Brands are increasingly active on Instagram in Asia, leveraging features like stories, highlights and IGTV. Content is becoming more localized, with brands producing content set in local locations. Consumer experience content from actual customers is also trending, helping improve relationships by sharing diverse perspectives. Both heritage elements and innovative new models and technologies are important themes. Regular localized and global content is needed for long-term engagement.
Digital Business Lab's social media experts have collected, consolidated, and interpreted the key facts of the Beauty industry on Social Media across Asia (Taiwan, Hong Kong, Japan, Korea, and Singapore).
This document provides information on Dream Theatre, India's premier brand management and licensing company. It introduces the founding partners, Jiggy George and Jibi George, and their backgrounds in marketing, licensing, and brand management. The document also lists several sports and entertainment brands that Dream Theatre works with. It discusses Dream Theatre's current licensing model and some opportunities and challenges in the Indian licensing market. These include a fragmented retail landscape, lack of transparency, piracy, and inadequate current retail solutions. The document poses several questions around how creators/brands can better monetize and promote their products.
Purva Aggarwal is a financial analyst in London and writes about private equity. She is bringing Women in Tech to India as the ambassador for its New Delhi chapter. Previously she has worked in risk management, auditing, and policy roles. The document discusses FinKids, a SaaS product for parents to foster financial literacy and habit building in children through gamified education and investment opportunities. It provides comparisons to other financial education apps and e-commerce platforms.
Madhav Dhir holds degrees from Warwick Business School and Imperial College London. He previously turned around Lords Chloro Alkali Ltd, growing it to INR 250 Crore turnover in 5 years. He is now launching an e-commerce platform for Made-in-India products to support Indian businesses. The platform aims to be the market leader for Indian consumers and sellers by facilitating domestic manufacturing and local production. It operates on a business model where Indian manufacturers and sellers list products directly without intermediaries, allowing them to better serve Indian buyers.
Foodscale Hub is an Impact Venture Studio working to accelerate the shift towards tech-enabled innovations in the agrifood sector. Learn more about us, our projects and our people!
As Deloitte developed many materials for campus recruitment they realised the importance of making this content available in a smartphone optimised environment.
The brief: Leverage previously developed Deloitte materials in a mobile friendly environment.
Robert McDonald, CEO of P&G, aims to make P&G the most technologically enabled business in the world. He discusses how digitizing operations from manufacturing to retail can provide benefits like better innovation, higher productivity, and lower costs. Key initiatives include using digital tools on production lines, implementing control towers for transportation and logistics, mobile apps for retailers, and virtual modeling. McDonald emphasizes that acquiring digital skills is now important for all employees during recruitment and career development at P&G.
How to Have Contextual Customer Conversations and Omnichannel Brand Leaders t...IO Integration
Marketing technology is changing the way marketeers, brand owners and IT managers approach customer experience management. Traditional and digital media channels are merging and the re-use of content that tells a compelling story must be delivered in exactly the right moment and context to customers. There are hundreds of different media channels. Marketing must be agile and measure results, and switch immediately to optimize their messaging and on which channels now that it is driven more by individual consumer events, than by traditional campaigns. See how top brands are starting omnichannel contextual customer conversations and how you can too.
Digital Business Lab's social media experts have collected, consolidated, and interpreted the key facts of the Beauty industry on Social Media across Asia (Taiwan, Hong Kong, Japan, Korea, and Singapore).
This document provides information on Dream Theatre, India's premier brand management and licensing company. It introduces the founding partners, Jiggy George and Jibi George, and their backgrounds in marketing, licensing, and brand management. The document also lists several sports and entertainment brands that Dream Theatre works with. It discusses Dream Theatre's current licensing model and some opportunities and challenges in the Indian licensing market. These include a fragmented retail landscape, lack of transparency, piracy, and inadequate current retail solutions. The document poses several questions around how creators/brands can better monetize and promote their products.
