Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Nilga Feb 2009

554 views

Published on

Presentation on new media in the public sector containing examples of what some UK councils have done with new media

Published in: Technology, Business
  • Be the first to comment

Nilga Feb 2009

  1. 1. Using new media... ...improving public services
  2. 5. Podcasting <ul><li>Insert link to ‘Social Networking in Plain English’, common craft video. </li></ul>
  3. 7. <ul><li>6 million people have downloaded a podcast </li></ul><ul><li>3.7 million listen / watch weekly </li></ul><ul><li>28% of Europeans regularly watch video online </li></ul>
  4. 8. <ul><li>New starter induction </li></ul><ul><li>Chief officer briefings/state of the nation </li></ul><ul><li>Training </li></ul><ul><li>Newsletters </li></ul><ul><li>Lectures </li></ul><ul><li>Events/conferences </li></ul><ul><li>Marketing </li></ul>
  5. 9. <ul><li>Increase engagement </li></ul><ul><li>Increase Return on Investment </li></ul><ul><li>Inexpensive </li></ul><ul><li>Quick and easy </li></ul><ul><li>Flexible </li></ul><ul><li>Innovative </li></ul>
  6. 10. Some examples
  7. 13. Some examples
  8. 15. Some examples
  9. 17. Example
  10. 19. <ul><li>... I promise! </li></ul>
  11. 21. Some (pretty big) numbers... <ul><li>8.5 million monthly visitors to MyBarackObama.com </li></ul><ul><li>13 million member e-mail list </li></ul><ul><li>3 million online donors (6.5 million donations) </li></ul><ul><li>5 million facebook ‘friends’ </li></ul><ul><li>2,000 official YouTube videos </li></ul><ul><ul><li>Watched more than 80 million times </li></ul></ul><ul><ul><li>442,000 user-generated videos on YouTube </li></ul></ul><ul><li>$150 million raised in last month of campaign </li></ul>
  12. 22. So what.... <ul><li>Social media is now more popular that webmail </li></ul><ul><li>Engagement with audience - key to making it happen </li></ul><ul><li>Do more with less? </li></ul><ul><li>Part of the answer... Not the holy grail! </li></ul>

×