2. •High ROI
•Detailing is an important feature
Print
•High possibility of multiple repeats
•Demand attention: Through its sheer size, it is able to create stronger
impact.
OOH
•Target specific reach
•Interactive and feedback availability
Internet
•Local reach
•Cost and efficiency
• High audience selectivity
Radio
Communication Platform
3. 3
Brand Awareness Advanced measurement Better Storytelling Platform
• Multiple exposure leads to top of the mind recall leading to strong brand equity
• Strong measurement system helps client to understand the performance of campaign
• Better storytelling platform (audio and video features)
• Multiple integrations possible across different genres as per requirement of brand personality
Television
4. 4
“The number of individuals within a given target”
Universe
TG
Market
NCCS
Basic Media Terms
5. 5
FCT
Free commercial time available to advertisers
FPC
Fixed point Chart- Line up of programs
Reach
• Now what is Reach?
Universe = 5
No of People who sampled =4
Therefore Reach = 4/5
Reach % = 80%
No. Or % of people exposed to media for a min
Basic Media Terms
6. 6
TVR & TVT
TVR: Television viewership ratings
TVT: Television viewership in thousands
TSU & TSV
TSU = 2+3+1+5+2+1 = 1.4
10
TSV = 2+3+1+5+2+1 = 2.33
6
TSU: Time spent by Universe
TSV: Time spent by Viewer
2 3 1
5 2 1
Total Programme time: 5 Mins
xReach%TVR = Time Spent
xReach(000)TVT = Time Spent
x62.8 = (2.33/5)
x60%28 = (2.33/5)
GRP
GRP is sum of TVR which are normalized to 10 sec
Basic Media Terms
7. 7
FMCG Products(Round the year)
Seasonal products(Cold Drinks)
Products with varying demand
Scheduling Technique
Basic Media Terms