Purva Aggarwal is a financial analyst in London and writes about private equity. She is bringing Women in Tech to India as the ambassador for its New Delhi chapter. Previously she has worked in risk management, auditing, and policy roles. The document discusses FinKids, a SaaS product for parents to foster financial literacy and habit building in children through gamified education and investment opportunities. It provides comparisons to other financial education apps and e-commerce platforms.
Madhav Dhir holds degrees from Warwick Business School and Imperial College London. He previously turned around Lords Chloro Alkali Ltd, growing it to INR 250 Crore turnover in 5 years. He is now launching an e-commerce platform for Made-in-India products to support Indian businesses. The platform aims to be the market leader for Indian consumers and sellers by facilitating domestic manufacturing and local production. It operates on a business model where Indian manufacturers and sellers list products directly without intermediaries, allowing them to better serve Indian buyers.
Foodscale Hub is an Impact Venture Studio working to accelerate the shift towards tech-enabled innovations in the agrifood sector. Learn more about us, our projects and our people!
As Deloitte developed many materials for campus recruitment they realised the importance of making this content available in a smartphone optimised environment.
The brief: Leverage previously developed Deloitte materials in a mobile friendly environment.
Robert McDonald, CEO of P&G, aims to make P&G the most technologically enabled business in the world. He discusses how digitizing operations from manufacturing to retail can provide benefits like better innovation, higher productivity, and lower costs. Key initiatives include using digital tools on production lines, implementing control towers for transportation and logistics, mobile apps for retailers, and virtual modeling. McDonald emphasizes that acquiring digital skills is now important for all employees during recruitment and career development at P&G.
How to Have Contextual Customer Conversations and Omnichannel Brand Leaders t...IO Integration
Marketing technology is changing the way marketeers, brand owners and IT managers approach customer experience management. Traditional and digital media channels are merging and the re-use of content that tells a compelling story must be delivered in exactly the right moment and context to customers. There are hundreds of different media channels. Marketing must be agile and measure results, and switch immediately to optimize their messaging and on which channels now that it is driven more by individual consumer events, than by traditional campaigns. See how top brands are starting omnichannel contextual customer conversations and how you can too.
Data & trends 2014 the digital games industry in review joost van dreunenMary Chan
Now, one year into the new console cycle, is a great moment to assess if and how the games market landscape has changed. The transition to digital has opened up new opportunities in the form of emerging markets, post-launch commercialization and licensing, But it has also created a lot of insecurity as game companies struggle with the rising cost of marketing and a growing influence of big publishers on the industry. In this presentation we’ll take a look at the current games industry landscape, identify major trends for the coming year and take a first run at deciphering the early signs of what lies ahead. As always, the audience will leave with a permanent +2 modifier on all Industry Intelligence rolls.
Intended audience & prerequisites: In this presentation we’ll take a look at the current games industry landscape, identify major trends for the coming year and take a first run at deciphering the early signs of what lies ahead.
Session takeaways: Attendees will receive a detailed overview of the current digital games market, key drivers and trends, and how this affects their business. The presentation contains extensive data and research on the games industry.
The document discusses the importance of digital leadership for businesses. It provides an overview of digital trends like increasing internet, social media, and mobile phone penetration. Consumers now expect personalized, seamless experiences across online and offline channels. The document then outlines several of globeone's tools to help companies evaluate their digital performance and consumer journeys. It emphasizes the need to define digital objectives and understand a brand's digital ecosystem to develop successful strategies.
Wall Street English Nationwide Strategy 2021Iqbal Maulana
This presentation outlines Wall Street English's digital transformation strategy to strengthen engagement and increase brand awareness. It proposes using a "Cup of Stories" concept to build connections through pop-up coffee shops, public art installations, and experiential activities. These initiatives would launch under slogans like "#GetConnected" and "#LevelUp from Connecting" across key cities in Indonesia to attract potential customers and penetrate the English learning market. The goal is to lead competitors by helping people improve their English skills and achieve their dreams through an integrated online and offline experience.
