Nayana P is a freelance digital marketing strategist based in Calicut, Kerala, specializing in SEO, SMM, content marketing, email marketing, and brand consulting to enhance online visibility and engagement for businesses. The presentation outlines various digital marketing services, strategies for achieving specific goals, and the importance of a strong online presence in modern marketing. Key areas discussed include SEO techniques, email marketing types, social media management, and web design principles.

1. DIGITAL
MARKETING
Presentation by Nayana P

2. About Me
I am Nayana P, I am a Freelance Digital Marketing Strategist in Calicut, Kerala, with expertise
in SEO, SMM, Content Marketing, Email Marketing, and Brand Consulting. I specialize in
crafting tailored strategies to enhance online visibility, drive engagement, and boost
conversions.
As a freelance digital marketer in Calicut , the objective is to support organisations build solid
brands while achieving their online marketing targets through creative and successful
approaches
A passionate digital marketing devotees with a solid foundation in transactions. With an
educational background in B.com and a concentration in Digital Marketing, I have created an
original combination of business knowledge and the internet specialization.

3. WHAT
WE DO ?
1.SEO : Services help businesses improve their website's
visibility, ranking, and organic traffic on search
engines
2.SEM : SEM stands for Search Engine Marketing,
which is a form of digital marketing that involves
promoting a website or online content through search
engines
3.SMM : services help businesses manage and optimize
their social media presence to achieve marketing goals.
4.Content Marketing : Content marketing involves
creating and distributing valuable, relevant, and
consistent content to attract and retain a clearly
defined audience, driving profitable customer action.
5.Email Marketing : Email marketing is a form of
digital marketing that involves sending targeted and
personalized messages to customers and potential
customers via email.
Digital marketing is the advertising of businesses that interact via potential
consumers employing online platforms along with various types of online
interaction. This involves beyond email, social media, and web-based
advertising, but also text and multimedia messages as a marketing channel.
DIGITAL MARKETING

4. In today's digital age, having a strong online presence is crucial for
businesses to succeed. Digital marketing helps achieve this, making it an
essential aspect of modern marketing strategies.
WHY DIGITAL MARKETING ?
TARGET
1. Awareness:
- Increase brand recognition
- Reach new audiences
- Build brand identity
2. Consideration:
- Drive website traffic
- Generate leads
- Encourage engagement
3. Conversion:
- Sales
- Sign-ups
- Downloads
- Form submissions
STRATEGY
A digital marketing strategy is a plan
to achieve specific goals using digital
channels. It involves:
1. Goal setting
2. Audience analysis
3. Channel selection
4. Content creation
5. Budget allocation
6. Measurement and optimization
COST
Target cost refers to the desired cost of
acquiring one customer or achieving a
specific goal. It helps determine budget
allocation and ROI (Return on
Investment) expectations.
Types of target costs:
Cost Per Acquisition (CPA)
1.
Cost Per Click (CPC)
2.
Cost Per Thousand Impressions
(CPM)
3.
TOOLS
Any marketing that uses electronic
devices and can be used by marketing
specialists to convey promotional
messaging and
measure its impact through your
customer journey. In practice,
digital marketing typically
refers to marketing campaigns
that appear on a computer,
phone, tablet, or other device.

5. DIGITAL MARKETING
01 Search Engine Optimization (SEO) 05 Search Engine Marketing
02 Content Marketing 06 Instant Messaging Marketing
03 Social Media Marketing 07 Affiliate Marketing
04 Pay Per Click (PPC) 08 Email Marketing

6. Search Engine
Optimization
(SEO)
WHAT IS SEO
SEO (Search Engine
Optimization) services help
businesses improve their
website's visibility, ranking,
and organic traffic on search
engines like Google, Bing, or
Yahoo. SEO services
SEO SERVICES INCLUDE
1.Keyword research and
analysis
2.On-page optimization
3.Technical optimization
4.Link building and
outreach
5.Content creation and
marketing
Local SEO
1.
E-commerce SEO
2.
Enterprise SEO
3.
International SEO
4.
Technical SEO
5.
Content SEO
6.
Link building services
7.
SEO consulting
8.
SEO training
9.
SEO audits
10.
SEO SERVICES TYPES
Improved search engine
rankings
1.
Increased organic traffic
2.
Enhanced brand visibility
3.
Better website credibility
4.
Targeted audience reach
5.
Cost-effective marketing
6.
Long-term results
7.
Improved user experience
8.
BENEFITS OF SEO SERVICES

7. Search Engine
Marketing
Social Media
Marketing
SEM stands for Search Engine Marketing, which is a form of digital
marketing that involves promoting a website or online content
through search engines, such as Google, Bing, or Yahoo.
SEM includes two main strategies:
1. Pay-Per-Click (PPC) Advertising: Creating and publishing online
ads that are displayed on search engines and other websites, and
paying each time a user clicks on the ad.
2. Search Engine Optimization (SEO): Optimizing website content
and structure to rank higher in search engine results pages
(SERPs) for specific keywords and phrases.
Services help businesses manage and optimize their social media presence to
achieve marketing goals. SMM services include:
1. Social Media Strategy: Developing a customized strategy for social media
marketing.
2. Account Setup and Optimization: Setting up and optimizing social media
accounts.
3. Content Creation and Curation: Creating and curating engaging content.
4. Posting and Scheduling: Scheduling and posting content.
5. Engagement and Community Management: Managing engagement and building
a community.
6. Paid Social Media Advertising: Running paid social media ads.
7. Influencer Collaboration: Collaborating with influencers.
8. Social Media Analytics and Reporting: Providing analytics and reporting.
9. Social Media Monitoring and Listening: Monitoring and listening to social media
conversations.
10. Content Calendar Creation: Creating a content calendar.

8. Web Design
Web design encompasses various aspects, including:
1. Visual design: color schemes, typography, imagery, and
graphics
2. User experience (UX): layout, navigation, and interactions
3. User interface (UI): design of buttons, forms, and other
interactive elements
1. Visually appealing
2. Easy to navigate
3. Mobile-friendly
4. Fast-loading
5. Secure
6. Accessible
7. Optimized for search engines (SEO)
Web design refers to the process of creating and building a website, including the layout, visual
design, and user experience (UX). A good web design should be:

9. Email Marketing
Content
Marketing
Content marketing involves creating
and distributing valuable, relevant, and
consistent content to attract and retain
a clearly defined audience, driving
profitable customer action.
Email marketing is a form of digital
marketing that involves sending
targeted and personalized messages
to customers and potential
customers via email.
Types of email marketing:
1. Newsletters
2. Promotional emails
3. Abandoned cart emails
4. Welcome emails
5. Transactional emails
6. Automated email sequences
7. Personalized emails
Types of content:
1. Blog posts
2. Videos
3. Infographics
4. E-books
5. Whitepapers
6. Case studies
7. Podcasts
8. Social media posts

10. Contact Me
Calicut
9037166464
http://nayanap.liveblog365.com/
nayanap038@gmail.com

11. :::THANK YOU:::