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HỌ VÀ TÊN: PHAN HOÀNG LÂN
SBD: 120
•
•
•
•
.
Objectives
.
ẽ ườ ươ ạ "
‘ when I’m not around…” or “ khi mẹ không ở bên”
Duration
Objective
Key
Message
Channel
KPI
3 weeks 4 weeks 1 weeks
Key hook
Viral clip: “Mama, tell
me a story!”
Series of clip/story: “Lời dặn của mẹ.” PR articles
Make target realize the
essence of “Sex conversation".
Bring up Afamily as a companion
for mothers on the way to teach
their children.
Make mother actively teach sexual
lessons to children through easy-to-
approach method: storytelling video.
Talking about sex
doesn't spoil your kids.
“Thay vì né tránh, hãy “vẽ đường
cho hươu chạy đúng cách"”
Afamily is a friendly channel
for mom and kids to learn
about social knowledge.
Youtube, Facebook.
Youtube, Facebook’s Story.
KOLs that are popular amongst
Vietnamese mothers.
Websites: Afamily,
Kenh14.vn, Vnexpress,...
10 million views 10k shares 10 articles
]
Promote the video on Youtube, Afamily and Facebook
group for mothers: “Hội những bà mẹ bỉm sữa”,...
Use KOLs such as Ốc Thanh Vân, Thúy Hằng, Hiền
Thục to start a viral campaign “Lời dặn của mẹ.”
These KOLs will film a small play and upload on
Youtube, Facebook,... They will act as a cute
charater and deliver sex lesson through funny and
cute stories. Different clip ends up with different
remind such as: “Đừng cho người lạ động chạm vào
con nhé!”
Encourage mothers to play the video on Youtube for
their kids every night. Even when they are not
around, their kids can still learn.
Make it viral by posting PR
articles and let KOLs use the
Story Function to film short
clip “Lời dặn của mẹ".
Use hashtag #loidancuame
after every videos.
Reason: Vietnamese women
like to use Facebook and
express their love on social
media in these years.
Engage
Young Marketers 5+1 + Phan Hoàng Lân.
Young Marketers 5+1 + Phan Hoàng Lân.

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What is the TDS Return Filing Due Date for FY 2024-25.pdf
 

Young Marketers 5+1 + Phan Hoàng Lân.

  • 1. HỌ VÀ TÊN: PHAN HOÀNG LÂN SBD: 120
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  • 8. ẽ ườ ươ ạ " ‘ when I’m not around…” or “ khi mẹ không ở bên”
  • 9. Duration Objective Key Message Channel KPI 3 weeks 4 weeks 1 weeks Key hook Viral clip: “Mama, tell me a story!” Series of clip/story: “Lời dặn của mẹ.” PR articles Make target realize the essence of “Sex conversation". Bring up Afamily as a companion for mothers on the way to teach their children. Make mother actively teach sexual lessons to children through easy-to- approach method: storytelling video. Talking about sex doesn't spoil your kids. “Thay vì né tránh, hãy “vẽ đường cho hươu chạy đúng cách"” Afamily is a friendly channel for mom and kids to learn about social knowledge. Youtube, Facebook. Youtube, Facebook’s Story. KOLs that are popular amongst Vietnamese mothers. Websites: Afamily, Kenh14.vn, Vnexpress,... 10 million views 10k shares 10 articles
  • 10. ] Promote the video on Youtube, Afamily and Facebook group for mothers: “Hội những bà mẹ bỉm sữa”,...
  • 11. Use KOLs such as Ốc Thanh Vân, Thúy Hằng, Hiền Thục to start a viral campaign “Lời dặn của mẹ.” These KOLs will film a small play and upload on Youtube, Facebook,... They will act as a cute charater and deliver sex lesson through funny and cute stories. Different clip ends up with different remind such as: “Đừng cho người lạ động chạm vào con nhé!” Encourage mothers to play the video on Youtube for their kids every night. Even when they are not around, their kids can still learn.
  • 12. Make it viral by posting PR articles and let KOLs use the Story Function to film short clip “Lời dặn của mẹ". Use hashtag #loidancuame after every videos. Reason: Vietnamese women like to use Facebook and express their love on social media in these years. Engage