The document discusses various topics related to starting a social bookmarking startup, including hedging bets that people care about what their friends do, ideas for monetization by taking a proven concept like AdWords and making it their own, competition from other location-based social apps like Foursquare, Foodspotting, and Hungrygowhere, and what keeps founders floored like having the right team, marketing to the right target market, and achieving explosive growth.

2. http://goo.gl/hC4ke
pixel mockups

3. the startup life and its
leaps of faith

4. as a founder
maximise success
minimize failures

5. the imagineer

6. v

7. (social)
experience bookmarking

8. im hedging the bet that
people care about what their
friends do

22. lets talk about
monetization

23. take a proven concept
adwords

24. make it yours
adlocations

25. how about
competition

26. i bet
people prefer
being recommended
foodspotting
hungrygowhere
burpple (a tech company with no tech founders)

27. the behemoth of
foursquare
and they still don't do it right.

28. the real competition
jiepang *
pinwheel
path
facebook location (not yet)
stamped
oink
favspot *

29. what keeps me
floored
team/marketing
target market
explosive growth

30. 5mins
let it sink in