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Roadie - UXD8 GA FINAL PROJECT FINAL

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Roadie - UXD8 GA FINAL PROJECT FINAL

  1. 1. ROADIE A road trip companion that help you plan and find nearby attractions UXD8 Final presentation VORAVAN ATIKOMTRIRAT
  2. 2. I like to see, do and experience as much as I can when travelling. How can I find the closest sightseeing hotspots when out & about? THE PROBLEM
  3. 3. THE RESEARCH • Tourism consumption in Australia was worth over $110billion • Leisure travel made up 77% of domestic nights spent away from home. • Food, drinks and accommodation form the major share of leisure expenditure. • The number of international visitors using a self- drive vehicle during their trip increased 8% to 3.1 million in 2014. • There is potential for greater events visitation in the region if awareness is improved.
  4. 4. THE RESEARCH Almost all participants use mobile phone to access social network, use navigation and local-based information, search for information in the area, and take photos Most of the road trip made by participants in the past 12 months were for leisure purpose Most participants were likely to take a detour to attractions as long as they can reach the destination in time TripAdvisor and Google Map are the main sources of information “I would like to have a solution which combine the main features of TripAdvisor and Google Map.”
  5. 5. THE RESEARCH • Looking for activities to do and making decision is cumbersome • People usually found out that they have missed visiting some places after coming back from the trip. • Time is a virtue. People spent time looking for information but found out after coming back that they still missed something. More than 3 quarters of participants said they got the information they need Majority of the participants were more likely to plan 2 weeks in advance
  6. 6. A road trip companion that help you plan and find nearby attractions on the route with minimum effort interfaces. I like to see, do and experience as much as I can when travelling. How can I find the closest sightseeing hotspots when out & about?
  7. 7. THE JOURNEY Thinking about taking a trip Thinking about what type of trip to take Choosing a destination Looking for idea of activities to do Deciding on and booking accommodations PackingBeing on a trip and commuting Being on a trip and visiting one of the attractions Coming back from a trip
  8. 8. PERSONAS
  9. 9. • Usually travel with friends from uni • Does occasionally short trips on weekend and a longer trip during semester break • Plan in advanced, make her own itinerary “I want to travel to many different places while I’m studying abroad. I normally plan ahead but still open for other interesting places on the road.” International student Lyn, 26 Likes • Situation when she cannot make decision • Fear of missing something important. She might not have a chance to visit again. • Sharing photos with friends and family, most on social media • Tech savvy Dislikes When thinking about taking a trip When thinking about what type of trip to take When choosing a destination When looking for idea of activities to do When deciding on and booking accommodations When packingWhen being on a trip and commuting When being on a trip and visiting one of the attractions When coming back from a trip Cultural explorer Picture loverProud foodieBucket lister
  10. 10. Cultural explorer International student Lyn, 26 Picture loverProud foodieBucket lister When thinking about taking a trip When thinking about what type of trip to take When choosing a destination When looking for idea of activities to do When deciding on and booking accommodations When packingWhen being on a trip and commuting When being on a trip and visiting one of the attractions When coming back from a trip Launch the app Enter starting point and destination View the recommended path View attractions close to the path Refine attraction results Add attraction to itinerary View itinerary Edit stopover order in itinerary View the updated path Open a saved itinerary View path and attractions from itinerary Get suggested of nearby attractions
  11. 11. • Travel with friends and partner • Trips are normally based on personal interest, e.g. sports • Does occasionally short trips on weekend “I just want to explore what’s interesting nearby when I went out surfing or snowboarding.” Full Time Employee Darel, 32 Likes • • Too much information• Explore new places and do new things • Tech savvy Dislikes When thinking about taking a trip When thinking about what type of trip to take When choosing a destination When looking for idea of activities to do When deciding on and booking accommodations When packingWhen being on a trip and commuting When being on a trip and visiting one of the attractions When coming back from a trip Adventurous travellerHop-in & go Work-life balance
  12. 12. Full Time Employee Darel, 32 Adventurous travellerHop-in & go Work-life balance When thinking about taking a trip When thinking about what type of trip to take When choosing a destination When looking for idea of activities to do When deciding on and booking accommodations When packingWhen being on a trip and commuting When being on a trip and visiting one of the attractions When coming back from a trip Launch the app Discover places nearby Refine attraction results Navigate to the attraction
  13. 13. COMPETITIVE & COMPARATIVE ANALYSIS
  14. 14. COMPETITIVE ANALYSIS
  15. 15. COMPARATIVE ANALYSIS
  16. 16. THE SOLUTION
  17. 17. Design Studio
  18. 18. FEATURE PRIORITISATION High Importance Low Importance High Difficulty Low Difficulty Attraction information (Location, opening hours, time spent, etc) Simple process Suggested itinerary Suggested route Personalisation Geo-location Photo Map Content curation Review & ratings Push notification Off-line access Augmented reality Sharing (social media) Draw area Search Social sign-in Navigation Nearby information Itinerary Planner
  19. 19. THE MVP • One of the world's largest travel sites with millions reviews from travellers • Explore cool things to do in any destination • Discover nearby attractions • GoogleMap-like route generator • Discover nearby attractions from the main route with adjustable distance • Customise itinerary
  20. 20. THE APP FLOW Enter starting point and destination Recommended route with nearby attractions Attraction refinement Attraction information My Trip collectionNearby attractions Navigate to the attraction New Trip Discover Nearby My Itinerary Refined attraction results Attraction information Attraction refinement Refined attraction results Add attraction to itinerary Itinerary Detail Launch app (icon) Launch app (notification) Attraction information
  21. 21. THE PROTOTYPE - PAPER
  22. 22. THE PROTOTYPE - PAPER THE TEST • Task completion • Feature requirements - Most and least like • Navigation and flow • Screen layout THE RESULTS • Social sign-in not required • Itinerary prioritisation • Refinement preferred upfront • Attraction categories differentiated by colour
  23. 23. THE PROTOTYPE - HIGH FIDELITY
  24. 24. UXD Final presentation VORAVAN ATIKOMTRIRAT voravan.ati@gmail.com 0411198856 THANK YOU

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