUYING MORE OF WHAT THEY FORGOT

15. SERIAL ABOUT PODCASTS

16. AND READY TO UNPLUG