Adobe State of Creative and Marketing Collaboration SurveyAdobe
The survey found that while marketers, advertisers, creatives, and IT professionals communicate regularly, they feel processes for content creation and delivery are not as efficient as they should be. Brands are struggling to keep up with content demands due to the time it takes to create and iterate personalized content. Additionally, while many feel they could personalize more, they find it difficult to do so at scale. The top barrier to personalization is the time required for content creation and iteration.
This document summarizes a webcast about how institutional investors are using social media like LinkedIn in their investment process. Nearly all institutional investors use digital resources for investing, and LinkedIn is the most popular social media platform used. Investors use LinkedIn to get market updates, research industries, and find educational content. Insights from social media are influencing investment decisions, with 31% saying something they learned affected an investment recommendation. The webcast discusses best practices for asset managers to engage investors on LinkedIn through relevant content and targeted campaigns.
'Game-changers' provides highlights on how CIOs are shaping the digital agenda of orgs & taking advantage of technologies to drive better business outcomes.
Top 10 successful business leaders to follow in 2021Swiftnlift
This document summarizes an article about LUXE Digital Now, an innovative digital marketing and technology solutions company specializing in beauty, luxury, fashion, and technology industries. It details the company's services including social media campaigns, ecommerce platforms, and mobile apps. It introduces the CEO and founder Jacqueline Hudson and her accomplishments. It describes two of the company's patented technologies, AiDAS and Premier Jet App. It discusses how the company adapted during the COVID-19 pandemic and strategies for sustaining growth. It highlights the company's contributions to technology and awards received.
LinkedIn: home to the global business elite
The latest round of the Global Business Elite survey shows over a third of the world’s most influential and affluent people using LinkedIn at least once a month.
The study, which includes the leadership and senior employees of large corporations worldwide, confirmed that 36% are LinkedIn members who use the platform on a monthly basis. Within Europe, each of these members controls budgets of €9.2 million on average.
The research shows the same level of penetration for LinkedIn amongst the highest-level C-Suite executives, 118,000 of whom use the network daily. And the platform also reaches 58% of international business travellers.
Top business users are amongst LinkedIn’s most engaged and digitally savvy members, with 83% accessing content via a smartphone. And with personal net worth averaging €719,000 each amongst European users, they represent the most valuable consumers on the planet.
The document summarizes Lafrenchmobile, a French mobile industry community created in 2009 with over 400 member companies. It offers various services to members like job postings, press releases, directories, and market briefs. Each year it holds an event called LafrenchmobileDAY focused on a theme, with about 10 experts providing analysis and inspiration. The community also holds regular meetups every two months where 7 startups present on a topic to attendees.
LP Report written by Coolidge Corner investment (CCVC)
2014 was a huge year for the new wave of Korea startups. Despite worries that the venture bubble may be about to pop, Korea hot startups had yet another blockbuster year
New research from LinkedIn and Join the Dots proves that decision-makers in large and medium-sized European businesses (those with annual revenues of £4 million or €5 million) see social media as fundamental to doing business –and as a crucial driver of growth. Social is used to acquire new customers, generate leads, deliver content to a range of different audiences and generate advocacy and word of mouth; but also to inform all manner of business decisions, to listen to market trends, to source talent and to deliver customer service. And it’s rated as highly effective by over two-thirds of decision makers in all of these areas.
R Systems’ Profile available on Microsoft Public Sector Global Outlook Direct...R Systems International
Microsoft Public Sector Global Outlook Directory 2015 : R Systems’ advertisement is available on Page 31 and our brief corporate profile is available on Page 101
http://digital.tudor-rose.co.uk/public-sector-global-outlook/#31
http://digital.tudor-rose.co.uk/public-sector-global-outlook/#102
1) The document discusses emerging trends in the digital economy including healthcare crowdfunding, blockchain technology, iris scanning smartphones, virtual reality driving experiences, distributed file storage, and more.
2) It also discusses challenges and opportunities for disruption including shifting from products to services, the importance of ecosystems, and how digital priorities have changed customer behaviors.
