This document discusses how IBM's technologies empower individuals and organizations. It describes how IBM Cloud, AI, and other technologies give users unprecedented power to analyze data, gain insights, and solve problems in fields like banking, healthcare, customer service, and more. The document argues that by combining exponential knowledge with technology, users can achieve exponential outcomes and do their best work.

1. THE RISE OF YOU.
You to the power of data.
You to the power of expertise.
You to the power of cloud.
You to the power of AI.
You:
Who make markets.
Who invent.
Who serve customers.
Who teach our young.
Who move products, energy, people from here to there.
Who are reimagining the world in code.
Who cure.
Today, you have more power
than any human being before you.
This is you to the power of IBM.

2. THE POWER OF KNOWLEDGE.
THE POWER OFTECHNOLOGY.
THE POWER OFYOU.
I CAN TURN WEATHER
AND TWEETS INTO
HIGH-YIELD RETURNS.
With IBM Cloud and IBM Systems,
bankers can combine transactions
with structured and unstructured data
to detect previously invisible patterns
and create new financial products.
All in a secure, compliant environment.
This is banking to the power of IBM.
Data is the new basis of competitive advantage—for industries, for companies and for you.
But no human can read, see, feel, hear and make sense of all the data that is transforming their
work and their profession. IBM Cloud, with Watson, can. It’s a wholly new platform for business,
backed by IBMers and technologies that enable you to do your life’s work.
This is you to the power of IBM.

3. I CAN KEEP UP WITH
5,000 NEW MEDICAL
STUDIES A DAY AND
STILL SEE PATIENTS.
With Watson and IBM Services,
doctors on four continents can
use clinical guidelines, medical
literature, and data from
patients—equivalent to
about 300 million books—
to help them give advanced
and personalized care.
This is healthcare to the
power of IBM.
With IBM Security and Watson,
IT analysts at thousands of
companies can monitor over 35
billion security events a day,
60 times faster than ever.
This is security to the
power of IBM.
I CAN ANALYZE
1 MILLION SECURITY
EVENTS A SECOND.
I CAN SEE THE PAST,
PRESENT AND FUTURE
OF 70 MILLION
SHIPMENTS.
With IBM Cloud and Watson IoT,
engineers can use IoT data from
millions of sensors to predict
errors before they happen and
keep anything, from sports cars
to wind turbines, running more
smoothly. This is manufacturing
to the power of IBM.
With IBM Services and Watson,
thousands of customer service
agents can resolve issues 70%
faster—saving their companies
$11.2 million a year, while
deepening customer
engagement and loyalty.
This is customer service to
the power of IBM.
I CAN ANSWER 33,000
DIFFERENT QUESTIONS
FROM 33,000 DIFFERENT
CUSTOMERS AT THE
SAME TIME.
With Watson and IBM Cloud,
a 20-year-old developer
built a chatbot that’s already
helped motorists save over
$4 million with free advice.
This is coding to the
power of IBM.
With IBM Blockchain and
Watson, logistics managers
can anticipate disruptions
and orchestrate
transactions in global
supply chains spanning
thousands of miles
and dozens of
countries—lowering
costs and improving
predictability and
efficiency. This is
logistics to the
power of IBM.
I CAN BE IN 30
MILLION PLACES
AT ONCE.
I CAN HELP 275,000
PEOPLE SETTLE
PARKING TICKETS.

4. IBM and its logo, ibm.com and Watson are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. See current list at ibm.com/trademark. Other product and service names might be trademarks of IBM or other companies. ©International Business Machines Corp. 2017.
MAKING WORK WORK.
When you couple exponential
knowledge with the exponential
power of technology, you can
realize exponential outcomes.
This is how you can do your
best work ever. This is you
to the power of IBM.
ibm.com/you
Throughout our history, we have transformed ourselves for each technological
revolution—enabling our clients to transform themselves, era after era. We have built
a company that offers everything you need—now and into the future.We have built a
company that gives you the power to do your best work.
YOU.
POWERED BY IBM.
Allison Allain,
IBM Developer
IBM Cloud is designed for all types of data—structured and
unstructured,your own, third party,IoT—from both public
and private clouds. It’s engineered to be enterprise stable,
enterprise secure,enterprise expert—that is,enterprise strong.
And at its core is the advanced cognitive power of Watson.
IBM Systems—servers, storage, software—high-performance
technologies optimized for cloud and designed for AI, big data,
cognitive applications and secure transaction processing.
IBM Research has labs on six continents which house
more than 3,000 of the world’s most innovative
scientists and engineers.Last year they set a new record
for US patents. For the 24th year in a row.
IBM Watson is the AI platform for business. With Watson,
you can discover hidden insights, engage in new ways and
make decisions with greater confidence.
IBM Security delivers an integrated system of innovative
and cognitive defenses. With advanced threat research
and proven expertise, we help protect the world’s data
against cyberattacks.
IBM Services has a team of industry, process and IT
experts who invent and apply breakthrough thinking and
technology.With the skills to provide fearless innovation
and matchless execution, we help our clients design, build
and run businesses at speed and scale.