Sonic branding for streaming services

1. Sonic Native

2. If the world is too noisy . . .
How can anyone be heard?
. . . to hear a simple song. . .
We ask

3. It’s crazy busy out there
Our attention wanders
A single click & we’re gone
Why

4. . . . someone to listen . . .
. . . you need to speak from the heart.
And to do that . . .
. . . you need to know how you want people to feel.
To get

5. quiet

6. How
Shape your song . . .
. . . your words
& you’ll be heard.
. . . . your sounds

7. To touch
someone’s heart . .
. . . begin with a simple question.

8. What is your song?

9. You need
Your song
SIMPLE
SUBTLE
FROM
THE
HEART

10. To write your song
craft
grasp
taste
savvy

11. TRACKRECORD

12. To express
what is . .
your goal
your story
important

13. Audio
DNA
Web Site
TV/Radio
Ringtones
In-store
Social Media
Events
You Tube
Apps
Sonic Branding

14. We create
HYDRO
ELECTRIC
CONTENT
SONGS
MUSIC ENVIRONMENTS
VOICES
EMOTIONS
CONNECTIONS
STORIES
SOUNDSCAPES

15. Native ADS
How brands see native ads
1
10
100
Sort of Maybe Very
Probably not No way
1 10 100
Awareness Attention paid
Impact on perception Intent to purchase
Effect on sales
30%
39%
15%
15%
scale measurement creative39
other
WHY DON’T YOU USE NATIVE?
WHAT DO YOU WISH YOU COULD MEASURE?
HOW CONFIDENT IN YOUR RESULTS METRICS?

16. How do we . . .
go native

17. 4 Pillars>Sonic Native
• create a series of
demographic specific
spots.
• track data filters to fire
sequences of spots.
• use story and
improvisations to
engage listener.
• all messages must be
conversational and
‘live’ to ring true.
• brand must strive for
a degree of invisibility.
• user experience
guides density and
intensity of spots.
• there are only 3 types
of elements: voice,
music, effects.
• the 4th dimension is
environment. Our goal
is a’live’, unique
environment, to help
create platform ready
spots and to break
sterile studio-modes.
TARGET STORY NINJA MIX

18. ASSEMBLE IDEAS
1. STRATEGY
Every brand has a sound, a story, a voice. We
get to know your process, your techniques, how
people feel about your brand, your product,
how it helps them, interacts with their lives, and
who they are, what they like, how they dance,
sing, laugh, cry.
2. ACOUSTIC TOOL KIT
We write scripts, create songs,
mnemonics, cast voices, create effects,
hire mixers, producers, all created and
dedicated to a single brand, a single
idea. Your song.
Each element in the acoustic tool kit is pre-approved. This is important because production is a
live execution, to get that ‘native’ appeal. Live, but every element together designed to create a
perfect & coherent sonic branding.
3. APPROVAL
We take all our elements into a
specially prepped studio and creat all th
branding live. This controls cost AND
creates a a full palette of spots, logos,
programs and content in a short
amount of time. All with a ‘live’ appeal.
4. BRAND STUDIO
Our goal is to produce a large array of branding for many applications.
And we create spots toward specific demographic targets and platforms.
5. PRODUCT
6. DISTRIBUTION CHANNELS
Your Song
SONIC NATIVE
OUR PROCESS

19. Sonic Native