3) Finally, it provides advice on how companies can transform including focusing on speed, learning, and obsessing over the customer experience.
The document discusses the success story of Havells, an Indian electrical equipment company. It describes how Havells grew from a $10,000 investment to a $5 billion brand. This was achieved through four key tenets - understanding Indian customer perceptions, pioneering after-sales service, treating all stakeholders like family, and significant brand building. The story highlights the vision and leadership of Havells' founder Qimat Rai Gupta in establishing these tenets and driving unconventional decisions that positioned Havells for dominance in the Indian market.
Running head marketing mix for docu signmarketing mix for SHIVA101531
This document summarizes how DocuSign was able to profit during the COVID-19 pandemic. It discusses how the increased need for digital signatures and remote work drove more business to DocuSign. Factors like improved security, ease of use, and time savings helped DocuSign attract new customers. The pandemic validated DocuSign's service and more organizations adopted its electronic agreement processes out of necessity for social distancing. This led directly to increased profits for DocuSign during a time when many other businesses struggled.
Webinar 16th april digital marketing workshop for entrepreneurs & retailersSocial Beat
This document summarizes the growth of digital marketing in India and how businesses can leverage different digital strategies. It notes that digital is now mainstream in India with over 55 crore internet users. It discusses how businesses can build websites, use social media, search engine optimization, and digital advertising to reach customers online. Metrics like leads, sales, reach and engagement are mentioned for measuring the impact of digital marketing efforts. The document also suggests that learning digital marketing skills can help one grow their business or build a career in this high-growth field.
IAB Europe viewable impressions - white paper feb 2015yann le gigan
This document discusses viewable impressions in the context of digital advertising metrics in Europe. It provides background on the growth of digital advertising and focus on metrics from stakeholders. Viewable impressions refer to ads that were on-screen long enough to be seen by users, as opposed to served impressions which may not have been viewable. The document outlines viewable impression frameworks and guidelines developed in the US and discusses considerations for trading based on viewable impressions in Europe. It aims to increase confidence and understanding of viewable impressions across the European digital advertising ecosystem.
The document analyzes internet traffic data and trends for leading Chinese websites. It finds:
1) The portal segment is an oligopoly with the top 5 sites gaining most users, though NetEase has lost some share.
2) The search segment is moving to a near monopoly with Baidu gaining at the expense of others.
3) The online video segment is highly fragmented and competitive, with many sites holding users despite growth.
RockYou's Raymond Chan gave an informative presentation about OpenSocial at the Girls in Tech Developer Summit November 19, 2008 in San Francisco. Raymond gave a short history of OpenSocial and a lot of detailed information on coding for OpenSocial.
Succeed or Fail @NikonEurope: Matching Social Strategy with Execution Renate ...Philips
The document discusses matching social media strategy with execution. It provides examples of how Nikon Europe BV professionalized their social media marketing and communication through an "Act global - Think local" strategy. This involved monitoring product launches in real-time, sharing content across regions, and listening to target audiences. Nikon implemented an Oracle social relationship management tool to publish content across networks, analyze data to make decisions, engage audiences, and automate workflows. The rollout of the tool required training, guidelines, and overcoming barriers to successful long-term implementation.
Data & trends 2014 the digital games industry in review joost van dreunenMary Chan
Now, one year into the new console cycle, is a great moment to assess if and how the games market landscape has changed. The transition to digital has opened up new opportunities in the form of emerging markets, post-launch commercialization and licensing, But it has also created a lot of insecurity as game companies struggle with the rising cost of marketing and a growing influence of big publishers on the industry. In this presentation we’ll take a look at the current games industry landscape, identify major trends for the coming year and take a first run at deciphering the early signs of what lies ahead. As always, the audience will leave with a permanent +2 modifier on all Industry Intelligence rolls.
Intended audience & prerequisites: In this presentation we’ll take a look at the current games industry landscape, identify major trends for the coming year and take a first run at deciphering the early signs of what lies ahead.
Session takeaways: Attendees will receive a detailed overview of the current digital games market, key drivers and trends, and how this affects their business. The presentation contains extensive data and research on the games industry.
