Young Lions Czech Republic 2020 | Media www.younglions.cz Young Lions competitions and training programme develop ambition and ability to create excellent communications solutions. We provide an opportunity to develop personal and creative excellence.

1. BACKGROUND
Reach people in target groups who
have not joined the program yet for a
variety of reasons.
Kindergarten teachers are overwhelmed
with choices of how kids can spend
the time. However, many of them are
uninformed about the Se Sokolem do
života program, or have any documents
about it that would interest them.
CHALLENGE

2. TARGET AUDIENCE
The majority of teachers & mayors
are women. If a parent comes to the
teacher and tries to recommend
changes in the curriculum, the
teacher listens to them politely,
but will not change the way she
teaches. Parents of children 2 – 6
y. o. are the secondary target
group, as well as public.

3. INSIGHT
Teachers & heads of
kindergartens give & get first-
hand advice from colleagues in
the field, like to try new
things before applying them to
education, and if they believe
in something, they like to
share extremely in their
community.

4. IDEA
Co se v mládí naučíš…SDÍLEJ!
Creating touchpoints to motivate
teachers & heads of kindergartens
that are already participating in
the program to share their
experiences with others. Just as
pupils get a book and stickers,
teachers receive these items too,
but virtually.

5. APPROACH
Co se v mládí naučíš…SDÍLEJ!
ALREADY ENROLLED
TEACHERS
SIMPLE REWARD SYTEM
Use their recommendations and
contacts of other colleagues
Implement on
already existing
website
Collect same virtual
stickers after
successful enrolling
of 3 teachers
EASY TO SHARE REWARDS THAT MATTER
Cover what
teachers miss and
need

6. MEDIA CHANNELS
Continue to
address new
kindergarten
s & already
enrolled
teachers
with the
reward
system
Create the
registration
tab with the
reward
system
DIRECT
MAILING
POMOCNICE
SOKOLÍKA
PEPÍKA
From the base
of teachers
we select 20
female
representativ
es which will
attend
kindergartens
to drive
trial
OWN
WEBSITE
SOCIAL
MEDIA
Use our own
social media
(with promo
posts) and
partner
social media
accounts
EARNED
MEDIA
MEDIA
PARTNERS
Gain
additional
media space
(articles on
MŠMT website
etc.)
Broadcast
interview
with one of
our
representati
ves on TV
(Sama doma
etc.)

7. BUDGET SPLIT & KPI
+5-7k
new teachers
+60-84k
new children
New platform
which
generates
conversions
DIRECT
MAILING
POMOCNICE
SOKOLÍKA
PEPÍKA
160
kindergartens
visits in
total
+6k new
children
OWN
WEBSITE
SOCIAL
MEDIA
2 promo posts
on FB + IG in
total per
month
2-3 post on
partner
accounts in
total
EARNED
MEDIA
MEDIA
PARTNERS
Minimum 2
expected PR
articles per
campaign
1-2
interviews
on ČT4 or
ČT1
Rewards to
the program

8. BACKGROUND
Reach people in target groups who
have not joined the program yet for a
variety of reasons.
Kindergarten teachers are overwhelmed
with choices of how kids can spend
the time. However, many of them are
uninformed about the Se Sokolem do
života program, or have any documents
about it that would interest them.
CHALLENGE
TARGET AUDIENCE
The majority of teachers & mayors
are women. If a parent comes to the
teacher and tries to recommend
changes in the curriculum, the
teacher listens to them politely,
but will not change the way she
teaches. Parents of children 2 – 6
y. o. are the secondary target
group, as well as public.
IDEA
Co se v mládí naučíš…SDÍLEJ!
Creating touchpoints to motivate
teachers & heads of kindergartens
that are already participating in
the program to share their
experiences with others. Just as
pupils get a book and stickers,
teachers receive these items too,
but virtually.