The name of the game for sustainable brand leaders is transparency, authenticity and integrity, meaning the degree to which your values are reflected in everything you do. In the same way your home communicates a good deal about who you are, your office also offers a multitude of opportunity for you to reflect your brand values in powerful ways. By taking a look at your built environment and the policies and technologies you employ to reduce environmental impact and increase positive social impact you can deliver both tangible bottom line and intangible brand benefit to your business. This session will inspire you to do just that. Listen in as Lewis Perkins, Kirsten Ritchie of Gensler, Danielle Bricker of Yahoo!, and Tom Thomas of Mohawk Industries share and discuss photos from their workplaces, and the cultural practices that make them lively and fun.

1. You Are Where You
Work: Making the
Most of Your Office
as Brand
Various Esteemed Panelists

2. You Are
Where You
Work:
Making the Most
of Your Office as
Brand

3. Panelists:
Kirsten Ritchie
Principal and Director of
Sustainable Design, Gensler
Tom Thomas
Senior Vice President,
The Mohawk Group
Danielle Bricker – TDM
Coordinator, Yahoo!
Moderator:
Lewis Perkins
New House LLC
Sustainability Consulting

5. Transformational
Transparency

9. Cultured
Collaboration

14. Nurtured Natural

18. Whimsical Wit

35. USGBC Headquarters
Washington, D.C. (Platinum)

36. USGBC Headquarters
Washington, D.C. (Platinum)

37. USGBC Headquarters
Washington, D.C. (Platinum)

38. Proximity Hotel
Greensboro, North Carolina (Platinum)

39. The Mohawk Group Showroom
Chicago, IL (Gold)

40. The Mohawk Group Showroom
Chicago, IL (Gold)

41. The Mohawk Group Showroom
Chicago, IL (Gold)

42. The Mohawk Group Showroom
Chicago, IL (Gold)

43. Yosemite Lodge at the Falls
California