The document discusses the importance of digital leadership for businesses. It provides an overview of digital trends like increasing internet, social media, and mobile phone penetration. Consumers now expect personalized, seamless experiences across online and offline channels. The document then outlines several of globeone's tools to help companies evaluate their digital performance and consumer journeys. It emphasizes the need to define digital objectives and understand a brand's digital ecosystem to develop successful strategies.
Wall Street English Nationwide Strategy 2021Iqbal Maulana
This presentation outlines Wall Street English's digital transformation strategy to strengthen engagement and increase brand awareness. It proposes using a "Cup of Stories" concept to build connections through pop-up coffee shops, public art installations, and experiential activities. These initiatives would launch under slogans like "#GetConnected" and "#LevelUp from Connecting" across key cities in Indonesia to attract potential customers and penetrate the English learning market. The goal is to lead competitors by helping people improve their English skills and achieve their dreams through an integrated online and offline experience.
Adobe State of Creative and Marketing Collaboration SurveyAdobe
The survey found that while marketers, advertisers, creatives, and IT professionals communicate regularly, they feel processes for content creation and delivery are not as efficient as they should be. Brands are struggling to keep up with content demands due to the time it takes to create and iterate personalized content. Additionally, while many feel they could personalize more, they find it difficult to do so at scale. The top barrier to personalization is the time required for content creation and iteration.
This document summarizes a webcast about how institutional investors are using social media like LinkedIn in their investment process. Nearly all institutional investors use digital resources for investing, and LinkedIn is the most popular social media platform used. Investors use LinkedIn to get market updates, research industries, and find educational content. Insights from social media are influencing investment decisions, with 31% saying something they learned affected an investment recommendation. The webcast discusses best practices for asset managers to engage investors on LinkedIn through relevant content and targeted campaigns.
'Game-changers' provides highlights on how CIOs are shaping the digital agenda of orgs & taking advantage of technologies to drive better business outcomes.
Top 10 successful business leaders to follow in 2021Swiftnlift
This document summarizes an article about LUXE Digital Now, an innovative digital marketing and technology solutions company specializing in beauty, luxury, fashion, and technology industries. It details the company's services including social media campaigns, ecommerce platforms, and mobile apps. It introduces the CEO and founder Jacqueline Hudson and her accomplishments. It describes two of the company's patented technologies, AiDAS and Premier Jet App. It discusses how the company adapted during the COVID-19 pandemic and strategies for sustaining growth. It highlights the company's contributions to technology and awards received.
LinkedIn: home to the global business elite
The latest round of the Global Business Elite survey shows over a third of the world’s most influential and affluent people using LinkedIn at least once a month.
The study, which includes the leadership and senior employees of large corporations worldwide, confirmed that 36% are LinkedIn members who use the platform on a monthly basis. Within Europe, each of these members controls budgets of €9.2 million on average.
The research shows the same level of penetration for LinkedIn amongst the highest-level C-Suite executives, 118,000 of whom use the network daily. And the platform also reaches 58% of international business travellers.
Top business users are amongst LinkedIn’s most engaged and digitally savvy members, with 83% accessing content via a smartphone. And with personal net worth averaging €719,000 each amongst European users, they represent the most valuable consumers on the planet.
The document summarizes Lafrenchmobile, a French mobile industry community created in 2009 with over 400 member companies. It offers various services to members like job postings, press releases, directories, and market briefs. Each year it holds an event called LafrenchmobileDAY focused on a theme, with about 10 experts providing analysis and inspiration. The community also holds regular meetups every two months where 7 startups present on a topic to attendees.
LP Report written by Coolidge Corner investment (CCVC)
2014 was a huge year for the new wave of Korea startups. Despite worries that the venture bubble may be about to pop, Korea hot startups had yet another blockbuster year
New research from LinkedIn and Join the Dots proves that decision-makers in large and medium-sized European businesses (those with annual revenues of £4 million or €5 million) see social media as fundamental to doing business –and as a crucial driver of growth. Social is used to acquire new customers, generate leads, deliver content to a range of different audiences and generate advocacy and word of mouth; but also to inform all manner of business decisions, to listen to market trends, to source talent and to deliver customer service. And it’s rated as highly effective by over two-thirds of decision makers in all of these areas.
