Young Lions Czech Republic 2021 | MEDIA www.younglions.cz The only platform where young professionals can find out how good they are compared to their peers. Powerful learning through experience by working under time pressure. Young Lions develop ambition and the ability to create excellent communications solutions. We can call them the national championship for brand communication professionals aged 30 or under. They provide a unique opportunity to develop creative and personal excellence.

1. 00 | YOUNG LIONS 2021
TEAM 12 IS CALLING...

2. 200 000 SEEMS
LIKE A LOT.
APPROX. 14 500 PHONES = 1M
To motivate people is not an easy task, especially in sustainable
subjects. That's why they need different motivation.
3
01 | PROBLEM

3. CZECH
PEOPLE ARE
COMPETITIVE.
CZECHS ARE VERY PROUD OF THEIR HOMETOWN.
To activate people, we have to make it fun and interactive.
That is why we have used gamification in our campaign.
02 | INSIGHT

4. A competition in which people will
compete for their region. For four days,
people in each district town will be filling
the cubes placed in frequented locations.
PO
OKRAJ.
The winning region will get half of the raised money for a non-profit
organization of their choice. The rest will get the other half equally
divided for the same purpose.
03 | IDEA

5. SOCIAL MEDIA
TikTok - trending video (duets), FB & IG competition
#pookraj
PR & MEDIA
Articles in local newspapers describing fun ways to
help others.
DIGITAL
PPV campaigns (Sklik, Google) to gain attention.
INFLUENCERS
Their main task is to be part of the competition and
motivate people to participate.
04 | MEDIA & EXECUTIONS
REGIONAL OFFICES
Establishing cooperation, use of their media space.

7. 06 | MEDIA BUDGET
MEDIA BUZZ
SOCIAL MEDIA
INFLUENCERS
MEDIA
DIGITAL
40 000 Kč
10 x 5 000 Kč
25 000 Kč*
35 000 Kč