Yomdel at Excelerate, a Google event. Transforming distracted visitors into loyal customers
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EXCELERATE: Transforming distracted visitors into loyal customers by Andy Soloman, Founder & CEO, Yomdel. After attracting a person to visit a website a business has just a few seconds to engage and start to build a relationship that results in the creation of loyal customers and brand advocates. Intelligent managed live chat will significantly increase conversion rates, often by 50% or more.
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Yomdel at Excelerate, a Google event. Transforming distracted visitors into loyal customers
- 1. Transforming distracted visitors into loyal customers Andy Soloman, Founder & CEO, 07928 542917, andy.soloman@yomdel.com @yomdel
- 3. 8% 12%+ Every estate agent is sitting on a gold mine Source: Fountain/EweMove Data
- 4. 8% 12%+ Source: Fountain/EweMove Data Every estate agent is sitting on a gold mine 50% Increase
- 5. For every 5,000 unique web users monthly 2% conversion rate 100 leads 3% conversion rate 1 150 leads Additional 600 leads per year
- 6. In business terms this equates to … 100 MAs 40 instructions 24 sales== 150 MAs 60 instructions 36 sales== Average fee £3k delivers £36k EXTRA revenue
- 8. Every speck of light represents an “Always-Connected” potential customer. @yomdel
- 9. Don’t fall asleep on the job 52% of people visit your website outside business hours
- 10. More connected … more choices … less patience With more choice, people have less time. They are impatient and need immediate response.
- 12. How do people choose an estate agent? It is a rational and emotional decision
- 13. It’s not all about the tech… Humans are social, and personal interaction is important in helping people make purchasing decisions. Showcase personality and expertise. Provide exceptional customer service. Deliver the “wow” factor at every step. Be smarter than others.
- 14. 1 Track & Identif y Prioritise & Target 2 3 Engage & Nurture Trust & Convert 4 5 Motivated Customer Five steps to increased conversion 13 minutes
- 15. 51.6% say a business should be open 24/7 61.3% say businesses should be available and contactable via instant messaging 51% of consumers say they are more likely to stay with or buy from a company that offers live chat People prefer live chat Sources: Kayako, Ubisend, Forrester “Chat is the highest form of customer satisfaction a company can have on its website” Source: Diane Clarkson, Analyst at Forrester Research Inc
- 16. Smartphone ownership 2012 vs 2017 ages 55-752012 2017 CAGR Source: UK edition, Deloitte Global Mobile Consumer Survey, May-Jun 2012, May-Jun 2017
- 17. Weekly smartphone usage 2012 vs 2017 ages 55-75 Source: UK edition, Deloitte Global Mobile Consumer Survey, May-Jun 2012, May-Jun 2017
- 18. Weekly smartphone usage 2012 vs 2017 ages 55-75 Source: UK edition, Deloitte Global Mobile Consumer Survey, May-Jun 2012, May-Jun 2017
- 19. - 55 – 75 age group = 14 million adults - Baby boomers, currently aged 53-72, own more than half of UK’s £11 trillion in wealth. - Half of baby boomers have yet to reach retirement age and are economically active - 55-75 power users look at their phones on average 60 times a day (22,000 times a year) Hi ho silver swiper Recent internet use 2011 v 2017 by age group 16-44 45-54 55-64 65-74 75+ 20% 40% 60% 80% 100%
- 20. Source: Yomdel/Fine & Country 1,735 Additional sales valuation requests captured by Yomdel in 2017 Instant Online Valuation 31% Web Forms 21% Yomdel 48%
- 21. Andy Soloman, Founder & CEO, 07928 542917, andy.soloman@yomdel.com Thank you for listening Tweet @yomdel