R Systems’ Profile available on Microsoft Public Sector Global Outlook Direct...R Systems International
Microsoft Public Sector Global Outlook Directory 2015 : R Systems’ advertisement is available on Page 31 and our brief corporate profile is available on Page 101
http://digital.tudor-rose.co.uk/public-sector-global-outlook/#31
http://digital.tudor-rose.co.uk/public-sector-global-outlook/#102
1) The document discusses emerging trends in the digital economy including healthcare crowdfunding, blockchain technology, iris scanning smartphones, virtual reality driving experiences, distributed file storage, and more.
2) It also discusses challenges and opportunities for disruption including shifting from products to services, the importance of ecosystems, and how digital priorities have changed customer behaviors.
3) Finally, it provides advice on how companies can transform including focusing on speed, learning, and obsessing over the customer experience.
The document discusses the success story of Havells, an Indian electrical equipment company. It describes how Havells grew from a $10,000 investment to a $5 billion brand. This was achieved through four key tenets - understanding Indian customer perceptions, pioneering after-sales service, treating all stakeholders like family, and significant brand building. The story highlights the vision and leadership of Havells' founder Qimat Rai Gupta in establishing these tenets and driving unconventional decisions that positioned Havells for dominance in the Indian market.
Running head marketing mix for docu signmarketing mix for SHIVA101531
This document summarizes how DocuSign was able to profit during the COVID-19 pandemic. It discusses how the increased need for digital signatures and remote work drove more business to DocuSign. Factors like improved security, ease of use, and time savings helped DocuSign attract new customers. The pandemic validated DocuSign's service and more organizations adopted its electronic agreement processes out of necessity for social distancing. This led directly to increased profits for DocuSign during a time when many other businesses struggled.
Webinar 16th april digital marketing workshop for entrepreneurs & retailersSocial Beat
This document summarizes the growth of digital marketing in India and how businesses can leverage different digital strategies. It notes that digital is now mainstream in India with over 55 crore internet users. It discusses how businesses can build websites, use social media, search engine optimization, and digital advertising to reach customers online. Metrics like leads, sales, reach and engagement are mentioned for measuring the impact of digital marketing efforts. The document also suggests that learning digital marketing skills can help one grow their business or build a career in this high-growth field.
IAB Europe viewable impressions - white paper feb 2015yann le gigan
This document discusses viewable impressions in the context of digital advertising metrics in Europe. It provides background on the growth of digital advertising and focus on metrics from stakeholders. Viewable impressions refer to ads that were on-screen long enough to be seen by users, as opposed to served impressions which may not have been viewable. The document outlines viewable impression frameworks and guidelines developed in the US and discusses considerations for trading based on viewable impressions in Europe. It aims to increase confidence and understanding of viewable impressions across the European digital advertising ecosystem.
The document analyzes internet traffic data and trends for leading Chinese websites. It finds:
1) The portal segment is an oligopoly with the top 5 sites gaining most users, though NetEase has lost some share.
2) The search segment is moving to a near monopoly with Baidu gaining at the expense of others.
3) The online video segment is highly fragmented and competitive, with many sites holding users despite growth.
RockYou's Raymond Chan gave an informative presentation about OpenSocial at the Girls in Tech Developer Summit November 19, 2008 in San Francisco. Raymond gave a short history of OpenSocial and a lot of detailed information on coding for OpenSocial.
Succeed or Fail @NikonEurope: Matching Social Strategy with Execution Renate ...Philips
The document discusses matching social media strategy with execution. It provides examples of how Nikon Europe BV professionalized their social media marketing and communication through an "Act global - Think local" strategy. This involved monitoring product launches in real-time, sharing content across regions, and listening to target audiences. Nikon implemented an Oracle social relationship management tool to publish content across networks, analyze data to make decisions, engage audiences, and automate workflows. The rollout of the tool required training, guidelines, and overcoming barriers to successful long-term implementation.
