This document provides advice on how to effectively communicate your message to people in power. It suggests understanding what the other person wants and why it's important to them, being clear on what action you want them to take and how you can help, and knowing who they are so you can properly contact and work with them. The document stresses that achieving your goal requires telling your story and not relying solely on facts, and provides a template for structuring an effective pitch that introduces yourself and clearly outlines what you want and how you plan to achieve it.