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Nilga Feb 2009


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Presentation on new media in the public sector containing examples of what some UK councils have done with new media

Published in: Technology, Business
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Nilga Feb 2009

  1. 1. Using new media... ...improving public services
  2. 5. Podcasting <ul><li>Insert link to ‘Social Networking in Plain English’, common craft video. </li></ul>
  3. 7. <ul><li>6 million people have downloaded a podcast </li></ul><ul><li>3.7 million listen / watch weekly </li></ul><ul><li>28% of Europeans regularly watch video online </li></ul>
  4. 8. <ul><li>New starter induction </li></ul><ul><li>Chief officer briefings/state of the nation </li></ul><ul><li>Training </li></ul><ul><li>Newsletters </li></ul><ul><li>Lectures </li></ul><ul><li>Events/conferences </li></ul><ul><li>Marketing </li></ul>
  5. 9. <ul><li>Increase engagement </li></ul><ul><li>Increase Return on Investment </li></ul><ul><li>Inexpensive </li></ul><ul><li>Quick and easy </li></ul><ul><li>Flexible </li></ul><ul><li>Innovative </li></ul>
  6. 10. Some examples
  7. 13. Some examples
  8. 15. Some examples
  9. 17. Example
  10. 19. <ul><li>... I promise! </li></ul>
  11. 21. Some (pretty big) numbers... <ul><li>8.5 million monthly visitors to </li></ul><ul><li>13 million member e-mail list </li></ul><ul><li>3 million online donors (6.5 million donations) </li></ul><ul><li>5 million facebook ‘friends’ </li></ul><ul><li>2,000 official YouTube videos </li></ul><ul><ul><li>Watched more than 80 million times </li></ul></ul><ul><ul><li>442,000 user-generated videos on YouTube </li></ul></ul><ul><li>$150 million raised in last month of campaign </li></ul>
  12. 22. So what.... <ul><li>Social media is now more popular that webmail </li></ul><ul><li>Engagement with audience - key to making it happen </li></ul><ul><li>Do more with less? </li></ul><ul><li>Part of the answer... Not the holy grail! </li></ul>