Digital Business Lab's social media experts have collected, consolidated, and interpreted the key facts of the Beauty industry on Social Media across Asia (Taiwan, Hong Kong, Japan, Korea, and Singapore).
NUS-ISS Learning Day 2018- Productization exploiting it for digital transfo...NUS-ISS
The document discusses productization and digital transformation. It provides 5 keys to successful digital projects: 1) shift to a customer service mindset, 2) add a product mindset, 3) create an inspiring product vision, 4) focus on delivering customer value, and 5) determine the right metrics. The presentation uses examples from companies like Amazon to illustrate how adopting a product mindset focused on customer needs can lead to sustainable differentiation and success with digital projects. It emphasizes experimenting, failing fast, and continually learning to meet evolving customer demands.
Vibes Communications is a fusion of technology & marketing. We assist clients in Web, Mobility and Digital Marketing Services. You can have a look at our credentials for knowing us better
This document summarizes ABB's process of revamping their employer brand from focusing on products to focusing on people. They collected data on candidate and employee preferences, identified their key selling points, and engaged an agency to develop a new concept centered around authentic employee stories. This resulted in a brand new video, imagery, and multichannel activation campaign across social media, websites, and search ads. The campaign generated over 22k new job seekers and saw significant engagement metrics, demonstrating the success of shifting to focus on people in their employer brand.
ME2B Social | An Introduction to the Market Edge Social AgencyME2B Social
ME2B Social is the integrated marketing agency of Market Edge, providing social media strategy, education and engagement support to B2B clients.
Clients range from Fortune 1000 brands to midsized companies in:
• Technology
• Semiconductors
• Security
• Travel & Hospitality
• Nonprofit
• Legal Services
• Startups
The document provides information about MMCoE (Mindshare mobile centre of excellence), including their credentials, capabilities, and case studies. Some key points:
- MMCoE is India's largest mobile hub, established in 2007, with over 55% market share in mobile advertising, app development, and more.
- Their capabilities include mobile app and website development across platforms, using technologies like HTML5, with expertise in areas like gaming, augmented reality, and more.
- The document outlines several case studies of mobile apps and websites they developed for clients like Ford, HSBC, and IBM, highlighting solutions for promotions, utilities, and information delivery.
OgreLogic is a digital brand consulting firm that provides various digital marketing and web development services. They aim to deliver excellence through world-class solutions and next-generation customer service to help establish brands online. Their services include digital marketing, marketing strategy, content marketing, SEO, social media, video marketing, mobile marketing, web design, virtual resourcing, and mobile app development. They have experience working with clients in various industries globally.
DINARI Communications is a client servicing agency established in 2016 in Cairo, Egypt that has built a strong portfolio of local and multinational clients. It is committed to enhancing client briefs and presenting new creative ways to best deliver business objectives. DINARI designs its methodologies to be flexible and tailors each project to yield optimum results. Its expertise focuses on brand strategy, creative services, and production of communication materials. DINARI can create new corporate or product identities and reinvigorate existing brands.
This document provides an overview of an Indian digital marketing agency. It summarizes the agency's services, team size and locations, sector expertise, core services including defining brand strategy and social media creative development, and key capabilities like video production and a social tech lab. It also lists some of the agency's clients in various sectors like media, sports, travel, retail, banking and education. Finally, it provides examples of digital marketing campaigns the agency has run for education clients, outlining objectives, strategies, tactics, and results including increases in applications and conversions.
The document outlines a 5-step framework for structuring an organization's talent attraction strategy to align with business goals. The steps include: 1) Gathering insights on demand, sources, and perceptions; 2) Defining characteristics, benefits, and working environment; 3) Identifying appropriate marketing channels; 4) Executing the strategy through content delivery; and 5) Tracking key performance indicators to measure success and identify areas for improvement. The framework is intended to help talent attraction teams partner across an organization to innovatively deliver top talent.
