Learn the first 11 email marketing tips every beginner should know to build, maintain and profit from their email list.

1. 33 Email Marketing Tips
Every Beginner Should
Know
Part I
Max Your Sales

2. 1. Don’t Sell in Every Email
Focus on content and building relationships and the sales will come.
Send them something that’s free.
Send them a quick tip or lesson just because you know it will help them out.
Write to them because you care and then, when you’re ready to sell, they will care
about what you have to say.
It’s all about reciprocity.

3. 2. Think BLU
Always write to these 3 points:
Benefit: Why should they care? What problem does this product or service solve
for them? Tell them specifically why they’re the perfect person to buy this.
Logic: There shouldn’t be a question in their mind as to why you’re sending this to
them. Tell them why this is the logical next step to solving their problem or getting
a desired benefit.
Urgency: Time is always of the essence, but be ethical. Only give deadlines and
numbers that you’re actually sticking to. At the same time, you want to make it
clear that waiting isn’t going to help them.

4. 3. Don’t Reveal it All in The Email
Don’t make your emails a novel.
Tease what you want to talk to them about and then entice the click.
By making your emails useful, intriguing, but not all encompassing, you are
working your way to an easier sell on the click.

5. 4. Try Focusing on Just One Sales Aspect Per Email
When the email starts to look overwhelming and time consuming, I print it out.
Yes, PRINT.
Find the #1, single most exciting sales aspect that I wrote about and cut the rest.
Sometimes, being able to really explain one great feature or benefit is much more
effective than giving away everything and the kitchen sink in one email.
Remember, you don’t just want them to read; you want them to click.
Less can be more when you can tease them to the landing page.

6. Busy Now?
See all 33 Email Marketing Tips here:
http://maxyoursales.com/33-email-marketing-tips-for-beginners/

7. 5. Use Video
Include an image of a video still from that video and place a big play button on it.
Make sure that image is linked.
Our brains are so used to video by now that sometimes, we don’t even read the
copy.
We see a play button. We click.
Use this psychological trigger to your advantage.

8. 7. Stop Sending from Info@yourcompany.com
You spend your time slaving over an email. An actual person — not a robot —
pouring their pretty little heart out…
Then you send from a robot account.
It’s such a simple fix and I’ll tell you, once I stopped sending from Info@ and
started sending from me, OPEN RATES MORE THAN DOUBLED.
People want to do business with people.
Give them that chance.

9. 8. Stop Trying to Be Flashy!
Seriously. Gifs. Fancy designs. Lots of color… You don’t always need it,
especially when you are the face of your business.
Remember in #7 when I said people like to do business with people?
It’s true.
And, sometimes you lose that personal, human feel when you start going design-
crazy.
HERE’S WHY....

10. NUMBERS CANNOT LIE
On my sales emails, it has been drastic.
Graphical, flashy emails would get maybe 1 sale. Maybe.
Text-based letter emails pushing to a cart? Instant 234 sales in a single send in 24
hours.

11. 9. Personalize
Even if you just find one spot to pull in the prospect’s first name in your email,
you’re already on your way.
Heck, get their name in the subject line and that’s even better.
You’re a real person talking to real people.
Show them that they’re important.

12. 10. Don’t Say “Click Here”
I can hear you through my screen… “SAY WHAAAA?”
“Click here” is actually something spam traps look for and it could hurt your
deliverability.
Things like download now, get the details, see the proof, read more, claim your
ticket… They tell the reader more about what they’re going to get when they click
and can sound much more powerful in your copy.

13. 11. Give Things Away for Free
When you talk about business, rookies always act like everything they create is
ultra-top-secret… Like if they give it away for free, they’ll never sell anything.
It’s simply not the case.
You’ve heard of the law of reciprocity, right?
You give a little and people will want to do the same for you.
It’s an age-old truth.
Giving something for free helps build trust and credibility and makes the “yes” for
your sale even easier!

14. Your Next Steps...
Try it out.
Share this on Facebook or Twitter with the tip you’re going to try THIS WEEK.
Then, stop by our facebook page at...
http://www.facebook.com/maxyoursales
… And tell us what your results once you’re done!