1. The document describes a campaign by AIESEC to recruit university students by motivating them to make the #rightdecision and stop wasting their time and potential. 2. The campaign aims to confront students' time spent on social media and convince them to join AIESEC instead where they can gain business experience, lifelong connections, and help others. 3. A series of motivational quotes targeting different social media platforms will be used to inspire students to fulfill their potential through AIESEC rather than unproductive activities like mindlessly scrolling social feeds.