NEC offers SDN ready unified communications, collaboration, mobility, telephony, and software services platforms for enterprises and cloud data centers. Their solutions are designed with a unified software architecture that naturally fits into virtualized data centers, whether privately hosted or hosted by NEC. NEC aims to empower the smart enterprise through consolidating IT and communications technologies into an overall framework to offer valuable integrated solutions.
This document provides an overview of content strategy for marketing success. It discusses that content strategy should have:
1) A long-term customer-focused vision.
2) A strong calling card like the website.
3) A customized content process for different contexts.
4) A focus on architecture over writing to ensure useful, enjoyable content that tells the company's story well.
5) Evaluation of strategy based on measurable outcomes.
It then provides an example case study of how Yorke Communications helped B2B company Wolken Software strengthen its marketing through strategic content creation like blog posts, an eBook, and event marketing.
The document discusses harnessing mobile digital technology to connect with clients through inbound marketing tactics. It provides an overview of the differences between traditional outbound marketing approaches that push messages versus inbound marketing that facilitates relevant, consumer-driven content. Examples of digital content types that can be used at different stages of the marketing funnel are also presented, from generating awareness to converting leads. The purpose of digital engagement in the insurance industry is discussed, focusing on keeping policyholders engaged through responsive digital experiences and enabling full transactions across mobile devices.
This presentation covers brand content, managing brands, North Plains Systems' technologies for creative production and an introduction to On Brand brand management features and functionality.
The effective management of brands is increasingly challenging due to the proliferation of media channels, the need to effectively manage global brands and deliver consistent but often localized messaging. On Brand is designed to address these challenges by empowering teams to control, protect, create and collaborate on all aspects of their brand through a simple and intuitive modular cloud-based solution. On Brand’s functionality enables and facilitates the creation of multiple brand interfaces, asset management, brand guidelines, creative approval, campaign management and resource management. Related topics covered include Brand Management, Digital Asset Management and Marketing Resource Management.
Ravioli is an online platform that provides recommendations for audio and video streaming content across different services. It analyzes user behavior to provide personalized recommendations to easily find content. Ravioli's vision is to be the leading content recommendation engine by linking users to both ad-supported and subscription services for streaming media. It will generate revenue through a $5.99 monthly subscription fee as well as commissions from media streams and referrals through partner services.
This document summarizes the services and capabilities of a digital marketing company. It offers full service digital marketing including responsive website and app development, search engine optimization, social media marketing, digital advertising, and influencer marketing. It serves clients across various sectors such as real estate, healthcare, corporates, financial services, ecommerce, retail, and hospitality. The company consists of experts in business strategy, marketing, design, development, and technology who work to enable brands to leverage digital media for growth.
This document summarizes BoostIT HUB, an international provider of IT and consulting services. BoostIT HUB covers the entire business solution lifecycle, from consulting to implementation of complex projects based on customer needs. It provides customized IT teams for projects involving consultancy, development, operations, and support. The company aims to help clients achieve their goals through intelligent, competitive specialists and by providing helpful advice and implementation throughout projects.
Similar to DBL Quarterly Social Media Insights 2019 Q4-Automotive Industry (PDF-comp) (20)
SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...AJHSSR Journal
ABSTRACT: This qualitative study investigates the adaption experiences of indigenous college students at the
University of Mindanao, Matina-main campus. Eight major themes emerged, including difficulties with language
proficiency, online learning, classroom interaction, examination systems, grading procedures, school regulations,
resource accessibility, coping mechanisms, and future goals. Implications include the requirement for targeted
language proficiency and technology use support, an understanding of adaption processes, interventions to
improve resource accessibility, and equitable public administration policies. The study underlines the importance
of adaptation in various educational contexts, as well as the role of educators and legislators in creating inclusive
learning environments.
KEYWORDS: indigenous college students, adaptation, educational challenges, coping strategies
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
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CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
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